Where do you get your coffee? There are so many different coffee places around town to choose from. Of course the most well know coffee shops in New England are Starbucks and Dunkin' Donuts. It’s even hard for the little local coffee shops to compete with those big-named companies. I chose to evaluate Starbucks because I wanted to find out if it really worth spending the extra dollar or two on a cup of coffee.
In 1971 the first Starbucks coffee shop was built in Seattle. The owner picked the name from the book Moby Dick by Herman Melville. “The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle”. (A Brief) There are over 20,000 Starbucks locations around the United States and in 40 countries; compared to only 10,000 Dunkin' Donuts. (Carroll) Just the fact that there are more locations clearly shows that more people drink Starbucks than Dunkin' Donuts. Dunkin' Donuts was created twenty years before Starbuck, so you would think that Dunkin' would have more locations.
Why spend two dollars for a coffee from Starbucks when you could spend a dollar at Dunkin Donuts or even McDonalds? Everyone knows Starbucks is more expensive but that doesn’t stop them from buying it. At 10 am the Hazard Ave. Starbucks always has a line out the door. Why don’t those people just travel a minute down the road to Dunkin or McDonalds to get cheaper coffee? What it comes down to is, are you willing to pay more for a better taste coffee? Although some may argue that McDonalds or Dunkin’ has better coffee. Every person develops their own taste for coffee, whether they like it with cream and sugar or black. Personally, I’m a fan of my coffee with a little bit of milk. It really allows...
... middle of paper ...
...bucks Corporation. 2013. Starbucks. 22 Oct. 2013
Carroll, Matt. Chang, Alvin. “Split Country: Dunkin’ vs. Starbucks.” The Boston
Globe Gallary. 1 Dec. 2013.
Cheng, Andria. "Starbucks Says Guns Unwelcome in Its Stores. Will Others Follow?"
Behind the Storefront RSS. Wall Street Journal: Market Watch, n.d. Web. 22 Oct.
2013.
CPXAMPLE. "Starbucks: Bringing People Together & Inspiring Change." CPXample
RSS. CPX Interactive, 24 June 2010. Web. 22 Oct. 2013.
Gamble, John E. & Thompson, Arthur A. "Starbucks Corporation." Starbucks Case
Study. McGraw-Hill College Division, n.d. Web. 22 Oct. 2013.
"I Am Empowered - I Am the National Urban League." Starbucks Personalizes
Approach to Community Involvement. The National Urban League Wire. 13 Apr.
2013. Web. 22 Oct. 2013.
“Youth Leadership Grants”. Starbucks Corporations. 2013. Starbucks. 22 Oct. 2013.
The company’s founder and CEO, Howard Schultz, has been successful in creating Starbucks into something that we didn’t really know we needed until we had it. He has meticulously crafted a brand for the company that adds a psychological value to its offerings. Thereby, when you buy a cup of coffee at Starbucks, you buy an experience. The somewhat quiet, not-so-rushed atmosphere along with dimmed ambience and friendly staff found at Starbucks’ stores add a feel-good factor to your purchase. As a result, people are willing to pay a premium for coffee at Starbucks even if McDonald’s were running a promotion offering free coffee. The premium prices translate to superior margins for its investors.
Herman Melville's Moby Dick is a book which can be read as a general metaphor for the battle between the evil powers of the Devil versus the divine powers of God and Jesus, both try to obtain the souls of mankind in order to assist in each other's destruction. In this metaphor, the Devil is shown through the person of Captain Ahab, God becomes nature, Jesus is seen as the White Whale, and the representation of mankind is the crew. The voyage of the Pequod, therefore, is a representation of a similar voyage of mankind on earth, until the death of Jesus, during the whole thing the influences of these three “supernatural forces” are connected. Thus, the basis of this idea is that in the plot of Melville's book, there are also peeks of the "plot" of the Bible.
We are introduced to Ishmael, the main character and narrator of the story. He is a bored sailor about to go on a new adventure on a whaling ship. He packs his bags and leaves home. He stops at The Spouter Inn, owned by Peter Coffin, because he likes the name of the inn, and learns that he will have to share a bed with a harpooner if he wants to stay the night. Ishmael seems to be a bit too scared to be an experienced sailor and tries to fall asleep. As he is drifting off , he hears footsteps. He learns that the harpooner he is sharing a room with is a little different. He sees Queequeg, a native of the Pacific Islands with purplish-yellow skin that is covered in tattoos, the harpooner that he is sharing a room with for the first time. They scare each other. The Innkeeper explains to Queequeg that Ishmael is going to be sharing a room with him.
Starbucks Corporation engages in the purchase, roasting, and sale of whole bean coffees worldwide. It offers brewed coffees, Italian-style espresso beverages, cold blended beverages, various complementary food items, coffee-related accessories and equipment, a selection of premium teas, and a line of compact discs, through its retail stores.
“It’s a unique phenomenon when a male becomes a man so late in life–probably because if he never truly became a man when most do, he likely never will. He certainly won’t seek out someone to father him like his own father failed to do, and if one such person appears on the scene he will likely avoid the man in a mechanism of defense.” (Christine Weber) When readers first encounter Humphrey Van Weyden, he measures up to almost no man. Throughout the novel The Sea Wolf, “Hump” as he’s nicknamed by Wolf Larsen transforms into much more than a man, Hump becomes his own Superman. His profound transformation into Humphrey Van Weyden-- man, can be credited to his experiences aboard Ghost and interactions with the crew.
