Tesco's Image Of Simply Food Consumers

Simply Food use their brand image to capitalize on holiday celebrations such as Christmas and New Years. Authoritative performance plays a key role in their increased sales during these periods; people across the United Kingdom await a traditional Christmas meal in their homes (Data Monitor, 2010). These consumers are lured by the Simply Food elegant image and therefore psychologically they link the Simply Food meal to the festivity of the season. Tesco have discounted many products and extended their finest range in the run up to the 2010 Christmas period. As a consumer this gives a reason to sacrifice the ideal worthy product for a less superior one. From a personal perspective, it makes me more in inclined to consider shopping for my meal

More and more people are using e-commerce to purchase goods online, as it saves time and often there are web deals that save money also. Tesco success in selling their groceries and meals online, has allowed them to reach new customers, reduce cost of infrastructure, and increase sales margins. On the contrary Simply Food has failed to open an online store for their customers, the only benefit of their website is to see what deals they have running in store. I frequently use the Internet as a means of shopping, along with many individuals who nowadays may not have the time to physically go to the store. It is therefore a huge weakness that Simply Food does not offer this facility and many of its current customers may be forced to shop at another supermarket instead. Although there are many high-end brands that do not sell their products online, for example, Dolce and Gabbana (http://store.dolcegabbana.com), it is essential in the highly competitive supermarket industry to branch out in order to capture all possible consumers. Both businesses operate differently and have their own loyal customers, however in terms of goals and direction it looks like Tesco clearly have the dominant factors associated with being

My overall impression is that the theory assists us gain insight into that which we may observe for ourselves. There are ethical issues, marketing strategies and product tactics on display in all the stores observed. The stores themselves are an expression of post-modernism, with its emphasis on marketing, appearance and consumerism. Finally, the strategy of comparison deployed in this essay has proved to be valuable in making marketing features