As the bottled water becomes more popular, people prefer to drink bottle water over tap water. According to them, it has a better quality and taste. Unfortunately, people are being fooled by the water industries. The “purified” water, as its label, comes from municipal reserves. This research will discuss:
1. Fiji’s Company and its Effects
2. The Truth Behind Dasani
3. Nestle and its Lies
4. How are Bottles Manufactured?
5. Bottled Water Marketing
This would show how bottled water is being falsely advertised and is actually harmful for the body since the Food and Drug Administration (FDA) “doesn’t keep track of companies that produce bottled water and doesn’t require [them] to report positive tests for contaminants” (Zhang, 2009, para. 1). The FDA, which is the only organization that regulates the bottle water should put in effect stronger regulations in order to have more control over the water that is being sold to people.
Fiji’s Company its Effects
Fiji Company is one of the top bottle water brands in the United States. Fiji was “founded in 1996 out of the desire to share the earth’s finest water with the world” (Fiji, n.d). Its water is being exported from the Fiji islands around the world across fifty countries and the United States. According to the company’s website, their water is “slowly filtered by volcanic rock [where] it gathers minerals and electrolytes that create Fiji’s soft, smooth taste.” Although they say their water comes from this exclusive source, “the manufacturing process is energy-intensive and produces toxic byproducts. The plant that makes the bottles is one part of Fiji you’ll never see pictured on a Fiji Water bottle” (Niman, 2007, para. 7). Of course the company will always show th...
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Rahman, S. A. (2010, April 2). India: Coke plant leaves farms dry. In OneWorld South Asia. Retrieved April 21, 2014, from http://southasia.oneworld.net/news/india-coke-plant-leaves-farms-dry#.U1hYh-8U8c-
Waterway, W. (2008, October 2). The True Price of Fiji Water. Retrieved April 23, 2014, from http://www.alternet.org/story/101207/the_true_price_of_fiji_water
Zhang, J. (2009, July 13). More Scrutiny Urged for Bottled Water . Retrieved April 19, 2014, from http://online.wsj.com/news/articles/SB10001424052970203577304574276473594279310?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052970203577304574276473594279310.html
Zivin, J. G., Neidell, M., & Schlenker, W. (2011, May). Water Quality Violations and Avoidance Behavior: Evidence from Bottled Water Consumption [Electronic version]. The American Economic Review, 101(3), 448-453.
I am writing in response to your request that I analyze Johnson 's "Bottled water, go away" and make a recommendation for or against publication in The Shorthorn. I have analysed Johnson 's rhetorical appeals and determined that the contents of her article are very relevant to The Shorthorn readers. I recommend this article to be published in The Shorthorn because it discusses bottled water and relates that with environment and health. Johnson 's claim, reasons, evidence, ethos, logos, pathos, counterargument are very relevant for readers of The Shorthorn. Especially readers who prefer bottled water and are not serious about the recycling of those bottles are the target audience of this publication but it
Conversely, Fiji water has maintained monopoly not only in Fiji but other dominant parts of the world. However, reports of resignation of acting prime minister of Fiji because of an external affair manager of Fiji and secret visits of officials of US government to Fiji water events only surplus the doubt of Fiji controlling the political lobby (Fiji Water, 2009).
Bottle water is recently considered commodity with marketing strategies used by bottle water manufactures to amplify consumer fear of tap water purify and to make bottle water meaningful on a personal, local and global scale (Connel 2006, 2007). However, Fiji water has made this meaning by using its brand with exclusive lifestyle that include environmental actions, social justice and progressive politics, by tracing Fiji water from its source in Yaqara Valley to the shelve over the world groceries stores or restaurants for customers consumption as “The Taste of Paradise, from the islands of Fiji, delivered to your doorstep” as a Fiji water has launched in its slogan.
Together, the passages “Business in a Bottle”, by Cynthia Barnett and “Selling Bottled Water: The Modern Medicine Show”, by Peter Gleick, portray how bottled water has taken a superficial and deceptive image due to false advertising and pseudoscientific claims by greedy bottling companies, whose purpose is to take advantage of a free resource in order to make millions in profit; destroying the environment as they go. Both passages expose the bottling companies’ manipulative tricks, in order to bring awareness and open the populations’ eyes to the lies they have been fed for many years, however the authors utilize distinct styles to achieve their goal. Barnett focuses on specific bottling companies’ data and incorporates analysts for support,
of bottled water cite that it is in fact, less stringently regulated and tested for impurities
Thesis Statement: The purchase of bottled water may be completely unnecessary as tap water in most municipalities of the United States is safe to drink. The limit of purchase of bottled water, would not only save consumers money but limit the amount of non-renewable resources spent in making and transporting the bottles, and therefore limit their negative impact on our environment. When reading through the list of options for our essay topic, I was interested by the impact of bottled water as I am a regular consumer of the product and rarely ever think of it's environmental impact. Therefore, I was intrigued to see what statistic showed, and what the different points of view were in regards to the product.
