Dollar Tree Essay

Mission and Vision of the Dollar Tree
This paper explores the mission and vision of Dollar Tree, Inc.
Dollar Tree, Inc. describes itself as a business enterprise that is driven by the needs of its customers. The company aims at providing different items of value at the price of US$1 a piece. The running of the business of the Dollar Tree, Inc. variety store is anchored upon some tenets that define its mission. According to Dollar Tree (2016), the enterprise’s mission takes different dimensions. For instance, the company seeks to run its operations making some profits. It also seeks to strengthen its business partners to take advantage of the openings that come their way as well as the achievements and gains that the variety store realizes. Dollar Tree, Inc. also seeks to relate with its business partners, customers, and competitors in a truthful and thoughtful manner. The company further states that its mission is consistent with standards of monitored and cost-effective advancement (Dollar Tree, 2016).

As part of Dollar Tree, Inc.

operational guidelines, the company subscribes to some values that govern how it handles its partners and clients. These cut across three main areas namely: outlook, judgment, and obligation. Dollar Tree, Inc. holds that the attitude a corporate body exudes is easily spread to other people. As such, the company strives to maintain a positive attitude in all situations. Some of the circumstances in which the company puts a good attitude into use are; when offering service to customers, and when workers are performing their responsibilities. The company observes courtesy, promotes responsible actions, and observes integrity. Besides, Dollar Tree, Inc. stands for fairness which implies that the company strives to do what is best for its customers, for itself and for its business partners. Dollar Tree, Inc. also practices commitment and shows high regard for customers, staff, and every member of the

public.
From the materials this writer got access to in the course of writing this paper, it became evident that Dollar Tree, Inc. does not have a written mission statement. The company makes no direct mention of its vision on its official website. However, the vision of the company can be inferred from other materials the company has published regarding its past activities and plans. For instance, Dollar Tree (2014) observes that the company has recorded a growth and profitability over a period of many years. The company also avers that its financial management strategies have been strong and that the management of financial resources has been done in a judicious manner. The company records that the returns its shareholders have realized on their investments have been impressive. Dollar Tree, Inc. publishes this information upon its acquisition of Family Dollar Stores, Inc., a development that the company says is in line with the Dollar Tree, Inc.’s vision, which is to be the most outstanding corporate player in the field of value retailing.
In conclusion, it is clear from the information provided in this paper that Dollar Tree, Inc. runs its daily operations guided by a well-thought out system of mission and vision. These two components are meant to ensure that it achieves its corporate objectives. The company demonstrates through the key values it subscribes to that it aspires to treat its staff, associates, and customers with an utmost sense of respect and honor. The reasonableness and clarity of the mission statement of Dollar Tree, Inc. may partly be attributed to the success of the different departments of the company.