Creemore Springs is a microbrewery in operation since the summer of 1987 located in the community of Creemore, Ontario. Customers of Creemore Springs beer are categorized as a niche market with interest in the brewer’s two lines of beer: Lager and UrBlock. The high quality, natural spring water, and recipe all contribute to Creemore Spring’s great tasting beer. They currently produce about 2.2 million bottles of beer each year. A recent discussion about the contract bottle cleaner’s poor performance has raised the question of whether Creemore Springs should clean their own bottles in-house.
The strengths of Creemore Springs are their access to natural spring water, unique recipe, and reputation for producing high quality beer. This reputation has earned them numerous awards since their induction in 1987. Creemore Spring’s weaknesses is their current, complex cleaning process which results in broken and chipped bottles. Opportunities available to Creemore Springs include the municipal sewer service that would provide them with financial savings when disposing of their effluent water. The current threats to Creemore Spring’s successful operation are the two major beer brands that control 90% of the beer market and the bottle cleaning contracts lack of quality control.
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These include wasted trips to and from the cleaners, costing them $15,000 per year, broken and chipped bottles, costing them $1,000 per year, and the contract cleaner’s unsatisfactory quality control. These reasons have all caused Creemore Spring’s management to consider cleaning bottles in-house. No immediate action needs to be taken by Creemore Springs to improve the bottling process but, in the long-run, dependent on the municipal sewer system pricing, cleaning in-house will save Creemore Springs lots of money and likely improve the bottle cleaning
Rosental, David W., Twells, Richard T. Madcap Craftbrew & Bottleworks, Inc.: Zebra Beer - It's Not All Black and White. Miami University, 1999
Belgium is known for a culture of high-quality beer and this concept was formulated by an electrical engineer from Fort Collins, Colorado. The electrical engineer, Jeff Lebesch, was traveling through Belgium on his fat-tired mountain bike when he envisioned the same high-quality beer in Colorado. Lebesch acquired the special strain of yeast used in Belgium and took it back to his basement in Colorado and the experimentation process was initiated. His friends were the samplers and when they approved the beer it was marketed. In 1991, Lebesch opened the New Belgium Brewing Company (NBB) with his wife, Kim Jordan, as the marketing director. The first beer and continued bestseller, Fat Tire Amber Ale, was named after the bike ride in Belgium. The operation went from a basement to an old railroad depot and then expanded into a custom-built facility in 1995. The custom-built facility included an automatic brew house, quality-assurance labs and technological innovations. NBB offers permanent, seasonal and one-time only beers with a mission to be a lucrative brewery while making their love and talent visible. In the cases presented by the noted authors (Ferrell & Simpson, 2008), discusses the inception, marketing strategy, brand personality, ethics and social responsibility that New Belgium Brewing Company has demonstrated. The key facts with New Belgium Brewing Company are the marketing strategy, promotion, internal environment and social responsibility with the critical issues of the public, brand slogan, growth and competition.
The scope of this report is an evaluation of the profitability of each brand. The report does not intend to make recommendations of how invest and promote new products and how to increase brewing capacity.
...lgium brewing company: Brewing with a conscience. University of Colorado at Denver Health and Sciences Center. The Wirth Chair in Environmental Community Development Policy
The Laramie Project, written by Moisés Kaufman, is a compilation of interviews by The Tectonic Theater Project, news publications, and journal entries. After the brutal murder of Mathew Sheppard in 1998. Kaufman along with his theater troupe made six visits to Laramie, Wyoming, where the murder took place, to interview people about what happened and how they felt about the crime in their community. They interviewed about two hundred people, of which about sixty were included in the play. The play showcases a small town in America in a historical time of tragedy. The production of The Laramie Project was simple. The stage setting was minimal and the the actors consisted of eight people portraying more than sixty. Through the patchwork of interviews The Laramie Project conveys the themes of identity, representation, and change.
