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The Competitive Advantage of Starbucks
Evaluate Starbucks mission and guiding principles
The Competitive Advantage of Starbucks
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Starbucks : Different from Others Do you ever feel confused to find a restaurant because you are too bored with the same old concept of the restaurant? or Maybe when you're walking around and looking at some restaurants, suddenly a thought comes to your mind and says "Is there any restaurant or cafe that can offer me a great experience especially when entering for the first time?". If you experienced it, then you may have never gone to Starbucks. For those of you who do not know about Starbucks, Starbucks is an American franchise business that has been established since 1971 and currently has spread in around 75 countries around the world. And unlike most cafes or restaurants, Starbucks offers a concept that will provide an amazing experience. Some people may think that starbucks is just an ordinary cafe that offer coffee as a mainstay menu. They think that basically all restaurants will always have the same concept even though they have different menu. Their opinion is not wrong because everyone can argue but this time I will show that Starbucks is Unique. In fact, there are 3 things that make it unique. It is unique in Food & Beverages, Concept & Mission, and their Responsibility as a part of society. Food & Beverages are the things that need to be in a restaurant and of course Starbucks also have it. Starbucks Corporation (2017) stated that starbucks offers a variety of delicious products such as Coffee, Tea, Handcrafted Beverages, Baked Pastries, Cookies, Desserts, Sandwiches and others. But you will definitely ask, "Then what is the difference between food …show more content…
Through this mission they are trying to create a community where everyone can interact and become more connected. This is a very different concept from the restaurant in general. The different concept and mission from the restaurant in general makes it more
When people walk into a coffee shop the powerful aroma of coffee beans and delicacies fill their nostrils. The monotone walls and chestnut brown tables fill their sight. Soft hushed whispers heard above smooth jazz music fill their ears. Millions of people enter a coffee shop in the morning to function throughout the day. Amongst the shops where the coffee lovers go to, Dunkin Donuts and Starbucks are by far the most popular. Dunkin Donuts and Starbucks are two largest chains that specialize in coffee. They have many competing factors that compel customers to purchase coffee and food items at each place. Overall, Dunkin Donuts is less superior in its products, appearance, and services compared to Starbucks.
Starbucks is the world’s largest specialty coffee retailer, Starbucks has more than 16,000 retail outlets in more than 35 countries. Starbucks owns more than 8,500 of its outlets, while licensees and franchisees operate more than 6,500 units worldwide, primarily in shopping centers and airports. The outlets offer coffee drinks and food items such as pastries and confections, as well as roasted beans, coffee accessories, teas and a line of compact discs. The company also owns the Seattle's Best Coffee and Torrefazione Italia coffee brands. In addition, Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products. Starbucks Corporation was founded in 1985 and is based in Seattle, Washington. (Bramhall)
...y, Friendliness of staff, Quality of food etc. [5]Starbucks uses a NLP platform to track its mentions on the web to monitor its brand presence and beverage popularity.
Whether it be a fast food place while on the road, a café for coffee, or a high-quality restaurant celebrating one’s birthday, the reason you choose to stop and eat remains the same – the food. However, not all places offer you the service desired as you embark on that delicious ride.
Because Starbucks set up a brand personality, the operation cares more about selling a kind of “coffee service” rather than partners cannot make delicious coffee.
Starbucks primary business is that of selling high premium coffee. They have been able to cater a specific product to a specific demographic. Specialization allows for the Starbucks company to deliver great quality and continue to maintain their customer base. Although there is a great amount of coffee flavors the coffee bean is still the constant ingredient in the great tasting coffee.
To start, the friendliness of the employees and management must be noted. One fact that every restaurant should remember is that first impressions are important, especially to new customers who are not familiar with the restaurant. As customers walk through the entrance they are greeted with warm colors and the clean appearance of the restaurant itself and then by the cashier with a “Hello! How are you today?” Good customer service is a key factor to a great restaurant.
As we know, Starbucks has made a name for itself making and selling coffee and specialty coffee drinks. It has made its biggest impression by becoming the espresso expert and public educator of how to make the perfect espresso; "Roasters" of the company are trained for one year.
The establishment of a restaurant is something which must be thought out in detail over a course of time and be planned with utmost care in regards to every aspect of it. The hospitality industry is ever expanding and is one of the most dynamic industries with new trends coming up regularly. A restaurant thus, must be planned in a way that it can keep up with these changes and reinvent itself in order to attract and retain customers over a period of time. A few of the most important aspects that come into consideration while planning a restaurant are the name, logo and location. However, the most important area to be considered is the concept, which is one of the defining factors, further branching out to various other criteria’s that are necessary
Founded in 1971 at Seattle’s Pike Place Market, Starbucks Coffee, Tea and Spices, as it was originally called, has been “brewing-up” its famous blends in over 43 countries, including the United States. Now called Starbucks Coffee Company, business isn’t just about the coffee and tea anymore. Starbucks has its own line of bottled water, handcrafted beverages, fresh food, entertainment, merchandise and a Starbucks Card. The company has received numerous awards for their outstanding business practices. Fortune Magazine has ranked them as one of “The Best 100 Companies to Work For” in 1998, 2000, 2002, and 2008 (Starbucks, 2008). The Starbucks Experience provides consumers and the general public a direct line a of business communication. From friendly baristas to press releases from CEO Howard Schultz, Starbucks keeps its “partners” informed.
Starbucks is an international coffee house and it was created in 1971 when they opened the first store in Seattle, Newcastle. Currently, they own 21,000 stores in 65 different countries of the world, and their passion for the great coffee, excellent service and community interaction exceeds cultures and languages (Starbucks, 2014). This company is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of speciality coffee. Its main slogan: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time” (Jurevicius, 2013).
This café provide lot of food varieties and cold drinks and coffee for new daily customer on cheap rate.
To be able to create and to come up with a restaurant concept is crucial, difficult and is often times under-appreciated. Which is one reason why most of the restaurants shut down within a short span after they open. Globalization, ever since its existence has introduced to us a plethora of cultures, cuisines, trends and also expanded the market segment for businesses that makes almost all business dependent on our consumers likes, dislikes and wants. This also gives restaurateurs an opportunity to pitch in the right direction to pick and choose from an ocean of restaurant concepts. This includes the range starting from the modern
Malaysia is well-known as a food paradise with a vibrant and diverse food type. Malaysian cuisine is one of the reasons that tourists travel to Malaysia. (Tourism Malaysia cited in Zakariah et al, 2012). Today, the restaurant industry in Malaysia is growing and has a sizeable market in the industry. As the restaurant industry continues expand, the customer will have more choices to choose the dining restaurant. Therefore, maintaining the customer satisfaction through the better service quality is very important to prevent customer go to another restaurant (Seyanont, 2007 cited in Kristanti, 2012)
In fact, restaurants can be distinguished in many different ways. The dominant factor is of course depends on the food itself. This answers why we have steak house, seafood restaurant, vegetarian restaurant and even a fruit restaurant. For instance, Frunatic is known as a “fruit restaurant” in Singapore, where fruits are the main ingredients for all the foods offered in its menu. Is a café (coffeehouse) a restaurant? Yes. Since a café does share some of the characteristics of a restaurant, it can be considered as a type of restaurant that serves coffee and snacks.