Doctors Without Borders Essay

500 Words1 Page
bulb-icon

Recommended: Communication and its effect

When thinking of promotional and informational material, people often immediately think of advertisements for restaurants or press releases issued by Fortune 500 companies. One area of public relations and communications that I feel is severely overlooked is media from charity and non-profit organizations. These organizations are prime examples of how charities and non-profit organizations use media and communications to encourage donations, garner support for their cause and educate the public about life across the globe. One such organization is Doctors Without Borders (MSF). MSF provides emergency and essential medical aid in many countries around the world, many of which are war-torn and conflict-ridden. The organization regularly publishes …show more content…

For example, they introduce the incident or controversy, provide background information of the situation, give detail about the aftermath, outline their plan moving forward and some of the other work that MSF does in the area. The majority of press releases use more pragmatic vocabulary and descriptors than the average as a way to strongly state the organization’s opinion and call for action and/or support, such as in this press release in which they condemn the looting of a protection of civilians site in South Sudan. Videos produced by MSF often provides more background information and in-depth analysis of a situation, such as this one about targeted attacks on medical facilities in Yemen. Like press releases, videos focuses on specific themes such as war and poverty to evoke human emotion and give insight of the situation to those elsewhere in the world. Blog posts by both field staff and patients, on the other hand, are a more intimate showcase of what is happening. In this post, communications officer Jacob Kuehn gives a poignant retelling of attacks and subsequent looting of a medical center in South Sudan. Blog posts are immensely successful in evoking emotional responses from the reader while reinforcing the organization’s mission and viewpoint, and are apt in providing a glimpse into the lives of MSF field staff and

Show More
Related

  • 'Chasing Chaos' By Jessica Alexander: A Critical Analysis

    905 Words  | 2 Pages

    Her memoir starts off in Darfur in 2005, where in her late 20’s, she hits rock bottom while managing a refugee camp for 24,000 civilians. It backtracks to her internship in Rwanda, while moving forward to her challenges in Darfur, in addition to her experiences in post- tsunami Indonesia, and post-quake in Haiti. By sharing her story, Alexander gives readers an opportunity to go behind-the-scenes into the devastations that are censored on media outlets. She stresses that these are often the problems that individuals claim they are educated on, but rarely make it their priority to solve. However, that is not the case for Jessica Alexander as she has over 12 years of experience working with different NGO’s and UN operations. As a result, Alexander earns the credibility to critique the multi-billion-dollar humanitarian aid industry. From her painful yet rewarding work experience, Alexander gives an honest and empathetic view of humanitarian aid as an establishment and a

    Read More

  • An Imperfect Offering by James Orbinski

    1243 Words  | 3 Pages

    An Imperfect Offering is a powerful personal memoir from a James Orbinski, a Canadian who has spent most of his adult life in front-line humanitarian work in the world's worst conflict zones. Despite its dark chapters, it is also a hopeful story about the emergence of Médecins Sans Frontières (MSF) as a new and independent agent of civil society, and the possibilities of making the world a better place. In “An Imperfect Offering”, James Orbinski tells the story of people who have been harmed by war, and humanitarian workers who have come to heal them when possible. He engages in deep reflection on the nature of humanitarian response and the many threats to this most human activity. He has sharp criticism for governments who act to cause suffering or to prevent its relief. He asks, “How am I able to be in relation to the suffering of others?” His life as a doctor, and a humanitarian worker illustrates this answer. Accordingly, the books main thesis is that humanitarianism is about the struggle to create space to be fully human. However, he illustrates how this struggle is becoming increasingly difficult with the imperfect offering of politics, which has resulted in the blurring of boundaries between humanitarian assistance and the political objectives of military intervention.

    Read More

  • Unit 7 D2 Health And Social Care Essay

    1013 Words  | 3 Pages

    D1: I have decided to look at a 6 year old going through bereavement. Bereavement means to lose an individual very close to you. When children go through bereavement they are most likely to feel sad and upset about the person’s death. Children at a young age may not understand when a family member dies. Children may not understand bereavement. For example a 6 year old’s father been in a car crash and has died from that incident. Death is unpredictable and children can’t be prepared for a death of a family member as no one knows when someone is going to die or not. Unfortunately every child can experience bereavement even when a pet dies. It is important that we are aware that effects on the child so we can support them in the aftermath.

    Read More

  • The National Trust Organization

    845 Words  | 2 Pages

    Promotion covers all the techniques how the organisation advertises its products and services. The national trust has advertised in many ways to engage with their customers by using ways which people are familiar with. These are newspapers which is an traditional way or even more modern such as Facebook, twitter and YouTube. As the charity grows its’ relied on social media/internet the most to help boost their marketing campaign.

    Read More

  • Asylum Seekers Essay

    924 Words  | 2 Pages

    In this essay, I will be talking about social work problems faced in the UK and how they are addressed. I will be focusing on asylum seekers particularly Unaccompanied asylum seeking children (UASC). These are children who are under 18yrs of age and applying for asylum in their own rights. I aim to highlight key areas in understanding the needs of these children while recognising that these are by no means homogenous, and therefore explain how these needs are addressed by social policies, legislature and social workers.

