USA Today will have to move from the past into the future to maintain a competitive advantage. Although the newspaper was fresh and innovative at its conception, it has grown stale. The past color scheme of news (blue), Sports (red), Life (purple) and money (green) is no longer eye catching. The format needs to be modern with more photos and graphs with the ability to sear for more in-depth information linked to each article.
Several of its competitors, Wall Street Journal and New York Times, charge for its mobile apps and viewing. However, USA Today could move to a free digital version of its news and push for increased paid advertisement to help gain market share. In addition, it needs to create a market niche in regards to its VaMP Video. This will allow them to capture the young male who is affluent and socially driven. In addition, they need to push the HoopsHype site. “This active site has demonstrated a steady growth in 2012 with a 30% increase, but needs marketing to increase viewers and advertisement revenue (USA Today, 2013). In addition, it needs to consolidate its services. Due to the increase in technology and on the go population, television will face the same obstacles as print media. Individuals no longer want to wait until a certain hour to watch the news. Therefore, by eliminating this feature now and cutting their financial loses early, they could refocus their vision to a digital format.
The move to horizontal formatting for tables needs to be expanded to include all areas of USA Today. As more individual move from the desktop computer to tablets that are lighter and easy to view the stronger the demand for horizontal formatting.
USA can gain a competitive advantage if they move into the n...
... middle of paper ...
...ed from http://usatoday30.usatoday.com/marketing/media_kit/pressroom/2013/releases/091013_the_q_nfl_release.html
Usa today sports re-launches hoopshype. (2013, October 10). Retrieved from http://usatoday30.usatoday.com/marketing/media_kit/pressroom/2013/releases/101013_hoopsHypeRelaunch.html
Usa today unveils dramatic redesign on all platformsoopshype. (2013, October 10). Retrieved from http://usatoday30.usatoday.com/marketing/media_kit/pressroom/2013/releases/101013_hoopsHypeRelaunch.html
Schwatrz, M. )2012).Kramer embarks on reshaping “USA Today”.BtoB,97(10),10.
Moses,L.(2013).USA Today expands Super Bowl AdMeter,54(20),17.
Gosling, E.(2012).Wolff Loins Creates new USA Today branding. Design Week(online edition),9.
Seymour, C. (2012). USA Today.Ecoutent,35(10),6-10.
Bercovici, J.(2011). How USA Today slips $82 million a year onto your hotel bill.Forbes.com,26.
world gets more jammed up, we need margins… where you can try out odd ideas that you might
Amos, Silas. "Champions of Designs: MTV." Editorial. Marketing 30 May 2012: 20. Ebscohost.com. Marketingmagazine.co.uk. Web. 22 Feb. 2014.
Have you ever looked through a magazine and found it to be really interesting? That is because you are part of its target audience. You are part of a group of people that the magazine is trying to appeal to. There is a reason Sports Illustrated is more of a man’s magazine and Family Circle is more of a woman’s magazine. The people that run that magazine put certain things in those magazines to attract their audience. More commonly, men are interested in sports and anything to do with sports. In Sports Illustrated, the reader would find sports, and that is it. The reader would not find an article titled “How working women balance their careers and home lives.” An article such as that would be found in a magazine like Family Circle, as it is targeted more towards women who have a family. For the purpose of this audience visual analysis, I will be discussing the October 8th, 2012 issue of People magazine. Looking at this issue and reading through the magazine, it is evident that the publishers do have a target audience in mind. This visual analysis will discuss who its target audience is and how the reader can tell. Also, the essay will discuss how the magazine makes the advertisements relevant to its audience.
SWOT analysis is a necessary tool for business that allows corporations to analyze where their strengths, weaknesses, opportunities and threats lie. The SWOT tool contains paramount information about the industry and helps the executives of the business make decisions that are necessary for the business’s survival and success.
The collaboration between Brodovitch and Harper’s Bazaar turned out to revolutionize both fashion and magazine design. Brodovitch intensively used white space and double page spread. “Models in Parisian gowns and American sports clothes “floated” on the page, surrounded by white backgrounds, while headlines and type took on an ethereal presence” (AIGA). Such techniques fostered a sense of a fashionable life. Thus, by establishing the unique technique in the magazine layout for Harper’s Bazaar, Brodovitch has become an inspiration for not only his students, graphic designer...
USA Today has been a widely successful company. When newspapers were the only form of read news, USA Today cornered the market in the national newspaper arena. As the digital age came about, it was time for change. New companies were emerging as leaders in the online news arena, and even established companies were moving towards online news. USA Today had to move in a different direction. They had to deal with staying ahead, or even with the competition.
Nike is one of the most influential businesses in the world today. According to Forbes.com, Nike is the twenty-fourth most valuable brands in the world and it carries over in the way they advertise. The popular swoosh sells itself, but the media plays a valuable role in how they get their message to the public. When analyzing a few print advertisements, we see how the messages are communicated and how the media interprets what the advertisement means.
Journal of Public Policy and Marketing 18 (1999): 270. Communication & Mass Media Complete. EBSCO. DePaul Library. 7 Mar. 2008.
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
In order to understand new media, one must first have a solid background of the old media. The old media traces its origins back to the “elite or partisan press [that] dominated American journalism in the early days of the republic” (Davis 29). With the advent of the penny press around 1833, the press changed its basic purpose and function from obtaining voters for its affiliated political party to making profit (Davis 29). With more available papers, individual companies competed with each other with “muckraking journalism”—investigative journalism exposing corruption—and “yellow journalism”—sensationalist journalism that completely disregarded the facts (Davis 30). The press continued to evolve its journalistic approaches and next shifted to “lapdog journalism,” r...
“How Advertising Has Changed Over The Years.” Locker Gnome, Bradley Bradwell. 6 January 2008. Web. 4 October 2009.
The revolution between traditional media platform to online and mobile media sources have change greatly throughout the past decades. With the time it takes for news to present its’ information quickly, online media provides the ability to access information and news ahead of traditional media. Especially with technology, receiving information can just be an arm’s length away by your smart phones or other electronic devices. Especially with Information Technology growing at a constant rate, consumers therefore are transitioning from traditional types of media such as newspapers,
It’s a question that keeps floating around in the public sphere: is print advertising and newspapers dead? The world is becoming more and more fast-paced and although, our want and need for the up-to-date news and breaking stories has not changed, the way in which we consume it has. This background report investigates and explains the downfall of the newspaper and the technological shift to online news. It will also discuss differing opinions of this relevant topic of the future of journalism from a range of reliable primary sources and investigative data.
Although the future of newspapers and print media is very gloomy right now I think that once the newspapers that were revered and respected in their heyday develop a model that can incorporate and transition traditional news along with current web and online media at a reasonable rate and with the high quality that we have been known to expect I think that newspapers will make a surprising comeback and will be once again at the head to the public sphere and will be viable and thriving online entities.