Critical Analysis Of Marketing Myopia By Theodore Levitt

Old time-high minds Often we hear in our daily lives our grandparents and parents saying that where they did there studies there was no proper sources, not many teachers, no proper facilities, even electricity wasn’t proper; still got better grades of you get today with everything available to you. It’s so true. Marketing Myopia by Theodore Levitt was originally written in 1960.

Levitt who was an economist and a professor realized the true reason behind the success and failure of a company, it’s been more than 50 years still there are companies in world which still hasn’t realized the main reason behind there failure. Despite article been written for more than 50 years, the message given in it is still relevant in today’s time.

People felt Starbucks was bitter and tasted burnt (The Seattle Times, February 2007). But still Starbucks sells more coffee than McDonald’s. Starbucks means best cup of coffee for many. Question here arises is, why is that so? If McDonald’s coffee tastes better why customers buy Starbucks coffee? The answer to this question is the message we got from the article. Starbucks is customer oriented. It provides personalized services buy writing you name on your cup of coffee. If you a regular customer and drinks same type of coffee, the staff at the outlet you most remembers it. They are friendly. They make you feel

If the purpose is fulfilling, one don’t need to spend tons of money on advertisement. The product will sell and represent your brand. To understand what the customers require, companies do market study and then make a product. That’s how technology was created. Apple doesn’t do as much as marketing compared to other brands. It don’t need to. Apple’s product is self-explanatory. Apple provides us with a new I-Phone every year or an I-Pad. Best part the new version is something that customer demands for. The product it self is not enough. Apple also provides with amazing customer