“Bartleby, the Scrivener” is an interesting short story written by Herman Melville for Putnam's magazine at a time when Melville was in need for money (Davis 183). The narrator opens with a description of himself, his employees, and the fact that his business has recently grown. Soon after, the narrator, who is a lawyer, hires an additional employee by the name of Bartleby, the namesake of the story. He then proceeds to tell the reader all he knows of Bartleby: how he started off copying as desired; how he then “preferred not to” do the tasks that were asked of him; how he was eventually fired but refused to leave, even when the lawyer moved his practice; how he was put into prison; and how he died of starvation while incarcerated. The narrator closes the story with a rumor that Bartleby had previously been employed at the Dead Letter Office, and that he, the narrator, feels pity and sympathy for the “poor soul” of Barleby (Melville). After reading the narrative for the first time, the reader is left feeling the same sympathy, but there is also some confusion. What did Wall Street do to Bartleby that made him act the way he did? Could the lawyer have done anything to help him? Was the lawyer the cause of Bartleby's actions? Who was the protagonist; was it Bartleby or the narrator? While I too have many questions about Bartleby, I have found the answer to at least one, and I have chosen to share it with you. Bartleby is not the protagonist, as many believe. Rather, it is the lawyer, the narrator of the story that the reader should root for.
Moby-Dick is the one American story which every individual seems to recognize. Because of its pervasiveness into our country’s collective psyche, the tale has been reproduced in film and cartoon, and references to the characters and the whale can be found in commercials, sitcoms, and music, proving the novel to still be relevant today. It is the epitome of American Romanticism because it delves into the human spirit, the force of imagination, and power of the emotions and the intellect. The novel praises and critiques the American society in sharp and unequivocal terms, while, at the same time, mirroring this mixed society through the “multinational crew of...the Pequod” (Shaw 61). Melville, through his elaborate construction of the novel, “makes the American landscape a place for epic conquest” (Lyons 462). The primary draw of this novel is the story itself: a whaling ship, headed by a monomaniac, and the pursuit of a whale, or the American dream and its attainment, making a clear “connection between Romanticism and nationalism” (Evans 9). The novel calls upon the reader’s imagination, emotions, and intellect to fully understand the journey of the story, the journey which takes the reader on a most unusual trip into the soul of mankind.
Ahab constantly makes unjust decisions. He is poisoned with his dying urge to kill Moby Dick. So he has bad judgement, that leads to issues with the crew. Ahab makes very unwise decisions, he lets his dying urge to kill Dick get in his way and clog his mind. Ahab’s motivation is to kill Moby Dick for revenge from taking his leg. Ahab’s actions affect the crew and people around him, because he can’t make a clear judgement because he wants revenge on Moby. Ahab is constantly referred to as stubborn, unwise, and he makes bad calls that affect his crew. Ahab has a need for revenge, because Moby took his leg. So he made a leg made of whale bone to remember his enemy. When Starbuck tells Ahab about the oil leak, Ahab silently thinks that he has to stop the ship. Ahab starts off flat, but then as the story progresses he gets more and more filled with anger. The author, shows his feelings through Ishmael, it shows that no-one likes Ahab.
Literary critics point to a variety of themes and juxtapositions when analyzing Herman Melville's “Moby Dick”. Some see the land opposed to the sea or Fate opposed to free will. Most mention man versus nature or good versus evil. A perspective that seems overlooked though is the perspective of the self and the other. The self and other is when one discovers the other (something not us) within oneself, when one realizes that one is not a single being alien to anything that is not them. There are many such relationships throughout the book, such as that of Ishmael and Queequeg and Ahab and Starbuck. However, this paper will focus on the essential relationship, which is of Ahab and Moby-Dick.
Starbucks, a coffee bean sales company did not have much of a marketing plan in place at its inception. Based in Seattle Washington the company began to sell coffee beans to espresso bars and upscale restaurants back in 1982. It took 11 years to progress to that level of production, they originally were a local store vendor at Pike Place Market. The director of marketing brought back the espresso bar idea from his travels in Milan. (Company Profile, 2015) The Pacific Northwest was filled with working class men and women that were drawn to the coffeehouse tradition brought in from Italy.
Every American who consumes caffeine comes to the point where they have to make a pivotal, life-changing decision. This decision determines the difference between a productive morning person and a lethargic one. Deciding the perfect place to purchase the quintessential cup of coffee is a serious matter. One wrong move will lead to a series of unfortunate events during one’s day. Choosing the right location: Dunkin Donuts or Starbucks frames the average American’s day from sunrise to sunset. Deciding between these two iconic coffee corporations is an impending choice faced by all Americans, but with the right information, finding one’s perfect cup of coffee will be second nature. Let the clash of cafés begin!
Bartelby, the Scrivener by Herman Melville is a story published in 1853 and its character, Bartelby can be consider an exemple of passive resistance. Following the attitude of Bartelby throughout the text one can observe that he barely has any reactions and he refuses to do anything, he denies any colaboration. The phrase “ I would prefer not to” becomes the standard answer to any questions posed to him. Right for the start, Bartelby is characterised as “ a scrivener the strangest I ever saw or heard of “ and as “ a motionless young man” “pallidly neat, pitiably respectable, incurably forlorn’’ suggesting the fact that he is a quiet man, not very healthy, not having very much
McDonald's is planning to capitalize on the public's willingness to pay $4 for a cup of coffee by hiring baristas and dropping espresso machines in 14,000 of their fast-food outlets. Meanwhile, Starbucks, with business lagging, is fighting back with an "if you can't beat 'em, join 'em" strategy, by offering heated breakfast sandwiches and adding drive-thru windows to some of their locations.
Bruss (2001) argues that the company hopes as well to make new investments in new coffee types. Starbucks has recently developed a new type of coffee called green-coffee. These strategies are created with the objective of support Starbucks’ commitment to buy coffee that has grown and processed by suppliers. They meet certain conditions of social, economic and quality standards. In addition to that, the company is paying additional premiums to those vendors who meet the specific requirements that the company wants.