Colgate Palmolive Case Study

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Colgate-Palmolive has a massive distribution range as soap and toothpaste are needed everywhere. Almost all Super Markets, Discount chains and Pharmacies such as Walmart, Target, and Walgreens, carry Colgate-Palmolive products (Assignment Point, 2013). There is little restriction on who can carry their product as people need soap and toothpaste and will purchase it regardless of which store sells it. Colgate-Palmolive promotes their brands in a variety of ways using the internet (social media and company website), weekly coupons, magazines, television advertisements, and donations to earn a positive reputation (Assignment Point, 2013).
To recognize its external environmental sector, Colgate-Palmolive sells its products to more than 70% (200) …show more content…

There is a “Colgate-Palmolive Company” YouTube channel, where they advertise their product with different strategies. To mention a few, they have a program targeted at kids called “Bright Smiles, Bright Futures” and also one for sustainability where they raised the awareness of less wasting of water while brushing (YouTube.com). This “Bright Smiles, Bright Futures” program reaches millions of children around the world (Morgan, 2015). It has been said that Colgate has added the greatest number of shoppers worldwide (Morgan, 2015)

SWOT ANALYSIS
Strengths
• Publicly traded company with various shareholders and branch managers.
• Multiple brands that are dominating the marketplace.
• Brand recognition: Colgate is one of the most recognised toothpaste brands in the world.
• They have a global market, selling products in over 200 countries.
• Are one of the most ethical companies in 2014 and 2015.
• Large capital makes advancement possible.
• Product assistance availability through customer support on their website and through telecommunication. Weaknesses
• High cost for product marketing due to large array of brands.
• Increased labour demand due to occupancy within over 75

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