    Read More

  • Interpretation Of Campaign Effectiveness

    3243 Words  | 7 Pages

    Public communication campaigns are described as aimed efforts towards changing or influencing the public’s behavior by “means of organized communication activities involving mass and online/interactive media and often complemented by interpersonal support” (Atkin & Rice, 2009).

    Read More

  • Secret Meeting

    940 Words  | 2 Pages

    ...s, not even from your Gezira and of course not from Darfur or the South. This poignant reality pales in comparison to the many other tragedies the government inflicted on our nation. Our mere presence as qualified physicians in this kind of circumstance speaks volumes. Let us pray and hope for the better."

    Read More

  • Public Relations Campaign Essay

    1011 Words  | 3 Pages

    An essential part of a public relations campaign is to ensure that the campaign has the overall affect of managing information to the publics (Boundless Business 2016). A Public relations campaign is a way to build and transfer a specific message or image towards the public (Wilcox et al. 2013). The Edge of Nowhere Foundation (EON) campaign can be classified as a Public Relations campaign because its overall goal is to increase awareness across the nation. EON is already a professionally managed organization in WA, but it needs a new campaign to become a national one. The campaign was attempting to address the issue of the extremely poor health conditions faced by Aboriginal children in remote areas. The Edge of Nowhere foundation campaign will aim to deliver its overall goal within the time frame of one year. EON’s

    Read More

  • Non-Profits Do Not Effectively Communicate With The Public

    1632 Words  | 4 Pages

    Perhaps the main reason why non-profits do not successfully communicate with the public is due to their lack of budgeting in this area. No matter the side effects, large businesses spend millions of dollars every year on marketing and advertising in order to communicate their messages or endorse their products. However, the general majority of non-profits are on tighter budgets and do not take in as much profit for their functionality as “for profit” businesses do. Are there effective means of communicating to the public without spending large amounts of their funds? The simple answer is yes. There are many practical and cost savvy ways non- profits can communicate to the general public without having to spend excessive

    Read More

  • Symmetrical Communication

    1385 Words  | 3 Pages

    This essay will argue for an extended role for dialogue and relational communication in public relations practice. The rhetorical turn that public relations has taken over the last ten years as well as the expanded role that public relations practitioners need to play as organizational counsellors is discussed. Several case studies are examined and used to support the arguments for an expanded role of public relations advocacy and management.

    Read More

  • Public Relations In Action

    1215 Words  | 3 Pages

    Public Relations is composed of many marketing tactics that enable companies to enhance credibility and image. It can also assist in developing goodwill and influences public opinion. Forms of PR tactics are speeches, special events, news releases, and annual events. PR is targeted to a specific audience. It's a very affective way of saying who you are, what you do, and how you can make a difference. Effective PR comes in many forms. Most of us are more familiar with flyers, brochures, and websites. There are many other tactics that can be used depending on the needs of the company or organization. Which one to use would depend on many factors such as the objectives of the organization, size, and location. It would also depend also the characteristics of the audience and the organization's budget. Some examples of effective PR strategies include publicity, special events, newsletters, press releases, charitable contributions, sponsorships, and thank you letters.

    Read More

  • The History of Public Relations

    1052 Words  | 3 Pages

    of man. The practice of public relations is dedicated to complete honesty and openness in its

    Read More

  • Public Relations: Why Is The Foundation Of Public Relations?

    1136 Words  | 3 Pages

    Many organizations conduct research before implementing a campaign initiative. Similarly, many also conduct evaluations following their campaign initiative. According to English, (2005), public relations research is a fundamental part of identifying important issues to the organization, developing strategically based public relations programs, and measuring the impact of those programs on the organizations (pg. 3). Cutlip et al. echoed this premise by saying that research is the foundation of effective public relations (2000, p. 343).

    Read More

  • Public Health Problems Essay

    733 Words  | 2 Pages

    There are numerous public health problems that can be addressed in my Southside of Chicago community. Among the several public health problems facing my Southside of Chicago community there are two that are more urgent. Health education or one might say lack thereof is a problem that needs to be addressed. My community is plagued with many of the residents suffering from high blood pressure, diabetes, and the killer virus known as HIV. In most cases these conditions can be prevented with healthier lifestyles and access to nutritious organic foods. In addition, environmental health is another urgent problem my community is facing. Access to clean, safe water and air is supposed to be a fundamental human right aimed at a healthy environment. Yet, my community consists a waste contaminated beach, numerous deteriorated building that are still occupied, and a countless number of restaurant and stores supplying our residents with services that are endangering their health.

    Read More

  • publicity

    959 Words  | 2 Pages

    This is of course easier said then done, your job as public relations professional is to provide the media with none biases information about your organization whether it is electronic or print with and you do this by furnishing them with a press release. Its what editors and reporters receive and read each day to make up there paper and decide what

    Read More

More about Doctors Without Borders Essay

Open Document