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Essays on how social media affects business
Benefits of social media
Essays on how social media affects business
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Social Media's Effect on Consumption Social media changed the way we consume, today people look at various online platforms before buying things because they can get information easily. There are many benefits for businesses as well: Lower costs When applied correctly, social media initiatives help reduce costs. Businesses are able to achieve greater results at lower costs with increased customer service effectiveness and therefore increased customer satisfaction. Sales increase Businesses integrate with social media channels, socialize with customers, and communicate directly on a common platform by meeting under equal conditions. These customers can then increase the customer portfolio and thus sales of businesses by influencing other people in the target group of businesses, shaping their ideas and turning them into customers. Creating a brand Establishing a forum on social media around …show more content…
However there are down sides to social media, because if we want it we can close the internet ads, we can reduce the volume, we can even stop using the internet. Unfortunately, when the internet showed so much improvement, the it is nearly impossible to ignore the possibilities it offers. We spend so much time on the internet that we do not even notice many of the ads, and most of the television advertisements are being watched unconsciously. Every piece of information loses value because it is under easy to access. Companies have to consider all the mediums to reach customers, however social media is an important tool, I review by a famous Youtuber or a comment by a reputable site can change the sales for businesses. Companies need to have social media communication plans, and they have to use social media as one of their advertisement platforms, even if it is not the most important
With the ever increasing influence of social media in our daily lives, we are seeing more individuals suffer from the negative effects of being constantly exposed to images of "ideal" body types. In Beauty and Thinness Messages in Children’s Media Analysis it is stated that “Research suggests that young children have body image concerns, such as a desire for thinness and avoidance to obesity.” The analysis continues with saying that “Few studies have investigated how children’s body preferences and stereotypes are influenced by media aimed at children. Results indicated that messages emphasizing the importance of physical appearance and portraying body stereotypes are present in many children 's videos but relatively few books (Herbozo S, Tantleff-Dunn S, Gokee-Larose J, Thompson JK, 2004).” The reshaping of beauty standards are fueled by unrealistic expectations through media, as there has been a huge difference in the way people promote themselves through social media in the last few years. This can have major effects on people as it influences negative body image which, coincidentally, can lead people to develop things such as eating disorders. With that being said, social media, through the use of alter egos, gives
With the advancement in technology, everyone and everywhere is using social media or social networking sites to interact with other people. In this technological world, communication has grown very fast due to this social media. Nowadays, there is no issue of long distance; they can communicate with people across the world. There are so many social networking sites which can be used like Twitter, Facebook, WhatsApp, Instagram, Skype etc., not only to keep in touch with family members or relatives, but for business purposes. I disagree with this statement that ‘Social Media is just an excitement or publicity’ Edosomwan (2011, p.85). I know ‘Social Media’ does have negative impacts, but in spite of the negatives, it has direct and positive impacts
Social media is so popular that according to a recent article published by forbes.com, “72% of American adults are currently using social media sites; that figure has gone up 800% in just 8 years”(Olenski). Social networking was originally created to simply reconnect people with old high school pals, but in recent years it has evolved into a completely different operation. When social media first originated it was also intended for adult usage, which has in recent years expanded into the usage of all ages. Social media can create a negative affect on lives because it has been proven to be a dangerous addiction, for it takes away interpersonal relationships that are essential in life, and it has been proven to prevent people from being productive in life.
Nowadays, it is not only common to have social media accounts such as Twitter, Facebook, and Instagram, but expected. Many people know the numerous benefits of signing-up for these accounts: keeping in touch with friends, being able to organize information and photographs, keeping track of dates or news, and many more. However, new research suggests that the use of these social media networks, specifically Twitter, can cause great unhappiness in relationships (“Twitter use…”). It appears that the social media page can act as a third member of the relationship. The use of these networks can take up so much time of one or both of the partners, that it is like having another person in the relationship. Unfortunately, this loss of time as well as the other negative affects social media has on relationships, can lead to communication issues and arguments.
environment where increased critical thinking and collaboration are possible. A study done by Annetta and Jackson shows that students who participate in social media as part of a class feel more connected to their peers that those students who do not participate in social media type education (Annetta, Jackson, 2011). Social media allows students to not only group themselves with peers who are similar, but also to enhance and link existing peer groups. In addition to enhancing established peer groups, social media can bridge the diversity that exists in classrooms by establishing a “neutral zone” in which students can interact with one another. For many
Businesses can benefit from social media through cost reduction by reducing staff working hours and increasing revenue. Social media marketing is the fastest means of getting words out about a business or product, that is why eventually all businesses are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics, which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them to computers and mobile devices. Social media marketing is a term not really known by many people.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
orking on a busy day at work or at school could be overwhelming situation. When social media fills a person`s time he or she is unaware of how much time they are expending on it. It is hard for social media users to keep track of the time that is being utilized. Why isn’t a person, not cognizant of the issues of spending too much time on social media? What is actually happening to their mentality? According to social identity theory people identify themselves based on the groups they associate with. A person`s identity could be queried based on who they associate with. The social media addiction supports this theory. Luckily, there are ways to resolve the problem of social media addiction and improve a person`s outlook.
Social media is the modern version of the paper plus more. In modern society technology runs the world and the same applies to advertising and a company’s success because social media can spread the word fast and get your business recognized by a lot more consumers. Social media is "A unique opportunity for companies to stay on top of mind with current customers and get on the radar of new customers on their preferred platform." (Zeckman) Social media has a positive impact on businesses because Zeckman claimed that due to the rise in social media, more businesses can become closer to their customers and develop the trust and security that they are the right brand for their customers. In addition, Zeckman stated all businesses can use social media to their advantage by social media to get customers more interested and thinking about their product and to get new customers drawn in by ads that if we’re not posted some people would have never heard of the business. In connection it has been shown in research and surveys that social media has a very important effect on modern businesses and Ashely Zeckman continues to support this because in her article she states that "70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging
Now most social media companies are buying out and merging with many other companies that will be off use to them. The people of society have certainly come a long way. Social media is influencing consumers on what they are going to buy next. Social media is helping businesses to become more aware of the impact they have on their customers. Social media has a big impact on an individual and a business.
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Increased communication is important in all aspects of life. Keeping in touch with family and friends is easier than ever before.... ... middle of paper ... ... Social media helps bridge the gap between businesses and consumers, helps connect people with people that they otherwise may not get to interact with, and allows people to get information more quickly. I was having an issue with my cable box and rather than calling up Time Warner and being on hold, I was able to tweet their support handle and get an answer and solution within minutes.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...