The Pick n Pay Group is one of South Africa’s largest and most successful retailers. In 1967, Raymond Ackerman, the founder of Pick n Pay, purchased four small stores where he launched Pick n Pay as South Africa’s first Pick n Pay. Available from Fast Moving (2014) food discounter. The following year the retail outlet was listed on the Johannesburg Securities Exchange as Pick n Pay Stores Limited. From continuous operations, the Pick n Pay Group generated phenomenal annual turnovers and has also increased employment rates by a high percentage. By February 2012, the Pick n Pay Group consisted of 941 stores, owned and franchised, across southern Africa. The franchise operation of the company has helped create a numerous amount of individual entrepreneurs. There are many factors that affect and influence marketing decisions. “It can be said that the economy is the heartbeat of a country as it affects every consumer and business” (Cant and van Heerden, 2013: 42). Inflation, interest rates, unemployment, consumer income , exchange rates , monetary policy etc , all play major roles in our economy. “The structural changes in the income of the various consumer groups are of great importance to businesses, since they give rise to changed spending patterns with regard to products and services such as food, clothing, housing and insurance” (Cant and van Heerden, 2013: 43). Pick n Pay offers products of good quality which is of your affordability with a various choice within consumers reach. For basic products that fit your budget, Pick n Pay has created their No Name brand which offers a wide range of products at the lowest of prices, in other words you are getting good quality for less. “As a result of the worldwide recession of 200... ... middle of paper ... ... of fishery and aquaculture activities on marine ecosystems. As a retailer and a significant role player in the seafood industry they help to drive positive change in fisheries by supporting and promoting sustainable seafood choices from legal and responsibly managed sources. References Cant,MC and van Heerden,CH.2013.Marketing Management: A South African Perspective. Cape Town, Juta and Co. Fletcher. October 2008. Fast Moving- The Retail Exchange. Fastmoving.co.za. https://www.fastmoving.co.za/retailers/pick-n-pay. Date Accessed: 17 March 2014. Moorad,Z. 04 June 2013, 07:24. Pick n Pay not optimistic on sales outlook. Bdlive.co.za. https://www.bdlive.co.za/business/retail/2013/06/04/pick-n-pay-not-optimistic-on-sales-outlook.Date Accessed: 17 March 2014. Varsity College. Independent Institute of Education. BMNG5111 module guide,pg 69-70.
Wal-Mart was conceived and founded by Sam Walton in 1962, at Rogers, Arkansas. Sam Walton started with just a few small variety stores, funded with borrowed money. His goal was to provide affordable products to the public to make life easier. After his success with the first few stores, Sam Walton borrowed more money to build more stores, creating the Wal-Mart empire as we see it today. The retail giant proves its stoic presence in our lives with its $401 billion sales for fiscal year 2009.
Kotler and Keller (2014) develop on what product represents in the marketing mix, as the idea centers around its design, quality and packaging. Continuing with the Four P model, price should be considered when marketing a product. The price component asks one to determine the list price, discounts, allowances, and payment period of a product (Kotler & Keller, 2014). Finally, Kotler and Keller (2014) list promotion and place as the final two variables associated with the older Four Ps. Promotion deals with how a product is advertised and what type of sales force will be utilized, while place is associated with the channels and locations for which your product will be featured (Kotler & Keller,
which 13 people accepted to work for 20 dollars per day, receive a t-shirt and business cards, and
Wal-Mart initially began its operations in 1945, when Sam Walton leased a ‘Ben Franklin’ franchise variety store in Newport, Arkansas. After relocating to Rogers, Arkansas in the early 1950s, Sam Walton’s ‘Ben Franklin’ became ‘Walton’s 5 & 10’. By 1962, Walton found himself the chain owner of 11 different Walton’s stores across Arkansas. He then decided to rename the chain ‘Wal-Mart’, after himself. On October 31, 1969, after further expansion across the state, the chain was incorporated as Wal-Mart Stores, Inc. Three years later, Wal-Mart was approved and listed on the New York Stock Exchange (NYSE).
Marketing is the process of searching for options for accumulating profits by identifying the demands of the people and satisfying their needs with appropriate products. In today’s globalized business world, marketing can play a vital role in establishing trade blocks all over the globe with competitive and cutting edge market, research, policies, strategies and activities.
Deciding which pay form to use when compensating employees is extremely important to a company. Many things are taken into consideration: labor costs, the correlation between performance and pay, customer service, and the ability to attract and retain employees which is extremely important to FastCat’s need for innovation. We believe a single pay structure coincides with our single based plan for the organization. We want to keep things simple and understandable to all areas of the organization. This strategy will allow employees to understand how their performance and the performance of others relate to the success of the company through specific measures. It is also important that the strategies align with the objectives of FastCat. We beli...
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Marks & Spencer is one of the UK's foremost retailers of clothing, foods, homeware and financial services, boasting a weekly customer base of 10 million in over 300 UK stores. Marks & Spencer operate in 30 countries worldwide, and has a group turnover in excess of £8 billion. It has specific values, missions and visions. It’s main vision is ‘to be the standard against which all others are measured’, it’s main mission is ‘to make aspirational quality accessible to all’, and it’s main values are quality, service, innovation and trust. (www.marksandspencer.co.uk).
Although Susan’s plan to “just do what her competitors are doing” (Nelson Education, 2013) may have not been the best approach to follow, it is in The Fit Stop’s best interest to match their compensation policy to those business’s similar to them. There is no need for The Fit Stop to lead with the best compensation options around, but lagging with the compensation could repel employees and could push them towards working for a competitor.
Recklies, D (2001) ‘The value chain’, Recklies Management Project GmbH, http://www.fao.org/fileadmin/user_upload/fisheries/docs/ValueChain.pdf accessed 12 Jan 2014
Payless ShoeSource was founded in Topeka, Kansas in 1956 by two brothers, Shaol and Louis Pozez; which was first owned by Collective Brands Inc. Payless ShoeSource has a global network of stores that all operate under ‘Collective Brands Inc.’ as franchisees. Today, Payless helps millions of consumers through its strong network of global stores in all of the United States, Puerto Rico, Central America, the U.S Virgin Islands, Saipan, and Guam. The corporation has also begun to put its efforts towards the Eastern Hemisphere through franchising. There ...
P&G’s purpose is to provide branded products and services of superior quality and value that improve the lives of the world’s consumers. P&G values their employees through leadership, ownership, integrity, passion for winning, and trust. P&G entices and recruits best people in the world, builds their organization by promoting and rewarding from within, and believes that their employees will always be the most important asset. P&G has many principles such as (1) showing respect to all individuals, (2) valuing differences, (3) inspiring and enabling employees to achieve high expectations, standards, and challenging goals, (4) valuing personal mastery, (5) believing that all individuals can and want to contribute to their fullest potential, (6)
The company listed on the JSE (Ltd) that I have decided to focus on is Pick n Pay. I have chosen this company as, since the first store was established in 1967, 941 stores have been opened countrywide in South Africa (FastMoving, 2012), which leads me to believe that this specific franchise has a very good sense of business sustainability.
He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people, which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affects the products in two ways. Firstly, by basic demand, which builds consumer desires for old products of the company and secondly, refers to a new brand of the company.
This project is about the sustainability of Pick n Pay and how they help the community to be sustainable. In this project Corporate Social responsibility will be discussed and analyzed. This project discusses how CSR helps the community and why CSR is needed, but also why CSR is good and why it isn’t for some businesses.