Costco Swot Analysis Paper

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Costco Wholesale is type of retail store known as a Membership Warehouse Club. This means that they sell items in bulk to customers that have paid for membership. Costco has three types of membership which are Executive, Business, and Gold Star. Executive memberships cost $110.00 per year, and each member receives a 2% reward on most Costco purchases. These members also receive additional benefits and discounts when shopping at Costco. The Business Membership costs $55.00 per year and is made for business owners and managers. A business membership can have up to 6 card holders on their account for $55.00 each. The Goldstar membership is $55.00 per year and is for individuals and households. Each of these types of memberships can be used for …show more content…

The country has coastlines to the south where people can find islands, lakes, and rivers. These lakes and rivers spread across the entire country. The northern parts of Sweden consists of cold, snowy mountains as well as forests. To the east is the country of Norway, in-between the countries lay the Scandinavian mountains. (World Atlas, 2015)Sweden has a very civilized society where roughly 80% of the population lives in cities. The country has been awarded 567 prizes for innovation, inventions, and research. (Sweden.se, 2015) Sweden is on the rise in most aspects of the country, and will most likely continue on that …show more content…

The value that each consumer adds to the economy is $46,000. This is a good GDP per capita when looking to expand into a new country. Currently 33.4% if the countries overall GDP is in Industry. Overall, this is a fair indicator on entering the country. Costco is in the Industry sector, and it is not the highest composition by sector. This does not mean that the company will not succeed. The company has a stable GDP growth rate, which indicates that Sweden’s economy is expanding at a healthy rate. Sweden’s inflation rate is nearly nothing. This would mean that the customers and Costco would get the value of their dollar, which is a positive sign. When evaluating the success of entering the Sweden market, the unemployment rate is somewhat shocking. Sweden’s lowest unemployment rate ever was 1.3%, it is currently at 7.9%. I don’t think that this would hurt a company that was entering the country. Costco would have a good sized labor force to choose from for their employees. Of that labor force, 43% have secondary education. This is a fair pool of people to select management from. Entering the Sweden market as far as business friendliness would be a good. Out of 189 countries, Sweden recently increased their rank to number 11 in regards to the ease of doing business. This is an indicator that Costco would not have a difficult time with the government and business

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