Consequences of having a celebrity role model for people

Who do you see mostly in your daily life? The first thing that usually comes to our minds is our families or friends, but in fact we mostly see the faces of celebrities on the screen as many of us watch TV for hours.Because of that,mostly the media benefits from celebrities to reach their goals.Companies try to have an impact on people’s buying process through celebrities. In fact there is an advertisement way which is called celebrity advertising. It literally means using a famous person's image to sell products or services by focusing on the person's popularity to promote the products or services. Why do companies use celebrities? Celebrities have the ability to transfer their personal qualities onto a product.People who saw the advertisements of the product subconsciously believe that buying that product would make them more popular,more handsome or beautiful or more celebrity-like,than they really are. Because the implication is that the famous person uses the product or service that he or she endorses;such as an athlete with big muscles might be contracted to promote a certain brand of a protein powder giving the impression that his big muscles results from using protein powder.However,the person might not even use the product or service he endorses;in which case,he uses his features for the promotion of the product.Therefore, celebrity role models which are used for the companies goals have both positive and negative consequences on the people.

To begin with, the impacts of celebrities are mostly negative. Since we live in a technological era, people follow up their celebrities’ daily life.People who follow celebrities’ through social media can know nearly everything about their daily lifes like a stalker.They...

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...s a role model by the companies brings some pros and cos to people attracted by having a celebrity role model in many ways. Although the positive effects of celebrities exist, their negative effects are undeniable. The celebrities are transforming the way teenegers think and behaviour, therefore, they effect the teenegers’ future personalities.According to a 2006 analysis, aproximately70% of the interviewed teens said they have celebrities as their role models. Celebrities have lots of followers, that is why it is important for them to use their voices more consciously. Being a celebrity role model, requires responsibility and awareness of fame. The youth needs to recognize that they can overcome impediments without using drugs. Also teenegers should accept and love themselves as they really are because being more celebrity-like is not a real solution for real life.