Data Analytical Essay

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When a company implements the use of data analytics, they are clearly looking to only improve the way the company functions on a daily basis by pin pointing possible solutions and verifying or dismissing certain ideas that may exist. The whole point of data analytics is that they give the company the opportunity to input raw data and data analytics makes sense of this raw data so that the company can use it to guide their choices. Data analytics makes decision making much easier and straighter forward than traditional accounting and business methods. It also provides the upper level employees of the company more exposure to the exact events that are occurring within the company. So, when it comes to the idea of having more information with …show more content…

However, when data analytics are implemented, not all of the information that comes out is completely useful information. There has to be a middle-man that can decipher the information that comes out of the data analytics and can see what is useful for the company and what is not useful for the company. For example, there are some situations where short-term the company will save money but in the long run the company will ultimately save money (Mellott, 2015). So, there has to be an employee that has the knowledge of how the company works as well as the knowledge of how data analytics works and the information that is given to ultimately guide certain decision making. This decision making is mostly for the use of management so that they have a better understand of all that goes on in the company, whether good or bad, and may give them conclusions on theories and ideas about the company. So, data analytics is only really implemented for management, however it truly affects the entire company when properly implemented. From marketing to customer service and even management itself, data analytics has the ability to give information regarding efficiency, consistency, and other useful information from department to department and the specific attributes that may be hindering the ultimate

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