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Purposes and benefits of using social media for business
Benefits Of Impact Of Social Media
Benefits Of Impact Of Social Media
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Social media was considered as a temporary trend. Something that “the kids” were using that businesses could not profit from. As time passes by, they were proved wrong. There are over 3 billion internet users and over 2 billion of them are active on different social media sites. Popular social media platforms have turn into a marketing place for various products. Offering the business an important data about their customer’s needs and wants. According to Copp (2016), there are 10 benefits of social media for business. First one is that it gains valuable customer insights. Through daily active engagement and social listening, a business can be capable of collecting important customer data and use the information to make smarter business …show more content…
It is basically because the current and potential customers are already there. Boosting the sales of the business and gaining plenty of customers. Now according to the WebpageFX (2017), there are some advantages and disadvantages of social media marketing. The advantage of it is that social media has a large audiences that can attract potential customers. Another thing is that it is free to create an account. But, there are paid advertising options on most social media sites. It can be a great tool for reaching more users, but are by no means mandatory. It encourages sharing, which means that however wide the reach, the followers of the business can share with their followers, who then shares with their followers, giving it a wider reach with a very low cost. Increases brand loyalty. It means to say that social media is a two-way process that allows a business to build meaningful relationship with their clients, thus makes the clients confident to trust it. It also encourages them to choose your business’ products in the future. Lastly, it uncovers valuable insights. Gaining important information from social media about the customers on how can a business’ product improve, thus helping the business make smarter decisions. However, there are still some disadvantages of social as a way of marketing. One of them is the negative feedback. This means that satisfied …show more content…
First step is to ensure social goals solve challenges. Meaning to say goal setting is the pin of all marketing and business strategies. With a variety of social capabilities, it can be complicated to establish exactly what the objectives should be. A company should find out the challenges that a company will be facing and should have a solution for it. Second step is to extend efforts throughout the organization. Creating a fully integrated social media marketing campaign, a company needs to be engross and combine multiple departments, especially if the goals have a direct impact on them. Third step is to focus on networks that add value. Every network has its own advantages and disadvantages. A company should carefully pick and choose which networks they want to take advantage of. An example of this social media sites are Facebook, Twitter, Google+, etc. Fourth step is to create engaging content. Which means to say that the company’s content should get the consumers interest that lets them engage in your company’s brand. Fifth step is to identify business opportunities through social. Social media monitoring should be an essential part of the company’s social media marketing strategy. It ensures and gives you insights into the company’s competitors marketing plans. Sixth
Opportunities: The social media benefits from a growing number of educated, loyal and strong customer base. Also, the social media provide the company with quick access to customer concerns that can be addressed proactively. Social media offers huge opportunities for sales and targeted marketing. In addition, companies have increased their sales and revenue through the social media, which continues to provide immense opportunities for additional investments.
In To Kill a Mockingbird, Scout unknowingly saves Atticus from a group of men outside the jailhouse. The 1962 film faithfully adapts the novel by conveying the same implication that Scout unknowingly made the men feel bad about themselves and placed herself as an equal among the men. The unspoken elements of lighting, camera angles and framing helped achieve this concept.
There are also many added values and strengths of social media. One of them is that it establishes connections between the business and consumer and between the business to other businesses. This in return would increase in sales as well as a stable network of consumers and businesses. Another strength of social media is that it increases the exposure of the business. For most businesses, the more marketing that there is, the better it is for the business. An additional strength and added value of social media is that it establishes a more effective two-way communication. It allows the communication between the businesses and the consumers to be smoother and more efficient.
Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers.
The impact of social media on consumer behavior and marketing is very prevalent. Often times people will want what other people have, or try to have something better than the next person. For example if a lot of people in your social network posts something about the great new IPhone that just came out, you might possibly want the same IPhone for yourself. Also people are often times try to outdo each other. They want the latest shoes, fancy car, and stylish clothing in order to appear a certain way on social media. This makes it easy to market certain items on social media. Also I lot of times users will market the product or service themselves without the actual company having to spend any marketing dollars. Companies are monetizing this technology by using these platforms which will take away any marketing dollars spent. They are now able to reach a larger platform with social interaction with consumers as well as well placed
Businesses can benefit from social media through cost reduction by reducing staff working hours and increasing revenue. Social media marketing is the fastest means of getting words out about a business or product, that is why eventually all businesses are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics, which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them to computers and mobile devices. Social media marketing is a term not really known by many people.
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
People can share information, learn about brands, products, and services of a company. Social media allows individuals to search different websites, compare prices and experience online shopping even though everyone is not an online shopper. Nevertheless, there are several avenues open having access to social media. There is the availability to keep up with the different trends, take advantage of promotions and the opportunity to engage in multiple organizations. However, social media can be used as a tool for exchanging knowledge among peers as well as provide an outlet for networking and allow people to social interact online or on a professional level.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them use social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising, social media is now one of the best ways to reach consumers.
The digital marketplace is growing ever so fast and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives and peers are saying as well. As of 2013 there are more mobile phones than there are people on earth. Digital media is so universal that consumers have access to information any time and any place they want it. Digital marketing could benefit your business in many aspects, as you mentioned in the questionnaire that you were interested to expand onto social media this means you can advertise and target a specific audience. You’ve likely spent a lot of time planning and building your business and now could be the chance to expand onto social networking to target a specific audience.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.