FIJI Water (FIJI) is a brand of bottled water that is derived from an aquifer in the Nakauvadra Mountains in Fiji. FIJI was created for international distribution in 1995, under the corporate name of Natural Waters of Viti Ltd. It was marketed to appeal to health-conscious and image oriented consumers by touting the water’s silica-rich property that has been attributed to anti-aging and immunity boosting. FIJI Water has captured a large share in the bottled water industry in the niche premium segment alongside Evian and Perrier. The initial success of FIJI has been overshadowed by multifaceted issues that were exacerbated by management’s actions.
Pure Fiji started its operations during one of the worst economic times of Fiji’s history, after the 2000 coup and still it has become a success. This adds to Fiji’s reputation as a country that provides high-quality, up-market, environmentally friendly products, together with companies such as Fiji Water, Pacific Green Furniture, and Wakaya Club Resort (Frodey & Naidu, 2008).
In today’s society it is uncommon to see people walking around without water. Those who carry water with them either have their water in a reusable bottle or have bought bottled water. Bottled water is the more commonly found type of water carried around, reason being that it is easy to just buy a huge pack so that a person can just grab a bottle a go. The problem with bottled water is that more often than not, the bottle does not get recycled, but instead gets thrown into the garbage. The problem with this is that the bottles end up in a landfill. However, in this past year alone American’s used “about 50 billion plastic water bottles” (Ban The Bottle, n.d., Para. 4). Most people do not see the big difference between bottled water and tap
Evian’s U.S. market share has continually decreased since the emergence of the cola giants’ bottled water brands because Evian failed to foresee competition from the likes of Coca-Cola in the bottled industry. Evian also failed to realize that selling bottled water in the U.S. is completely different from selling bottled water in Europe. In Europe, consumers are more knowledgeable of the differences between purified and glacial spring water, prefer the glacial spring water and are willing to pay more for glacial spring water brands like Evian. In the U.S. consumers are indifferent to the types of bottled water and make purchase decisions based solely on price. Evian ‘s average cost per case is about 80% higher than that of Aquafina and Dasani because of the additional handling and transportation costs of bottling water from Evian’s French/Swiss Alps glacier source. Because purified water is cheaper than imported glacial spring water, consumers in the U.S. prefer purified water brands like Aquafina and Dasani.
We spend billions of dollars every year on bottled water. In an article by Charles Fishman, Message In A Bottle he states, "[W]e spent more [money] on Poland Spring, Fiji Water, Evian, Aquafina, and Dasani than we spent on iPods or movie tickets," (Fishman). We spend all this money on bottled water when we can just fill a reusable one up with almost no cost at home or at a water fountain. Maybe because it’s just more convenient or there may have unsafe drinking water. We all have our reasons for why we buy bottled water but not many of us realize how much we are actually spending and the impact it has on the environment because we only focus on the convenience of them.
According to the “Competition in the Bottled Water Industry in 2006 Case,” bottled water industry became the one of the world’s most attractive beverage categories, as more and more people began to focus on health and fitness. Consumers start realizing the need of proper hydration, and they began purchasing bottled water instead of drinking tap water, because they were worried about safety of tap water, which tasted like chemicals. Actually, tap water contained chemicals, such as chlorine and fluoride, which are harmful for human body; however, this problem was solved when the bottled water was brought to the market. Due to bottled water’s convenience, purity, and portability, and safety, bottled water industry began to rise rapidly. During
...fference? Both tap water and bottled water may contain salts and minerals found naturally in the earth. It's possible that people may taste these materials in their water. The taste of tap water that many people dislike, however, is the chemical chlorine. Water systems use chlorine to make sure tap water is safe to drink. Fortunately, you can purchase inexpensive water filtration systems that can easily remove chlorine from tap water and improve the taste. These filters are a better alternative to purchasing expensive bottled water.
While watching “The Story of Bottled Water,” I thought to myself, “Is this all true, or is this really being blown out of proportion?” I simply couldn’t grasp the idea that we as consumers are that wasteful. So, I decided to watch the film again to really grasp the narrator’s message. Then it hit me: in high school AP History, we discussed how bottled water started and how it has become a multi billion-dollar company. From a business point of view, it seems so ignorantly deceptive, yet it was absolutely genius. With a little marketing, bottled water became a huge success. However, it is killing the environment and the water is usually comparable to tap water regardless. The “The Story of Bottled Water” is a very well-made short
Strom, Stephanie. "Bottled Water Sales Rising as Soda Ebbs." New York Times 25 Oct. 2013. Web. 8 Mar. 2014. .