Dolce and Gabbana Perfume Advertisement

Dolce and Gabbana Perfume Advertisement

I will be looking at the advert for the Dolce & Gabbana perfume. This

particular advert is trying to persuade the audience to buy both the

male and female version of the perfume. To analyse this advert I will

be using the key concepts.

The advert has 3 main colours in it. The first is a light brown colour

that is the background to the advert and also the same colour as the

skins of the models. This brown is a warm positive colour, which

portrays a warm positive image to the perfume when you first set eyes

on the image. The other two colours in the picture are black and

white. The white is worn by the male and the black by the female. The

white on the male model could connote purity and goodness, whereas the

black on the female could connote an evil, mischievous side to her.

The fact that they are both hugging passionately could connote to the

audience that the D&G perfume brings the good and the mischievous

together which will appeal to some readers. Black and white may also

be used in this advert to provide a classy sophisticated look.

The layout of the advert is very typical of a perfume advert in a

magazine. The main body of the image is taken up by the 2 models

entwined with only a small image of the actual perfumes at the bottom

of the page. The reason for doing this is so that as the reader

inspects the advert they will be drawn down the image and the final

thing they will see and remember is the image of the perfumes with the

brand name beneath it. This will then lock in the audiences memory

rather than the actual larger images of the models themselves which

are more there just...

... middle of paper ...

...t that they should go buy it to

aspire to be like the models featured in it. It is likely that this

advert would be in a magazine aimed at this age group so the

conditions they receive the advert should not affect its impact unless

its put in a magazine or place which would receive the wrong audience

who may be opposition or aberrant.

In conclusion, the advert has a very sexy feel to it, which is created

by the colours, mise en scene, and the characters involved. There is a

definite target audience of younger adults, and the whole advert has a

positive feel for the Dolce and Gabbana branding. The small amount of

text produces more focus on the images which means the audience will

connote its own meaning more than if they had to read reams of text.

This should definitely help sell the product to its specific audience.