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Delta airlines summary
Delta Air Lines Case Study
Delta Air Lines Case Study
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Delta (DAL) is one of the oldest and leading firms operating in international arena, its business involves air transportation and cargo throughout the United States and around the world. The company has its headquartered in Atlanta, Georgia. The global route network serves the majority domestic and international market. The airline serves over 180 million customers in 64 countries with industry leading customer support and operational excellence. By ensuring positive economic performance. Delta also has the highest profit share in air transportation industry by taking approximately 57% of the entire industry profits. K. Yamanouchi (2017) stated that Delta’s IOS also has the second highest market share in the transportation OS sector. Delta has been able to maintain its margin because of its on time scheduled flight performance, respectable customer service and faithful customer base which are ready …show more content…
to pay high prices for its worth product and services. Delta also has provided reliable return on equity of approximately 35.59% to its shareholders, according to the website Stock Analysis on Net.com. Delta has smaller amount debt responsibility in its capital structure which makes it free from haphazard risk which is allied with financial agony that is the risk of company being bankrupt. Overall, the company is solvent and has lower debt than industry average. Delta has rigorous financial health and it has provided good return to the stockholders. The company provides motivation to make long term investment to have higher returns. Risk and return are the two most important pieces evaluating any financial mechanism.
Return on financial mechanism is calculated by considering both cash flows received on instrument and capital appreciation on it, whereas risk is measured as standard deviation on those returns. Most analysts agree Delta (DAL) is air transportation sales. Penetration into new markets, particularly the success of its new venture in Asia namely Seoul, Korea in June 2017 and Shanghai, China in July 2018. The mayor of Atlanta, Karim Reed stated that “This new direct route will open new business and cultural opportunities between Shanghai and Atlanta, and will support our thriving tourism industry. Currently, China ranks second for visitor volume to Atlanta, and we welcome the new travelers who will be able to come to our city or through our airport with this new direct route.” This will largely determine if the company is able to produce strong year-over-year growth due to potential of open trade in these markets. The company can also explore new arenas, such as tourism and business
trade. . In May 2014, the company announced a large capital return program in the form of share repurchases and dividend increases that rewarded shareholders. The expectation is that will be another similar announcement in 2015. Delta’s trailing price-to-earnings ratio is 2.2x (just slightly above the Standard & Poor’s valuation) with expected growth to outpace the market’s, making it an extremely attractive valuation. “Global Ratings said it affirmed its ratings on Delta Air Lines Inc. (NYSE: DAL), including affirming its 'BB+' corporate credit rating, and revised the outlook to positive from stable.” According to Moody’s reporting agency, “Moody's Investors Service upgraded most of its debt ratings of Delta Air Lines, Inc. ("Delta"), including the Senior Unsecured to Baa3 from Ba3.” A strong cash position on the balance sheet are cited as a catalyst for growth, or at the very least, continued share repurchases. It is hard to compete with strong stock appreciation and anticipated continued strong growth, but there may be risks investors are overlooking.
Breaking into new markets helps the company grow and brings in new customers, which leads to higher profit margins.
Southwest Airlines strategy of focusing on short haul passenger and providing rates as low as one third of their competitors, they have seen tremendous growth in the last decade. Market share for top city pairs on Southwest's schedule has reached 80% to 85%. Maintaining the largest fleet of 737's in the world and utilizing point-to-point versus the hub-and-spoke method of connection philosophy allowed Southwest to provide their service to more people at a lower cost. By putting the employee first, Southwest has found the key to success in the airline business. A happy worker is a more productive one as well as a better service provider. Southwest will continue to reserve their growth in the future by entering select markets only after careful market research.
Delta does business globally in 503 cities in 94 countries and is the third largest airline in the United States. In 2003, Delta's daily needs included 7.3 million gallons of fuel, 109,000 meals and snacks, 151,000 bottles of water, 87,000 cans of soda, and 219,000 pounds of ice. Its daily operations also required large amounts of information relating to such areas as flight schedules, gate information, baggage handling, customer service, and tower operation. To be competitive in the airline industry, Delta required an efficient flow of operations. However, accurate advanced planning is nearly impossible because of such elements as changing economic realities and weather conditions, and unexpected maintenance issues.
...ries such as Spain, Belgium, UK, Japan, and China. Future growth can be obtained through positioning current brands in those emerging markets.
