The value of diamonds lies on their physical properties that make them suitable for many applications. Natural diamonds are only of high value if they are scarce in nature. Realizing this, De Beers Consolidated Mines was formed to control the supply of diamonds from mines across the world. The diamond market is influenced by mine production, rough diamond distribution, preparation/cutting, and retail markets. The project will be concentrating on the retail markets for diamonds and other high end jewelry.
Jewelry purchases are highly discretionary because they are heavily affected by adverse trends in the general economy and are measured by disposable consumer income. The first half of fiscal 2003 can be described with a lackluster economy, lower consumer confidence and an unstable geopolitical environment. However, general economic conditions and consumer confidence improved in the second half of fiscal 2003, resulting with increased sales. Since the economy has taken some major strides towards recovery, the jewelry industry represents a bullish market. Large and small retailers are evaluating expansion opportunities outside of the traditional regional mall venue. With this in mind, it is the intention of this paper to assess the comprehensive strategies of the cyclical retail jewelry industry.
In this highly competitive industry which is extremely sensitive to the level of discretionary consumer income and the subsequent impact of the type of good purchased, competitors include foreign and domestic guild and premier luxury jewelers, specialty stores, national and regional jewelry chains, and department stores. To a lesser extent there exist catalog showrooms, discounters, direct mail suppliers, televised home shopping networks, and jewelry retailers who make sales through internet sites.
It is a highly fragmented US market estimated at approximately 54 billion dollars. The breakup of the industry is accordingly: mass merchants representing 10%, chain jewelers with 100+ stores as 14%, chain department stores representing 12%, TV home shopping with 4%, independent jewelers taking the largest share at 36% and other (general, misc.) accounting for 24%. (Please refer to exhibit E)
The specialty retailers with the highest sales are Zale Corp ($2.2Bn), Signet US($1.7Bn), Tiffany ($.8Bn) other players include Friedman’s ($.4Bn) Whitehall ($.3Bn), and Samuels ($.1...
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...d consignment terms have become the norm for wholesalers to extend to their retail partners. A good proportion of the inventory costs are transferred to wholesalers through these consignment purchases. Since jewelry is not a perishable good such as the garments and shoe industries, it still works as an asset even if the retailer returns the merchandise back to the wholesaler.
The amount of power that a retailer has is directly correlated to the size of their operation. Only a few companies command extensive volumes. To fill the capacity present in most factories owned by wholesalers they require these volumes to remain profitable. Due to these factors, the major chain stores are able to leverage better financing, costs, and payment terms than the rest of the industry. The largest percentage of jewelers can be categorized as independent jewelers accounting for 36% of the overall market. Their ability to leverage power comes from their financial credibility in the market. Jewelry, being a luxury good and furthermore having high costs leads to great losses in the cases of defaults. Thus, the financial strength of these companies dictates the amount of power they have in the industry.
The US employment rate has improved over the past years creating a leveled economy market allowing for society to have a more stable income than they have had in recent years. This improvement helps the retail industry to have a growth in the market.
JCPenney is a chain of American mid-range department stores that is based out of Texas that started over 100 years ago. JCPenny has been successful for most of its time up until the last three to four years. The company is trying relentlessly to overcome the lingering effects of the makeover that former CEO, Ron Johnson, had implemented in order for the company to take a new direction in hopes of increasing sales. The new CEO, Myron Ullman, has taken a close look into the markets demographic segmentation along with the income segmentation in order to attempt to return the retailer back to its old self, which is to appeal to middle-market customers. A couple issues of major concern for the company are the dissolving of Johnson’s Boutiques, the price of their products, and overall revenue.
Foxy Originals’ current success reside in its owners’ experience, fashionable products, pricing strategy, along with its current market presence. However, one of company’s key assets is its capability to produce high-end jewellery while maintaining manufacturing costs at a minimum. By combining high quality along with low prices, Foxy Originals was able to attain market share at an unparalleled rate. Gaining a decent market share equipped the company the brand recognition it required to secure shelf space at 250 boutiques nation-wide. A resilient market presence has transformed into a healthy financial improvement that permits the company to continue its current operations while exploring possible expansion opportunities. Moreover, Foxy Originals owners, Kluger and Orol, are most favourable aspects of the company. Orol’s parents operated a successful metal manufacturing company,
Gaudy vs. Glam: Your Guide to the Right Costume Jewelry - (I like this title bet as it fits the rest of the article)
The Stefani B Collection should come up with a segmentation process. The following factors that should be in the process contain the following: sustainability, measurability, accessibility, serviceability. Sustainability is about ensuring a large enough customer base to make sufficient sales and profit. The brand should also consider the potential for future growth. It is important to connect with the customers, having a variety of merchandise that keep customers interested. Next, measurability is thinking of the store’s size and buying power. An example of this would be thinking of a high school coming in to match jewelry with their prom dresses; how many high school seniors attend that school or what is the average income of families
Jewelry - $25 billion o Sporting goods - $25 billion. o Books - $25 billion Other categories include Toys, Music, Luggage, Pet supplies, etc. Specialty retailers cater to a narrow or niche audience – either by location, type of customer, or product mix. On a national level, specialty retailing is dominated by national chains, such as office supply store Staples or electronics outlet Best Buy. However, on the local level, specialty retailing is defined by independently owned, unique shops that express the personalities of their owners.
