Costco Target Market Analysis

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Market Analysis Costco Wholesale Corporation is a large corporation with a total of 721 stores worldwide club operators over the past 15 years. With Growth earnings at an average annual rate of 11% for the next five years, and 12.12% forecasting earnings increase for this year. Close to 6000 quality products from furniture to Food to electronic goods are offered to customers with a membership. Costco’s business strategy is providing high end goods in bulk with low price, the benefit of Costco’s flexible prices is that they can control it to save on budget costs such as packaging, while protecting the promised quality. Costco’s primary target market are large families, upscale customers, and small businesses it offers refunds for all the products

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