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Brand management analysis
Brand management analysis
Brand management analysis
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Dettol
Dettol go about as one of the most oldest and trusted brands for hygienic products in India. Dettol originates from the fastest developing consumer goods organizations in south Asia named as Reckitt Benckiser (India) constrained formally called as Reckitt Colman (India) restricted. The organization has its operation in 60 nations with wide number of workers around the globe. Reckitt Benckiser claims an extensive variety of house hold brands in diverse divisions.
Dettol is thought to be the iconic brand of its organization and Dettol has been acknowledged as the most trusted brands in India as it shields the whole families from different ailments and disease brought about because of smaller scale germs. In 2008 the brand Dettol commended its platinum celebration and due its consistency it was acknowledged to be the best products among alternate brands accessible in the business sectors. Dettol has even picked up its trust from a great many Indian families due its endorsement got towards all assortments of its brands from Indian Medical Association. What's more the brand Dettol likewise appreciates great positioning given by Brand Trust Report according to last year’s data.
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Introduction Dettol began its journey as the cuts and wounds brand in the nation, throughout the years it has assumed control over the part of protector from germs in each circumstance Dettol has significant reach in home and personal care, surface care, fabric care, hygiene and healthcare It is a brand which offers a set of rational and emotional benefits advantages to customer, who in this way sees it as “Doctor Friend “for their families Currently it is a 900crore Rupee Brand and is approved by Indian Medical Association
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The company has established good relationships with most of its customers which has assisted it to create high level of brand and customer loyalty
Companies realize what people need and they take it as sources to produce commodities. However, companies which have famous brands try to get people’s attention by developing their products. Because there are several options available of commodities, people might be in a dilemma to choose what product they looking for. In fact, that dilemma is not real, it is just what people want. That is what Steve McKevitt claims in his article “Everything Now”. When people go shopping there are limitless choices of one product made by different companies, all choices of this product basically do the same thing, but what makes them different is the brand’s name. Companies with brands are trying to get their consumers by presenting their commodities in ways which let people feel impressed, and that are some things they need to buy. This is what Anne Norton discussed in her article “The Signs of Shopping”. People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive.
The company had to be the second largest retailer shop in the US; it has many advantages that come along. The customers well acknowledge the company and its brand have been well established.
In addition, I will describe the firm and its management. I will explain where this company come from and how this brand became so famous across the world in a short period of time.
"Johnson & Johnson Family of Companies | Johnson & Johnson." Johnson & Johnson Family of Companies | Johnson & Johnson. N.p., n.d. Web. 08 Dec. 2013. .
The company shows a flat organization in which there are few layers of management but has broad span of control. According to the chart, the company develops a decentralized authority in the level of their management due to which they focus more on adapting to what customer wants based on decision making from the lower level managers who are more familiar in the local conditions. This type of authority allows them to understand customers such as patients’ needs in order to develop strategies to fulfill this requirement According to Figure 1, they primarily focus more on the health care system and invested in about $7.5 billion dollars in research and development to create a strong product portfolio. The culture of this organization demonstrates a formal organization in order to guide the lines of authority as well as the responsibility for the company. According to Johnson and Johnson Credo statement, their main focus is towards the responsibilities of the doctors, nurses, and patients as well as their employees. They also state their growing responsibilities toward the shareholders and to the communities in order to research and develop new innovations in towards civic improvement to the communities. This entails that they fully care for their customers and employees in which its shows in
Voegeli D; British Journal of Nursing (BJN), 2010 Jul 8; 19 (13): 810, 812, 814 Care or harm: exploring essential components in skin care regimens.
Thirdly, the company is committed to delivering superior quality of products and services. It earned a reputation of a convenient and reliable brand that offers the lowest prices, one of the fastest and lowest shipping, widest selection of goods, and many additional features with its services.
The value of branding in healthcare is very important because the changes happening in health care today will put a new premium on strong and trusted brands. As health care leaders, we recognize the value of great brands in this sector such as the Cleveland Clinic, Kaiser Permanente, or Mayo Clinic. Strong brands can play such important roles, including creating strategic and thus fi...
Jonson & Jonson is one of the largest worlds well known company in health care, operates in three different segments through more than 275 operating companies located in more than 60 countries and employs approximately 128,300 people worldwide. Johnson & Johnson was organized in the State of New Jersey in 1886 and specialized in three main segments first pharmaceutical such as hematology drugs or anti-fungal drugs, second consumer products such as products for skin care, wound care, as well as baby and child care, and third segment is medical devices and diagnostics that’s includes wide range of surgical products to disposable contact lenses. (Johnson, 2014) .Jonson & Jonson now considered one of the world leading companies in health care (world’s eighth-largest pharmaceuticals company) and succeed to compete other health manufacturing organization such as Pfizer Inc. (United States) and Covidien plc. (Ireland) they also had so many world awards and recognition from different organizations such as Most Admired Pharmaceutical Company for 2013 form Med Ad News magazine (Top 50 Pharmaceutical companys, 2013) and the best products for Working Mothers in 2013 from Working Mother Magazine.
Nestle is a Swiss food and beverage Multi-national corporation headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues with about 500 factories in more than 80 countries. The company consists of a powerful portfolio of brands that is driven by unrivalled research and innovation, an aim to contribute to improving the quality of consumers’ lives and a clear commitment to consistence excellence. The company succeeded in accomplishing its mission of “Good Food, Good Life” by making the use of globalization in the areas that are as follows-
...es for more than 40 millions people in the poorest areas in India. They reflect the company’s value and raise the voice of the company in India.
People are buying the product which gives them prestige. Marketers have interest on consumer psychology and they are playing with every day by showing that their product will give prestige in the society. It’s true that the transparent societies now needs brands image. Marketers analyze the interest and needs of consumer than create the product according to the need of the society. Brand can attain the people attraction and the business can have the good reputation by giving satisfaction to consumer. If the brand gives satisfaction and function are according to the expectation of consumer than the brand gets good image on the mind of consumer. brand image is great weapon to use for the competitors it builds in years , at once the business gets brand image it has competitive edge from other brands in the market. When consumer rely on the brand the company can create the long term relation with the consumer, in other words (CRM) consumer relationship management. The brand image has effect on the choice of every individual there believe and attitude change their preferences. Brand image can be effected by price as price is an important part for consumer when they are making purchase decision if they find the value of brand is equal to the pricing they purchase that brand if not they refuse it. Similarly the image of brand can be effected by the attributes and features or
Relationship marketing is a part of the marketing concept and strongly applies to this article. A company wants to build trust with its customers in order to build customer loyalty and a long-term bond. This gives the customer a value-added feature of doing business with a particular company. In marketing orientated companies, the customer's needs have to be targeted and different social classes or issues need to be taken into account. If a company does not take different sensitive and social groups into account when marketing, then they will not build a feeling of goodwill with the consumers. The consumer will think that the firm cares more about selling its goods than the consumer.
“Linked to a brand, its name is the symbol that adds to or subtract from the value provided by a product or service.” (Aeler, 1991) Like country of origin, brand equity is also one of the reasons why some people want to have a well-known brands in the whole world. Sometimes it is not all about the price anymore because in today’s generation brand is more important than