Due to the good establishment of the business, it has huge market national. The company has therefore opened many retail shops and stores all over the country to ensure that their products are accessible to the customers. The entity provides a favorable environment, and many clients view the place as a fun shopping place to be. The retailer has targeted a big pool of customer because of the variety of products it sells. The stores products vary from kitchen goods, jewelry, and electronics clothes to hardware
In “ “Blood Diamonds” and Africa’s Armed Conflicts in the Post – Cold War Era, “ Orogun (2004) said that diamonds are referring as “clean stones”. This article explains about the black market is really happening in African. I am using this article to support how the black market of diamond trades is still not regulated, and they defined it as “licit” trade.
The interesting part of this industry is the fact that there is no company with a dominant market share. Even though some revenue numbers might be higher for some companies, each company has a specialty that it brings to the industry. One of the main costs is manufacturing their products. A major reason the companies are moving manufacturing plants to Asia and South America is to lower manufacturing costs.
It’s hard to imagine that a mineral could be fueling wars and funding corrupt governments. This mineral can be smuggled undetected across countries in a coat pocket, then be sold for vast amounts of money. This mineral is used in power tools, parts of x-ray machines, and microchips but mostly jewelry. Once considered the ultimate symbol of love, the diamond has a darker story. "Blood" diamonds or "conflict" diamonds are those mined, polished, or traded in areas of the world where the rule of law does not exist. They often originate in war-torn countries like Liberia, Sierra Leone, Angola, and Côte d'Ivoire were rebels use these gems to fund genocide or other questionable objectives. Even with a system known as the Kimberly process which tracks diamonds to prevent trade of these illicit gems, infractions continue as the process is seriously flawed. The continuation of the blood diamond trade is inhuman, and unethical, and in order to cease this illicit trade further action to redefine a conflict diamond, as well as reform to the diamond certification prosess is nessasary.
Pandora is astonishingly present in 90 countries, across six continents, with 9,500 points of sale, and 1,600 concept stores. Along the way they have employed 15,000 people worldwide. These statistics are results of an incredible story that started with a local Danish jeweler, with dreams of breaking into the industry. 30 years ago, in Copenhagen, Denmark the goldsmith Per Enevoldsen and his wife Winnie, traveled in search of jewelry for importing. While traveling they met all the right people, connections were going strong and their product was standing out amongst competition. Over just a few years the demand for their product was exciting and promising. By 2000, Pandora launched their first charm bracelet concept, which sparked interest
The core business of M/s. Meena Jewellery Exclusive Pvt. Ltd. is Jewellery.Promoters of the said unit have the expertise in the jewellery section and they want to expand their business in jewellery section only, by focusing on the same. Moreover, they aren’t experts in retail
Santarossa, B. (2004, January 13). Diamonds: Adding lustre to the Canadian economy. Retrieved November 06, 2017, from https://www.statcan.gc.ca/pub/11-621-m/11-621-m2004008-eng.htm
Over the last three months the sales at Diamond Shine have been declining at a significant rate. The purpose of this memo is to offer a recommendation in an attempt to eliminate this trend and achieve our sales goals in the following months. In this memo I have written a proposed problem-solving process, along with several reasons why I believe this is the best approach, to eradicate the issue of decreasing sales. Improving Our Sales Team The reason our sales have been declining over the past three months have been due to the fact that our sales managers are not motivated.
ix. Since India already enjoys 80-85 per cent of the world CPD market, scope for further growth in diamond exports is limited. Hence, if India's gems and jewellery sector is to substantially increase exports, the best bet lies in the jewellery sub-sector. Given the fact that the global market for stone-studded jewellery is expanding, there is scope for expansion in India’s diamond-studded jewellery exports as well.