Analysis Of Louis Vuitton: Alma BB Bag

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Quality is the most significant which influence consumers to purchase product or service. As consumers, people have experienced varieties of goods. This essay will mainly focus on analyzing Louis Vuitton (LV) Alma BB Bag as the sample product. Firstly, author will briefly describe main features and define quality requirement of this bag. Then, this essay will further analyze how to measure the quality of this bag based personal experience and technique requirement. Lastly, this essay will conclude by discussing how to improve and maintain quality of this bag. In terms of luxury products or even limited edition goods, features of which are high quality in corresponding with much higher price. Consumers seldom doubt quality problems for original “true” luxury bags, but still with exceptions. LV Alma BB Bag is currently one of the most popular luxury bags which mainly target at young female consumers. Author chose one Alma BB bag (M91771) as sample product suggested by the picture below. Source: (Louis Vuitton, 2014) Generally speaking, Alma BB is made up by leather and lined with cotton inside. In terms of colors, Alma BB series develops more than 15 different colors and the sample is named as Indian rose. Additionally, rough length, width and height of all Alma BB is 25cm, 19cm and 11cm respectively. Intuitively, the suggested size could simply hold an ordinary pocketbook. Since female are in favor of this bag, they will usually put keys, smatphone and lipstick in the inside flat pocket. In addition, the bag is equipped with a strap, the length of which can be easily adjusted. According to the picture, the bag is specially designed double zips opening and equipped golden padlock. Finally, it’s easily to be seen that the bag is b... ... middle of paper ... ...prove. Additionally, brand owners should consistently to combat with counterfeit such as working in tandem to address the sale of counterfeit by introducing information technology such as code verifying technics. Universally adopted code technics will protect authority of brand respect origins of luxury products. To conclude, author gives brief introduction about LV Alam BB bag, which is almost meet expectation for luxury brand. Then this essay analyzed the quality factors such as performance, aesthetics, reputation, durability, serviceability, price and satisfaction to define this product. Afterwards, this essay continued and extended to discuss ways to measure quality of Alma BB, or even covering other luxury bags. Finally, author put forward ideas about how to improve quality of luxury goods such as supply chain management, education and regulation establishment.

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