Cookie Girl began in the cottage industry and has continued to grow. Increasing demand and hard work from the owner has led the business to seek expansion so as to meet the needs of the business to business market.
Part of company’s competitive edge is that they offer great tasting premium homemade cookie in a wide range of flavors that are all preservative free. Through time, it is expected that Cookie Girl’s market share will increase making it easier to penetrate larger retail markets. Cookie Girl plans to remain ‘homemade’, offering up their treats to Winnipeg area and surrounding suburbs. The overall marketing goals for the business is to develop awareness of the Cookie Girl brand, build credibility of its cookie products and provide quality and consistent customer service.
Product & Service
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All ingredients are currently supplied by Costco.
The premium homemade cookies are made daily and are currently produced in over eight flavours for consumers to indulge in:
Cookie Girl will offer cookies individually, pack of four, pack of a dozen and an eight sampler pack containing each flavor offered by the company. Part of the appeal around these cookies will be their packaging, whether it be for individual sale, box sale, or intended as a gift. Cookies sold individually will be packaged in a clear square plastic bag made from recycled material, the bag will have the Cookie Girl label and logo on it along with contact information. The cookies in a dozen will be sold in a small white 10”x10” cardboard box with the
Oreo Cookie and Six Flags Commercials - Nostalgia for Sale Many television commercials choose to feature a contrast between youth and maturity as their subject. An “Oreo Cookie” commercial, for example, features a little girl who is about four years old mimicking her grandfather’s actions in eating a cookie. Another commercial advertises the popular theme park, Six Flags Great Adventure. This commercial, entitled “The Six Flags Dancing Man,” features an elderly man dancing like an enthusiastic child.
Claire’s Chocolates does not advertise, relying on word of mouth. Their promotional methods, therefore, are based on quality customer service, building customer relationships, high quality products and service delivery (Gronroos, 1994, 4). This creates the experience that makes customers want to talk about their product and this, therefore, creates new customers.
Madelyn McQueen - Twin Falls Idaho Have you ever wondered how the delicious, classic treat came to be? Well, any event you can think of after the date of 1938, the cookie was bound to be there. Several stories about how the country’s favorite baked good came to be, have been spread and believed by thousands. For example, Ruth Wakefield unexpectedly ran out of nuts for a regular ice-cream cookie recipe and, in desperation, replaced them with chunks chopped out of a bar of Nestle bittersweet chocolate. Another story is said that the vibrations from an industrial mixer caused chocolate stored on a shelf in the Toll House kitchen to fall into a bowl of cookie dough as it was being mixed. Sadly, all of these stories are false, says Carolyn Wyman in her recently published “Great American Chocolate Chip Cookie Book.” In her book, Wyman offers a more believable version of how the cookie came to be. Wyman argues, that Ruth Wakefield, who had a degree in household arts and a reputation for perfectionism, would not have allowed her restaurant, which was famed for its desserts, to run out of such
Becel needs to adjust their promotional efforts to address both a heart healthy and great tasting product, while expanding their target market to the twenty-five and above demographic. Becel’s current customers are largely empty nester households where the customers tend to be affluent with high incomes and over sixty-five years of age. By adjusting their promotional efforts to address both a heart healthy and great tasting product, Becel will be able to meet the needs of the twenty-five and above demographic. Becel’s strengths include a strong reputation as a leader in heart health and nutrition education, being the premium priced margarine, and the highest consumer loyalty of any margarine category. Among some of the weaknesses of Becel are lack of a strong presence in Western Canada, not positioned as great tasting, and a low advertising awareness. Opportunities include the consideration of health and taste when selecting margarine, selling in bulk quantity to large family households, and increased awareness of health issues. Canola Harvest positioning their margarine as the healthiest and best tasting and offering it at a lower price, competitors gaining market share at a faster rate than Becel, and regulations on the margarine category are among the threats facing Becel.
