Fiji water

Fiji Water and Corporate Social Responsibility-

Green Makeover or “Greenwashing”?

Bottle water is recently considered commodity with marketing strategies used by bottle water manufactures to amplify consumer fear of tap water purify and to make bottle water meaningful on a personal, local and global scale (Connel 2006, 2007). However, Fiji water has made this meaning by using its brand with exclusive lifestyle that include environmental actions, social justice and progressive politics, by tracing Fiji water from its source in Yaqara Valley to the shelve over the world groceries stores or restaurants for customers consumption as “The Taste of Paradise, from the islands of Fiji, delivered to your doorstep” as a Fiji water has launched in its slogan.

Its business plan requires go through markets with international expansion and was based on the successful launch of Fiji water through the marketing strategy for the United States and the high quality of the people who took the first marketing were able to differentiate the brand FIJI in a crowded market in nearly 400 brands of bottled water.

It is mainly achieved through the placement of unique and innovative packaging, special - product pricing, distribution plan, and image - building advertising and product. Due to mineralization of light, water Fiji is characterized by a mild flavor and leaves a taste, gave the water a clean, pure taste. Many consumers instantly liked the taste. It had discovered the power of packaging in brand positioning of bottled water and unspoiled nature images, magical and mysterious charm Fiji. Therefore Fijian water has had the highest ratings in taste tests sponsored by such influential magazines and guide Chicago Magazine, Cook.

Derived from the fact th...

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...th the execution of the campaigns, this will bring a business motivation is that although an American company cares about its employees and communities, getting more recognition in the market.

Due to the negative relationships that has tended, it is low reliability as external company in Fiji Islands. Fiji Company should generate good relations with the government of Fiji to get the best possible collaboration with the development and execution of strategies to improve performance in the workplace and internal relationships, and so on in their process.

Honestly, after having tested, I found little difference in flavor or density is concerned, maybe we should enlist the help of an expert taster water to give us your opinion. Rather I think what has made this company grow has been the fashion and style, rather than what the product "pure water".

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