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Ethos logos and pathos on paper
Ethos pathos logos in essays
Ethos pathos logos in essays
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On late August of 2007, Dana Thomas writes to the general public on the horrors made possible by the buying and selling of counterfeit fashion goods to persuade the end of the consumerism funding monstrous acts. Through the incorporation of ethos, logos, and pathos in her journalism, Thomas persuades her audience with the uncoverings of the sources behind the making of the counterfeit goods. In the fourth paragraph, Thomas writes on the statistics of the fashion industry concerning counterfeit goods. According to the Global Anti-Counterfeiting Group, “at least 11 percent of the world’s clothing is fake” and with that piece of crucial information, Thomas shows the world that she is fully knowledgeable on the production of counterfeit goods. Her appeal to the public on her credibility is of huge importance as she plans to win the public over to her side. …show more content…
In the fifth paragraph, Thomas draws various reasonable appeals to the public beginning with the background to the sort of acts that get funded through the consuming of counterfeit goods.
To the average person, buying a knockoff purse is a great save of money but in reality “the counterfeiting rackets are run by crime syndicates that also deal in narcotics, weapons, child prostitution, human trafficking and terrorism”. With the provided background information, Thomas’ audience would be able to grasp the reasoning to stop the buying and selling of said counterfeit goods. The logical option for the consumer would be to stop the process as Thomas then adds that the “sales of counterfeit T-shirts may have helped the 1993 World Trade Center bombing…”. Her message is being strongly conveyed with the form of reason through her
writing. Throughout the lasting five paragraphs, Thomas emphasizes the role of children in the world of counterfeit fashion. With a lasting emotional appeal to the public, Thomas truly brings out her purpose with the descriptions of first hand encounters with children in Chinese work factories. With the debunking of a western myth, Thomas describes the factories with “...two dozen children, ages 8 to 13, gluing and sewing together fake luxury-brand handbags”. Children wasting their childhoods in clandestine factories is real heart wrenching issue and a part of the countless atrocities created by the distribution of counterfeit items described by Thomas that significantly gets her audience going. Overall, Thomas creates a great deal of appeals ranging from logic and reason to emotional appeals to get real persuasion going with her audience. Her purpose is clearly states in her journalism and can be identified with statistics and references about child labor to even terrorism.
Berry, Hannah. “The Fashion Industry: Free to Be an Individual.” The Norton Field Guide to
You go pick one either because the picture is better or you saw the commercial the other day and you want it. During the length of this paper we will talk about two important writers, Kalle Lasn the writer of “The Cult You’re in” and Benoit Denizet-Lewis the writer of “ The Man Behind Abercrombie & Fitch”. They both talk about similar topics that go hand and hand with each other, they talk about the consumers “Dream”, how companies recruit the consumers, who cult members really are, how people are forced to wear something they don’t want, and about slackers. What is the dream we all have? Think about the main things that you strive for in life.
The creation and sale of low-cost counterfeits, replicas and knock-offs of brand-name originals is a common occurrence. Across all markets, counterfeiting and piracy account for $461 billion (OECD/EUIPO, 2016). Only 25 countries have GDPs greater than that. (Statistics Times, 2017) In the world of fashion accessories, there are many companies that look to benefit from consumers’ desires to own something luxurious while paying not-so-luxurious prices.
In “The man behind Abercrombie and Fitch.” An interview conducted by Benoit Denizet-Lewis displays a glimpse into the life of Mike Jeffries and his views of his company only hiring “good-looking” people and targeting “good-looking” people to wear his clothes. This has been done in order to force his audience to recognize that the issue of acceptance one’s peers and exclusion of a community mentioned by Mike Jeffries, is a result of cultural perceptions and individual self-image. Denizet-Lewis skillfully shows that while Jeffries remarks of not wanting the “not-so-popular” kids to shop in his stores, it poses a question to consumers asking what change in our attitudes will come or if there will be any change at all. Thus comes the issue of how consumers today have a shift in the reasoning behind why one buys clothing and the motivating factors that influence one to buy certain clothing. Denizet-Lewis also demonstrates the different messages that controversial advertisements and statements affect different groups of people and how what they project is really what people desire, though deemed by many people as unacceptable or inappropriate. The author also examines how in the news media, the image has become more important than the message and how images have taken precedent over actual issues and character. As a result of this, various communities have formed by the construct of selling to “beautiful people” and how popular appeal has become an extension of a person.