Many elements of Delta Airlines are described in detail, within this paper. There is a breakdown of the external and internal factors, using external and internal analysis. Porter’s Five forces are used to create the external analysis, and the key factors for Delta are power of buyers, and rivalry. Delta’s competitive advantages are identified as customer service, sustainability, brand image, strong strategic alliances, and corporate travel. Delta’s main issues are the low expansion in international markets, continuous changing of incentive program, and glitches within technology. Delta should expand more into the Chinese and African markets in order to gain market share within the airline industry.
1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks
In the airline industry, Southwest Airlines is considered a true innovator. By shaking up the rules of flying and improving upon inefficient industry norms, Southwest has quickly grown by leaps and bounds. From the very start, Southwest Airlines' goals were to make a profit, achieve job security for every employee, and make flying affordable for more people (Southwest,2007). Southwest has not strayed from these goals. It does not buy huge aircrafts, fly international routes or try to go head to head with the major carriers; and thanks to a great planning, Southwest airlines has become the most successful airline company in the U.S., if not the world.
...choices for executives, and gaining rapport with local suppliers, the corporation stands a good chance of achieving success in their foreign expansion.
Eith largest airline carrier in US based on the number of revenue passenger mles fown.
Firms exist with the purpose of create and deliver economic value (Bensaco et al 2010, p. 365); therefore, business that create better economic value than its competitors will attain an advantage position in market place. Companies might try to improve its sales (profit) through domestic expansion, product diversification or by internationalisation; this report will focus on the reasons of espressamente Illy to expand internationally; additionally, its sources of competitive advantage and, the analysis of three markets in which company want to participate.
The main threats to the industry over the next five years are the rise in price of oil, legislation, the TSA, and labor costs. Each of these threats effect the scheduled air transportation industry not only endangers Delta Airlines but the entire industry. As the price of labor increases for ground operations and pilots this creates a burden on the industry by causing them to spend more to satisfy their labor requirements. The price of fuel increasing leads to the price of fuel to increase, which not only affects a single airline but every airline. With each time that the crude oil price rises the prices associated with the costs of refining the jet fuel as well as transporting it. These costs are distributed to each airline as they use this resource to transport passengers. As new politicians are elected to Congress and new administrators take charge of the FAA new regulations regarding this industry. These regulations affect everything from mergers to the airspace that the airlines operate in as well as what hubs and airports each airline operates out of. These factors are not issues that the industry faces, the TSA, the Transportation Security Administration, creates an unnecessary burden for the passengers attempting to travel from one location to another. The TSA inspections required before a passenger is allowed to board their respective flights allows time for each passenger to become frustrated with the amount of time they have to allot for inspection as well as the invasion of their privacy.
Investing or venturing into the international market involves critical analysis of the internal and external environment in which the company operates. Usually, a company will decide to venture internationally due to a saturated market or fierce competition in the current country of operation. The demand for a company’s products may have diminished as a result of an economic crisis thus the company will target a foreign market to sustain its sales. In other words, the firms expand internationally to seek new customers for its products. For example, the current Euro zone crisis led to low demand in Europe and many companies extended their businesses to emerging markets where demand was high. A company may also venture in the international market to enhance the cost-effectiveness of its operations especially for manufacturing companies that will benefit from low costs of production in developing world. Global expansion is a long term project as it involves demanding logistics to be successful. Thorough research must be undertaken to ensure that the expansion will create value for share...
One must look at the economic environment and how it will affect the launch of the product. One must look at:
Our economic development will forever be defined as our ability to succeed internationally. PwC forecasts India’s real annual GDP growth until 2050 at 8.9 percent, Vietnam’s at 8.8 percent, and China’s at 5.9 percent. The list of fast-growing emerging markets goes on and on. The U.S. forecast is a meager 2.4 percent, comparable with most Western economies. The domestic companies that are likely to see incremental growth in the coming decades are those that are not only doing business internationally, but that are developing the strategic skill set to master doing business across cultures. Cross-cultural core competence is at the crux of today’s sustainable competitive advantage. For example, political environment will tell us, as to how and why political leaders control, whether and how of international business. Legal environment, both national and international will tell us about many kinds of laws by which business firms must work. The cultural environment will tell us about attitudes, beliefs and opinions important to business people. Economic environment will tell us about the economic system being followed by the host country, which may or may not be different from home country. It will also explain the variables such as level of development, human resources, Gross Domestic Per Capita and consumption patterns that determine a firm’s ability to do business. Geography will tell us about location, quantity, and quality of the world’s resources.
Potential new entrants: With positive economic outlook, fine business environment, and increasing number of population growth rate, it is expected that there will be more companies coming in the industry;