Home Depot Swot Analysis Paper

Introduction / History / Company Background (Home Depot)

The name of our company is Home Depot. Home Depot Success Story. (2018) says that Home Depot was founded in 1978. Home Depot was founded and has its headquarters located in Georgia of the United States of America. Home Depot Success Story. (2018) says that the founder of Home Depot is Bernard Marcus, and the CEO is Craig Menear. About Us (2016). states that there are over 2,200 Home Depot's located in America, Mexico, and Canada. There are also over 400,000 employees. In Home Depot, leadership is no problem for this company. (Rosenberg, N. 2018), states that leadership is what makes Home Depot a competitor because of the leaders taking action and inspiring everyone to do the best they

can. The leaders also help team members stay focused. Home Depot in the past 5 years revenue has shot up from 78 million to 93 million from 2014 to 2017 (HD Income Statement.) Home Depot has been receiving some heat over ethical issues concerning who they hire.

There has been a large number of workers who are known sex offenders working there defeating the purpose of a homely environment (Blathford R, 2018, para. 2) Home Depot, is considered the largest home improvement retailer in the world, and the second largest retailer in the US. The market structure of Home Depot is a dominant firm oligopoly. Home Depot, mainly focuses on pricing and product range to compete with its competitors. “Oligopoly” indicates that a situation where there are few sellers of products or services. Home Depot and Lowe’s are the two dominant firms in the US in the home improvement retailer business. Because Home Depot and Lowes are already the huge home improvement retail companies. It is difficult for any other home improvement retail companies to compete with these main dominant companies. There are only two to

four major players that prosper in this market structure.
One key factor that differentiates Home Depot from its competitors is their organizational culture.

What empowers the company to achieve its service quality goals is also their organizational culture and the company’s customer service, Depot’s culture emphasizes support for employees to fulfill the company’s goals and to perform high-quality service as a differentiator in the home improvement retail market. The company’s success is due to its excellent service to their consumers. Homedepot.com follows a B2C business model, meaning a Business to consumer model. This is common when online transactions are made between businesses and individual consumers that is known as (business to consumer). B2C E-Commerce involves electronic retailing or e-tailing. Customers are able to browse catalogs when they want, place an order online and the product or service will be delivered directly to their homes. It is mostly like an online version of the store where consumers can shop any hour of the day or night without leaving their homes and offices. Homedepot.com is sales of goods followed by the revenue model. A pro team to handle large customer orders with large discounts, credit programs, and other special sales initiatives. The strategic factors that helped in the growth and popularity of Home Depot. The company is known to be successful for its quality of the product, its price, advertising for the products, store capacity, competitors, and customers independence and happiness. Home

Depot is the biggest home improvement retailer globally (Soni, para.1, 2015). They sell building materials, lawn, and garden products. Their goal is to provide novel products for their consumers. However, kitchen and garden products were the best sellers in the year of 2014, representing 27 percent of the revenue (Soni, para.1, 2015). The Home Depot also provides installation services to its customers. In house-consulting and installation services are also available for customers (Soni, para.5, 2015). The company has two main targets self-competent customer and professional customers (Soni, para.5, 2015). Self-competent customers are those skillful in home improvement. However, Home Depot employers and service providers are available for the first timers as well. Secondly, “Professional customers include contractors, builders, traders, interior designers, and renovators, among others” (Soni, para.5, 2015). Home Depot has worked with plenty of companies over the years. Home Depot seems to be on good terms with the companies it forms partnerships with, as seen in Driven by quality work: Foundation Contractors Inc. provides concrete construction to big-name clients--such as Home Depot--and stresses its partnerships with customers and vendors by Chris Petersen. Home Depot formed diversity partnerships with the National Society of Hispanic MBAs and the National Urban League. The National Society of Hispanic MBAs is a non-profit organization that supports the Hispanic community. The National Urban League is a civil rights organization that defends African Americans and opposes racial discrimination. Home Depot has a strong belief in social responsibility. This is because Home Depot is focusing its efforts on helping individuals, motivated by the idea that treating employees well is an important responsibility. Home Depot demonstrated its social responsibility by creating programs to take care of its employees. These programs create growth opportunities for its employees. Not only that, but there are also discounted prices for Home Depot staff to purchase home improvement items from the company. One thing that can be guaranteed though, is that the intentions of Home Depot are pure. Home Depot has worked vigorously and sacrificed so that others could have better ways of living, as well as hope and peace. Paragraphs should be separated for each section / bullet point for Part 1 A & B.
Citations are not in APA format.
Did not discuss the revenue for past 3 years