Critical Analysis Of Digital Marketing

Digital marketing is the promoting of any sort of Product through at least one form of electronic media. Digital marketing differs from Ordinary marketing, Digital Marketing involves many different things such as using channels and different methods that make it possible for an organisation to analyse marketing campaigns, to see what’s working for them, and what’s not.

The Internet is the core of digital marketing. The Internet offers various ways to promote Products online, to market their product. Applications like the World Wide Web, email, RSS and the likes of video’s you would see on YouTube ads, these all can be used by marketers to their benefits and launch campaigns.

Digital marketers can and they do monitor certain things, like what

The advertisements are usually of certain things that the person has recently searched up online. Thus, tempting the customer to revisit the website that’s appearing, and may result in the customer purchasing the product that is being advertised for them.

Throughout this Report, I will talk about the Critical Analysis of Digital Marketing, My Findings, Recommendations and a Conclusion on Digital Marketing along with my opinion on the chosen

I believe that this form of Digital Marketing is a good way to promote their business. The app was visual and interactive which is exactly what I would like to see in a company trying to use Digital marketing instead of just an ad on Facebook. Pizza hut Succeeded in accomplishing their goal as mobile sales increased by 20% within 6 months of the launch. Example Two

A lot of Companies use Social Media sites to make their Company and Products Marketable. A company that uses Visual aspects of Digital marketing is ‘Marks & Spencer’s’. Their Instagram account is their primary source of advertising online. They post HD quality photos of their food products, Fashion products and their jewellery so that their customers know how good their items look and it tempts customers to visit in store. M&S’s main source of digital marketing is through their Television Adverts. They create yearly adverts and seasonal adverts for Christmas.

Through these adverts they show off each of their different Sections, from foods and drink to jewellery and clothing for men and women. Through this kind of Digital Media customers get a feeling of what the company’s seasonal plans are and what will be on