Delta Airlines Essay

Problem: (Matouq)

IT systems

Airlines services globally depend on their computer systems in different functions such as tracking passengers bags, payments info, security and record keeping. These systems are all about complex sets of algorithm that perform their functions properly when all the algorithms parts fit perfectly with no errors.
Although, continually airlines face strikes that hits their main computer system these crashes happen due to that airlines systems are so fragile and vulnerable. Airlines systems are like a complex puzzle that has a cascade effect when they upgrade a part of it. Whenever the system goes down they cannot have access to anything. In other words, system failures result in shutting their flights temporarily

Intangible costs are always hard to be estimated and known, since they are hidden. Delta Airlines has a huge chunk of the intangible costs those related to their reputation. Delta Airlines spend millions every year on their marketing and advertising and with these system failures they are demolishing what they have been building. The brand value is can be very sensitive nowadays with the spread and the easy access of social media, since peoples’ voice is easily reachable now. In addition to have been said about the intangible costs, is that Delta does not count what their costumers also lose regarding the cancellation or the delay of their flights. Cars reservations, hotel reservations, job interviews and so on who is really responsible for these losses what can be valueless

The only solution for this issue is by substituting the current system with a new one. As I mentioned earlier airlines systems are so complex and readjustments would work temprrarly until they get another hit, and having a whole new system would solve the failures because it will be fully built with a consideration of all the previous errors to avoid them. By solving this issue Delta Airlines would have a huge transformation from a weakness to strength. To clarify, they would change what was a disadvantage to be a competitive advantage and they would be the only one who enjoys that. They would regain customers trust and they would retain the customers due to less or no system failures at