Compare and contrast these theories: SMCR, Inoculation Theory, The Boomerang effect, and Rank’s Model of Persuasion. Identify the strengths and ...

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Research studies suggest theories such as the SMCR model, Ranks theory and inoculation theory are effective models of persuasion. In addition, they determined the boomerang effect to be a unique theory of persuasion in which the communication efforts result in goal opposites (Woodard et al., 2013, p. 144). In comparison, the communication outcomes of the SMCR and Ranks theories goal oriented. The SMCR model consists of four uncomplicated key components: a source, message, channel and receiver (Larson, C., 2013, p. 22). Similarly, the Ranks model is a straightforward persuasion process identifying four plans of attack and six correlated methods used by persuaders to implement persuasion goals into strategies using specific methods (Larson, C., 2013, p. 29). The strength of the Ranks model is the development of a more demanding and interpretive receiver (Larson, C., 2013, p. 29). In a like manner, the SMCR process focuses on this area to assist the receiver in identifying the persuader’s motives (Larson, C., 2013, p. 23). Both the SMCR and the Ranks models identify external processing strategy weakness in the elaboration likelihood model (ELM) (Larson, C., 2013, pp. 25 & 29). For example, the theories suggest messages are not fully examined and become impacted in the hidden and intuitive area of the receiver’s brain (Larson, C., 2013, p. 25).
In contrast, the strength of the inoculation construct is to strengthen actual attitudes by advocating opposition to belief contradiction (Woodard et al., 2013, p. 64). For instance, by intensifying current attitudes of receivers it diminishes receptiveness to future persuasive attempts (Woodard et al., 2013, p. 64). This is done through an act of acknowledgment by the persuader pr...

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... C., 2013, p. 35). When utilizing the Rank’s model the persuader employs strategies of “repetition, association and composition” emphasizing their strong traits or the weak competition (Larson C. 2013, p. 29). In addition, the theory uses strategies of “omission, diversion, and confusion” to minimize their weak areas or the competitor’s strengths (Larson, C., 2013, p. 29). There are differences in the two models. Studies identified the strength of the SMCR model as the conjecture of self-examination resulting in a better understanding of intent, influence and preconceptions such as the individual baggage individuals bring to the persuasion process (Larson, C., 2013, p. 25). On the other hand, the Ranks persuasion Ranks model focuses on meeting persuasive goals by employing strategies designed specifically to achieve specific outcomes (Larson, C., 2013, p. 30).

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