Comparison Of Marshalls And Burlington

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Shopping for clothing is a particularly personal decision and is sometimes not a simply chore. As a shopper myself it can sometimes become a frustrating and wearisome. Attractive sales and bargains are motivating factor for consumers and can turn a simply chore into a day at the spa. The sign 50 to 75 percent off is like music to a customer’s ears. It is the ultimate to encourage consumers to shop. In truth low prices and quality merchandise prompts consumers to spend more money. Everyone loves a great buy. In essences these businesses focused on the importance of the communities by given consumers the option to of purchasing quality items at a cheaper price.
Background
Marshalls and Burlington
Marshalls is a chain of American off -price department …show more content…

Burlington started as a wholesaler of ladies’ coats and junior suits; the first outlet store was opened in Burlington, New Jersey. Burlington is a national off-price apparel that primarily has an extensive selection of men’s, women’s, children, baby, and youth fashion along with household furniture in over 44 states and operates on owns 500 stores nationwide. By selling discounted brand name shoes, clothing, and furniture Burlington brings in a revenue of 4.5 billion dollars a year. Burlington mission is to offer great value to customers by featuring high-quality, primarily branded apparel, home and baby products at “Every …show more content…

When you enter this small department store they have bright lighten and fashionable outfits throughout the store. Burlington has two floors; an escalator is available for shopper’s access. There are several pictures hanging on the wall in Burlington. The problem I observed at Marshalls is the store is constantly messy. Clothes are never on the correct rack and clothing is always on the floor. Sale associates are nowhere to be found and you have to literally search around to find things. I often find myself spending a lot of time trying to looking through clothing and end up walking out empty handed. Majority of the time, I walk out of Marshalls disappointed. The clothing racks are overloaded therefore, if you removed one item everything else falls to the floor. On the other hand, shopping at Burlington makes life a little easier. Everything is laid out where customers can find

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