What does it mean to sell an idea? Companies make a profit selling a product however businesses have evolved over the last couple centuries selling a name much larger than their products. Naomi Klein, a well-known journalist and author of “No Logo,” delves into corporate abuses, the effects of globalization, and how branding affects the world. In this essay I will be analyzing Klein’s rhetoric while exploring the idea of branding and the effects it may have. Klein’s purpose in her essay is to teach us through historical tact that brand identity is waging war on public and private space such as institutions, identities, and even nationality (Klein 770).
According to the article, “Terror’s purse strings” by Dana Thomas, fashion counterfeiting is not a victimless crime. Fashion counterfeiting is not a victimless crime and the profits from this horrendous crime may benefit international terrorism while also stealing money from the luxurious companies that produce the fashion. Furthermore, Dana Thomas quotes Magnus Ranstorp when she says, “Profits from counterfeiting are one of the three main sources of income supporting international terrorism”. In other words, Thomas used Ranstorp’s quote to in depth the purpose of the article, which is to detail the reprehensible use of counterfeiting fashion items in order to gain money to support terrorism. Fashion counterfeiting will never be a victimless
Everyone has seen the sidewalk vendor hawking a too good to be true designer handbag. The clues to counterfeit luxury items used to be so obvious that most people knew exactly what they were buying. This sadly is no longer the case. The production of counterfeit items causes American manufactures to suffer about $200 billion in losses each year according to the International AntiCounterfeiting Coalition (Freedman, 1999). A large part of counterfeited items are fashion goods. They are usually easily recognizable, especially at the designer or luxury end of the market. The more exclusive a brand is, the more likely it is to be counterfeited (Lai & Zaichkowsky, 1999). As these goods are also high value, there is considerable profit to be made from counterfeiting these brands.
...prove. Additionally, brand owners should consistently to combat with counterfeit such as working in tandem to address the sale of counterfeit by introducing information technology such as code verifying technics. Universally adopted code technics will protect authority of brand respect origins of luxury products.
So, why are counterfeit products such a big deal? I understand that many people might be thinking; “how different can products be if they look the same? People buy knock off Gucci bags and Goose jackets all the time. “So what if it isn’t the real deal, people save a lot of money, and the look and function just fine.” Sure, an unraveling stitch on a bag or jacket that you knew beforehand was counterfeit is one thing, but is that all of the dangers of a product such as that? What about the products or components that you DON’T know are counterfeit.
Ryan, N. 2007. Prada and the art of patronage. Fashion Theory: The Journal of Dress, Body & Culture, 11(1), pp. 7-23.
If Gucci does not come up with stringent measures, the company is likely to be affected negatively, both in terms of image and profits. Although it’s nearly impossible to come up with a permanent control measure against counterfeiters, Gucci should try and reduce the quantity of counterfeits that is available in the market (Bain). One method through which this can be achieved is implementing a brand reputation monitoring software (Digital brand protection). The software monitors online platforms to ensure the brands name is not violated, misused, or violated in any way (Digital brand protection). If implemented, Gucci will be able to monitor which online platforms are selling counterfeits, the number of such platforms and the specific products that are being
In the early 1800s, France was the sole fashion capital of the world; everyone who was anyone looked towards Paris for inspiration (DeJean, 35). French fashion authority was not disputed until the late twentieth century when Italy emerged as a major fashion hub (DeJean, 80). During the nineteenth century, mass produced clothing was beginning to be marketed and the appearance of department stores was on the rise (Stearns, 211). High fashion looks were being adapted and sold into “midlevel stores” so that the greater public could have what was once only available to the social elite (DeJean, 38). People were obsessed with expensive fashions; wealthy parents were advised not the let their children run around in expensive clothing. People would wait for children dressed in expensive clothing to walk by and then they would kidnap them and steal their clothes to sell for money (DeJean, 39). Accessories were another obsession of France‘s fashion; they felt no outfit was complete without something like jewelry or a shrug to finish off the look and make it all around polished (DeJean, 61). As designers put lines together, marketing began to become important to fashion in the nineteenth century; fashion plates came into use as a way to show off fashion l...
Counterfeiting and piracy has affected the economy worldwide and is continuously growing at a steady pace. Counterfeiting can be defined as the manufacturing of any product with the intentions of closely resembling the appearance of another product to mislead consumers into thinking that they have the authentic creation. Examples of counterfeiting include trademark infringement, copying of packaging, copyright infringement, or copying any other significant features in another product. Piracy can be defined as the production and distribution of products and materials that are copyright protected while making such materials available on online networks without the authorization of the right owner which is required by law. There are
to use their money at a local Taco Bell. If teenagers are finding ways to
Lively, Kathryn. "There Are No "Safe Bets" With Counterfeit Merchandise ." Ezine @rticles (2010). Web. 28 Feb 2011. .