As the bottled water becomes more popular, people prefer to drink bottle water over tap water. According to them, it has a better quality and taste. Unfortunately, people are being fooled by the water industries. The “purified” water, as its label, comes from municipal reserves. This research will discuss:
Kai T. Erikson studied the effects of the Buffalo Creek flood and interviewed the survivors left in the community. Erikson documented his research and his analysis in his ethnography Everything in its Path. The flood was unique in the way that it affected the community so drastically and the calamity that it caused in its wake. Buffalo Creek is a small mining community in rural West Virginia. The community has deep roots in the land and has always trusted the land to provide for them as well as trusting the company to treat them fairly. The community is made up of families that have been there for several generations and treats everyone in the community as a family member. Individuals in Buffalo Creek pride themselves on their hard work and
An evaluation of whether or not to launch Mountain Man Light. I will explore the pros and cons of creating a light version of the brew and other strategic options for growth if this brand extension is not launched or if the launch is unsuccessful. I will demonstrate that launching a light beer product shows promise for improved profit through 2010, but that another strategy should be under development during that time frame if MMBC wants to remain competitive for the long term.
Analysis of the carbonated soft drink (CSD) industry shows that there are 2 important players i.e. Concentrate Producers and Bottlers. Focusing on the downstream of the supply chain it is to be pointed out that concentrate producers incure relatively low fixed costs with respect to production plant, staff, equipment and R&D as the concentrate is produced of a more than 100 years old formula and relatively cheap raw material (e.g. caffeine). Concentrate is shipped to bottlers which incure relatively high fixed cost with respect to plant, equipment and staff and which add carbonated water and high fructose corn syrup to the concentrate, bottle or can, package and ship it to the respective retailer. Besides that CDS hold a big stake in the direct delivery of concentrate to diverse fountain accounts like McDonalds, Burger King etc.
Adolph Coors is one of the most successful and long-standing brewing companies in the industry. Their ability to adapt to the changing dynamics and circumstances of their consumers has supported their achievements since their opening in 1873. Maintaining success in any industry for over a century requires constant innovation and a dedication to improvement and development. While Coors’ overall history depicts their evident care and ability to give consumers what they want, sometimes before they know they want it, there was a period in which their lag in progression could have more greatly affected their business. From 1975-1985, the fourth generation of the Coors family redeemed the company from their period of reactive business decisions
The average depth of the water below Niagara Falls is 170 ft and is as
The Laramie Project by Moisés Kaufman and the members of the Tectonic Theater Project is a play unique in its reflection of a historic event and in its reception by the national audience. The play is a response to the murder of Matthew Shepard, a gay university student, so it is often censored and feared for its effects. In particular, the play encounters frequent opposition and censorship in American high schools as a result of the schools’ reluctance to challenge the prejudiced, societal beliefs on homosexuality, which are fostered by the institutions of religion and family. In 2007, in Burbank, California’s John Burroughs High School, students from the drama class and the school’s GSA (Gay Straight Alliance) proposed a performance of The Laramie Project only for it to be banned by the principal,
In short, the industry extremely focused on preventing and testing the presence of bacteria. Therefore, bottled water often represented “somewhat of a novelty or prestige product” in the United States, and it gave a perception to their consumers that they need to purchase bottled water in order to stay young and healthy. Because the bottled water industry seemed very attractive and profitable, as mentioned above, there were many competitors, too. Total nine bottled water producers were mentioned in the case study, but four key major rivals were Coca-Cola, PepsiCo, Nestle, and Groupe Danone. However, there was no one buyer that accounts for a significant fraction of overall market demand. Distribution varied depending on the producer, but most distribution channels included food stores, supercenters, supermarkets, discount stores, and wholesale clubs. Because bottled water had an easy availability, consumers in the United States were able to find it anywhere the food was also
Promote social responsibility; recycle scrap water bottles and use recycled plastic in the production of our bottles
Some claim that bottled water simply tastes better than water from the tap, whether they prefer spring, purified, distilled, or mineral water. Most people just appreciate the convenience bottled water offers; it’s easier to carry little bottles that one can throw away instead of larger, reusable bottles that need to be brought home at the end of the day. Also, bottled water comes in big “value packs” in most stores, which is beneficial for large group events and big families. Water bottles are made of polyethylene terephthalate (PET) plastics that don’t biodegrade, but are completely recyclable. PETs photo degrade, breaking down into smaller fragments over time.