Disney Princess Stereotypes

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Introduction

This Independent Project aims to explore the unequal and sexualised representations of women in Disney Princess films. Australian Sociology: A changing society defines inequality as “The uneven distribution of wealth and power in society” (Holmes, Hughes and Julian). In reference to this investigation, this definition encompasses the inconsistency of gender roles in contemporary Australian society compared to Disney character stereotypes. Whereby, in conforming to the standardised conventions of fairytales, the plot lines of the Disney Princess franchise animations: The Little Mermaid, Sleeping Beauty, Cinderella, Beauty and the Beast, Aladdin and Snow White, demonstrate a mistreatment and stereotypical representation of women, …show more content…

This is supported by the primary research that found 80% women surveyed and 52% men surveyed agreed that the role of the female character the Disney Princess films was the damsel in distress (Figure 2). Historically speaking, this archetype is define by an individual who is in a vulnerable position and needs to be saved (Simpson & Weiner, 1989). In casting female characters under this role, Disney subjects the representation of women to a structured set of characteristics that are rarely broken. Social institutions outside the media, are then forced to accept and apply these stereotypes to reality (Sherman, 2007.). This is often why women are referred to as the weaker sex, regardless of actual evidence to support this. In the family institution, this concept can be applied to the idea of a breadwinner and a housewife, where women - much like Cinderella - are made to complete chores and house work to fulfil their place in society, and women are responsible for providing for the family (Cosaro, 1997). When asked if they agreed with the statement: ““In Disney films, it is the role of the men to save the women”, 76% of the 50 subjects surveyed agreed or strongly agreed that this was the case, compared to the 8% who disagreed (Figure 4). This evidence demonstrates the general consensus that the role of the woman in said films was to fulfil a damsel in distress model. Disney’s depiction of these gender roles, are largely traditional or patriarchal and therefore have only fuelled the dominant family values in society. Female characters such as Cinderella and Ariel represent the maintenance of creating characters that approve female oppression and embrace patriarchal values. Heavily referenced in literature and film, the characters who fill the damsel in distress capacity are generally represented as beautiful

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