Data Analysis
Below is Question wise analysis of data collected
1. What is overall work experience you have in marketing and branding domain?
a). 0-2 years b). 2-4 years
c). 4-6 years d). More than 6 years
Interpretation:
The above data shows that 68% of the Marketing personnel’s are in the field of Marketing since last 2 yrs which depicts that the people who have given most of the responses are very new to this field and do not carry so much of experience and knowledge .Only 14% of the people that is 7 of them are highly experienced.
2. Which of the following social networking sites are you most familiar with?
a). Facebook b). Twitter
c). Hi5 d). My Space
e). Flickr f). LinkedIn
Interpretation:
The above data shows that 36 people out of the lot say that Facebook is the most familiar sites since it has a large number of consumer bases.
3. How frequently does your company uses social networking sites for brand promotion? Rate your opinion on scale of 1-5 where 1 means rarely and 5 means most frequently?
1 2 3 4 5 Interpretation:
The given data depicts here that nowadays most companies use social networking sites to promote their brand and it can be seen in the survey that most of the responses have rated the usage as 4 which means they are frequent with the use of social networking sites for their brand promotion and advertis...
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...consuming and at the same time very effective as it is successful in delivering the actuals. Also for people who are not very frequent with social networking sites prefer banners as it is least time consuming.
11. How do you come to know about the effect of such Ads?
a). Interactions b). Advertising
c). Direct responses
Interpretation:
The effect of such ads can be measured through interactions of consumers about the ad. Most of the times people talk about these ads among their peer group so interaction is effective tool to measure success of such ads. Only 9% of the respondents think that direct responses are effective because most of the times the customers don’t fill up feedback forms very honestly thus giving us a wrong picture of the actual effect of the ads.
Advertising is a $125 billion industry that attracts the attention of the public. Advertising is used as a tool of persuasion in television, magazines, radio, billboards, and in-store displays. The incredible amount of money, artistic ability, and intellectual energy spent on advertisements helps us understand the great power of the media and the advertiser's ability to control their viewers. Advertising in today's society is largely based on brand name recognition. It doesn't matter how good the product being sold is, but rather how good the product's advertisements are.
Many consumers and experts have mixed feelings on what the true effects are of an advertisement on the population. Real questions that many experts have are, "does
Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.
Today social media with all the many social networks is very popular. With blog sites, videos and networking sites you can see that social networking is the biggest thing out. Social media
It also includes examination of the theoretical and empirical studies in the field of advertising. Books, research papers, articles, reports, thesis etc. were systematically studied to develop the following review of literature. The review included extensive use of Proquest, Google scholar, Inflibnet and IIM- A library. The review of theoretical literature and empirical literature helped develop the below mentioned conceptual framework. This structure underlines the sequence of steps, which were undertaken for the review of literature. The first step was to understand the concept of advertising. The second step focused on understanding the effects of advertising. Scan of literature helped in identify the types of effects advertisements are known to create. The third step involved understanding the extent to which organisations are committing their resources to advertising. As logic dictates that measurement of effectiveness is more significant where the resources committed are more, the final step involved study of effectiveness measures.
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Advertising has been an essential source for aiding in global consumption. Individuals in society work to be able to spend their money, and advertisement play a big role in where money is being spent. Ads are very diverse and often consist of an array of fields in which consumers are targeted. Ranging from food, health, clothing, sports, image, lifestyle, etc. Ads provide important means of influence on our society. Ads often play the role of persuade people to come buy products from a specific distributor. On average an individual is exposed to 3000 plus more ads daily, via TV, Internet, print, billboards, etc. In the past decade though ads have drastically changed due to the ever-growing digital era we are living in. Digital technology has assisted in the industry making changes to accommodate our tech-savvy society. Changes in the advertising industry have occurred due to the adoption of the Internet, social media, television, and mobile technology.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...
Advertising is an information source to inform people about the products and prices of the company, which can help them to make informed choices. More recently, a huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive and negative effects of the advertisement on consumer behavior. According to Shimp (2007), there are five important factors which determine the purpose of an advertisement in terms of marketers’ communication with consumers.
As in Indonesia, this social media marketing phenomenon has been growing rapidly in these past few years. Social networks are an indelible element of the online world in Indonesia and a reflection of the social nature of the country’s culture. With cheap smart phones and affordable internet, it is becoming easier to access Internet. Therefore, social media marketing has also become popular among Indonesian companies.
Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.
However, what accounts for the popularity of these sites? As far as I’m concerned, this phenomenon, which social networking sites are very popular nowadays, is caused by three important reasons. First of all, the copycat effect leads to the popularity of social networking sites. The copycat effect is a well-known psychological phenomenon, and most people have this mentality. When they notice that people around them are using different social networking sites, they may feel that they don’t follow the trend.