Dairy King Executive Summary

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Recommended: Importance of motivation theories in organizations

November 16, 2014 Vicki J. Dockeney, Restaurant Division Manager Peterson Enterprises 118 West Johnson Street Staunton, Virginia 24401 Dear Vicki J. Dockeney: The enclosed report describes how the employees at Dairy Queen feel underappreciated. I believe you will find the results of this study useful in finding ways to improve the work performance of your employees. This study was designed to evaluate the following: • How employee appreciation and work performance correspond. • How to show appreciation to employees. • How to keep employees interested in their jobs. Primary research consisted of a survey of employees at Dairy Queen. Secondary research sources are also included. Recommendations are offered to further the understanding …show more content…

Secondary research was conducted in addition to a survey that was sent to employees of Dairy Queen. A questionnaire survey was conducted to learn about what employees at Dairy Queen are looking for at their jobs. Of the surveys sent out, only seven replied. The conclusion that Dairy Queen Managers need to show more appreciation to their employees is based on the response that were received from the survey. Analysis of the data revealed three ways to improve employee appreciation: • Raises. Only one of the employees that responded to the survey has ever gotten a raise. Other employees, myself included, have never gotten a raise. • Holiday Bonuses. It is understood that Dairy Queen is closed on Thanksgiving and Christmas, but employees agree that bonuses on other holidays, such as Easter, Memorial Day, Etc., would be appreciated. • Rewards for hard work. When inspections are just around the corner and the employees are doing everything they can to make the restaurant pristine, it would be appreciated if they could be rewarded for that hard …show more content…

• What can be done to ensure that employees feel appreciated in the future? • What can Peterson Enterprises and store managers do to improve employee appreciation? PURPOSES OF STUDY The purposes of this report are to (1) examine how employees feel about working at Dairy Queen, (2) research how effective employee appreciation is, and (3) provide recommendations for improving work performance in employees. BACKGROUND: IMPORTANCE OF APPRECIATING EMPLOYEES All businesses need to employ people who are able to fulfil the requirements of the business. Dairy queen should not be the exception to this. Employees provide their services to the businesses that they work for in order to make the business better. This deserves appreciation from not only the managers of the business but also the owners of the business. To show appreciation to the employees and in turn motivate them to work even harder, businesses should provide extra benefits to the employees. These motivations have been proven to “enhance the working capacity of employees.” (Sohail Anwar, Aslam and Rashid

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