Crystal Case Study

722 Words2 Pages

Crystal
Crystal products are arguably the trendiest promotional items in the market right now. They’re in essence an ever popular choice for corporate gifts, with a wide range of personalised products to choose from. Whether you intend to gift your clients, prospects or staff, Mugstore is sure to offer the right choice, thanks to the wide array of crystal products, including pint tankards, flute glasses, cut crystal tumblers, mini decanters and goblets, among other products.
Understandably, some people confuse and can’t really tell crystal from glass, a problem that could hinder your marketing team from making an informed decision on why exactly to settle on crystal. Sadly, with emerging markets mass producing these products, it can be difficult for you to verify that indeed a manufacturer’s claim is true. This is especially because lead crystal glassware contains various percentages of lead, ranging from 18% to 40%. Gladly, we can explain the difference.
Difference Between Glass …show more content…

• They Improve Customer Perception
Crystal products are not only sophisticated but also classy. They’re also perceived to be prestigious and classic, giving an oomph that speaks uniqueness and value. Gifting your clients with such a customised promotional item not only improves your brand image, but also endears them.
• They Could Promote Customer Loyalty
Promotional items have been known to soften your prospects’ hearts, and could also enhance customer loyalty. The aesthetics that surround crystal products and the expensive vibe they exude makes your customers feel valued, hence are also proud to display these customised products in their offices. They also become attached to your brand, and remain loyal, thanks to the feeling that they can always get something of value in your business.
• Increased Brand

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