Data Analysis and Interpretation of Social Media Use

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Data Analysis

Below is Question wise analysis of data collected

1. What is overall work experience you have in marketing and branding domain?

a). 0-2 years b). 2-4 years

c). 4-6 years d). More than 6 years

Interpretation:

The above data shows that 68% of the Marketing personnel’s are in the field of Marketing since last 2 yrs which depicts that the people who have given most of the responses are very new to this field and do not carry so much of experience and knowledge .Only 14% of the people that is 7 of them are highly experienced.

2. Which of the following social networking sites are you most familiar with?

a). Facebook b). Twitter

c). Hi5 d). My Space

e). Flickr f). LinkedIn

Interpretation:

The above data shows that 36 people out of the lot say that Facebook is the most familiar sites since it has a large number of consumer bases.

3. How frequently does your company uses social networking sites for brand promotion? Rate your opinion on scale of 1-5 where 1 means rarely and 5 means most frequently?

1 2 3 4 5 Interpretation:

The given data depicts here that nowadays most companies use social networking sites to promote their brand and it can be seen in the survey that most of the responses have rated the usage as 4 which means they are frequent with the use of social networking sites for their brand promotion and advertis...

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...consuming and at the same time very effective as it is successful in delivering the actuals. Also for people who are not very frequent with social networking sites prefer banners as it is least time consuming.

11. How do you come to know about the effect of such Ads?

a). Interactions b). Advertising

c). Direct responses

Interpretation:

The effect of such ads can be measured through interactions of consumers about the ad. Most of the times people talk about these ads among their peer group so interaction is effective tool to measure success of such ads. Only 9% of the respondents think that direct responses are effective because most of the times the customers don’t fill up feedback forms very honestly thus giving us a wrong picture of the actual effect of the ads.

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