Even though the product is a low-end product ranging between two and four dollars, Little Debbie Oatmeal Creme Pies bring much enjoyment to the consumer. This advertisement was created to encourage parents to buy the same delightful snack for their children that they grew up on. The message that the producers wanted to imply in the advertisement was clear and engaging. This advertisement was a fun and bright way of gaining parent’s interest on the
The small Vermont community was considered very important to Ben and Jerry and therefore they made sure that the residents of the area benefited as well as they did in their business venture. As an example, they celebrated the company's first anniversary by giving away free ice cream cones to the public. In 1980, Ben and Jerry decided to expand the business and move into an old mill where they packaged their ice cream into pints and distributed them to "Mom & Pop" stores. The company operation continued to grow in 1981 when they opened the first Ben and Jerry's Scoop Shop franchise. (1)
The purpose of this thesis statement is to analyze the case study i.e. ‘Pillsbury Cookie Challenge’ and recommended marketing strategies essential for improving its performance.
Opening the refrigerator door, I locate two ingredients: eggs and butter. Grabbing the ingredients, I place them on the island sitting vertically in the middle of my rectangular kitchen. I then walk around the island to a cabinet to find baking powder and vanilla extract. Scanning and searching through all the spices and other items, I see the desired components. Finally, I walk across the kitchen to a cabinet standing high on my tippy toes because the protruding countertop makes the cabinet hard to reach. In this cabinet, I find the flour and sugar. I examine all of the goods on the island. The ingredients needed for a sugar cookie recipe, I have made countless times for the last five years.
	Cookies, so it seems..are a tasty way to snack. But in the text ahead you will read
The delicious smell of chocolate chip cookies is known to everyone across the nation. Americans thrive on deserts and chocolate chip cookies happen to be one of the many favorites. As there are many different types of deserts, there are also many different brands of chocolate chip cookies. Most Americans have their own preferences about which chocolate chip cookie they consider the best. I made it my goal to go out an find the best chocolate chip cookie by surveying people and testing three popular brands of cookies for flavor, chewiness, and appearance.
batter. Well she was in a hurry, she had beds to make and drapes to clean so,
In the light of the recent posture of many individuals on what they eat, we have taken the time to make us what balances your meal. We discovered that beyond the conventional food, you can enjoy your sumptuous ice cream as a unique dessert. This has made us work on our product to match your tastes and preference. Each flavor is an expression of our expertise and precision in ruling the market. We have the end consumer in mind in everything we do. We are proud that state that we have made huge investments to keep you enjoying rave moments with each taste of our Ice Cream. The name that would be etched in gold based on our drive is
Our second advertising strategy would be to organize salad and beverages booth at food festivals held in various malls. We also look forward to viral marketing i.e. inviting food bloggers whose views and opinions is followed by their die heart fans. Eat Wise will also give away coupons worth 2 K.D. on an order of 10 K.D. and above. Our marketing strategy also includes mini treat boxes for kids with a mini shake or cup of frozen yogurt of their choice. 2.0 Description of The
This report outlines and analyses the consumer decision process encountered when purchasing biscuits in relation to primary market research completed targeting one particular demographic of the possible market. The purpose of market research is to ensure that a businesses focus is on producing a product that meets the needs and wants of consumers, therefore it is essential to identify a potential target market and create a product that is able to be successful at all stages of the consumer decision cycle (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146). The report will explore the effects within the biscuit industry of various external factors influencing their products. Political and legal regulations, socio-cultural trends, economic shifts and the natural environment all impact a consumer’s decision making process and in turn the necessary actions of the businesses. Additionally, there are various demographic, geographic, behavioural and psychographic traits and trends of the target market that are inextricably linked to the circumstances within a marketplace and are analysed (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146).
Nutritional issues - Consumer demand for reduced-fat, sugar-free, and nutritionally-fortified foods is not a fad, with 54% of consumers ranking nutrition as the primary factor that influences their food purchases (BakeryOnline.com, 2003). As attention to these attributes is expected to continue, building healthful elements into bakery products is a lucrative market. Offering tasty, nutritionally worthy cakes in CC's product line will attract health-conscious customers, which brings recipe adjustments into the realm of food science (BakeryOnline.com, 2004). Strategic objective: CC must incorporate ongoing nutritional research and development data gathering into its strategic plan.