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Csr activities of unilever
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Introduction
The company that we will discussed in this paper is Unilever Indonesia.Unilever Indonesia was founded on 1933. It has grown to become one of the leading companies for personal care products and foods and ice cream in Indonesia. The series covers the products of Unilever Indonesia famous brands in the world such as Pepsodent, Lux, Lifebouy, Dove, Sunsilk, Clear, Rexona, Vaseline, Rinso, Molto, Sunlight, Walls, Blue Band, Royco, Bango, and others.
Management Education and Leadership
As Alvesson (2013) stated, “What the university offers is often perhaps not guaranteed improved intellectual skills or knowledge but rather credentials: a diploma that signals employability and basic work discipline, but that often has uncertain information value.”
Unilever Indonesia has ‘Unilever Future Leaders Program’ which prepares fresh graduates to achieve managerial quality by 3 years. This program is designed to make future leaders become a manager to study with world-class experts. Future leaders will be hired to function and develop their ledaership skills by working on live projects that offers all the experience to be ready for the role manajement.
There are two imporatant things in doing recruitment and development of superior taltent. First, it should be realized that everyone wants to be part of something important. Second, to understand that the key to finding and hiring people who can love their job. Unilever also has a systm of performance review cycle, which is an assessment of recruited people
Strong organizational performance comes from the ability of the people in it. It is very important for companies to choose the best ones, and leverage these capabilities. Further delegate and develop the next generation of ...
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... via Unilever Green and Clean).
Conclusion
Though various CSR program that was conducted by Unilever Indonesia showed that the company was attentive and concerned with the health and hygiene of Indonesian society. Evidenced by the success of the program JGC (Jakarta Green and Clean) has been made since 2008 until now, the program has helped communities in managing a healthy and clean environment, as well as waste reduction where the trash is a problem that never ends. However Unilever is able to create programs that can mitigate them. Not only to combat junk, the program ties between citizen and increase incomes. It is expected that the program can continue even better in the future.
Works Cited
Philip Kotler and Nancy Lee (2005) Corporate Social Responsibility - Doing the Most Good for Your Company and Your Cause. New Jersey: John Wiley and Sons, Inc.
Windsor, D. (2001). The future of corporate social responsibility. International Journal of Organizational Analysis, 9 (3): 225-256.
Corporate Social Responsibility is the obligation from corporations to utilize their resources to aid and benefit the larger society. The four components of CSR are economic, legal, ethical, and philanthropic. Social Responsibility is a fundamental force in the wealth creation process. If correctly demonstrated, CSR should heighten competitiveness and boost the value of wealth creation to society. A company's CSR Initiatives directly represent who the company is and what it believes it. The m...
An organization’s Corporate Social Responsibility (CSR) drives them to look out for the different interests of society. Most business corporations undertake responsibility for the impact of their organizational pursuits and various activities on their customers, employees, shareholders, communities and the environment. With the high volume of general competition between different companies and organizations in varied fields, CSR has become a morally imperative commitment, more than one enforced by the law. Most organizations in the modern world willingly try to improve the general well-being of not only their employees, but also their families and the society as a whole.
Although Unilever’s Path to Growth strategy involves all components of the general environment, two segments that are especially relevant are the global and sociocultural segments. A major strength of the company’s global environment is its geographic diversification of its major product markets. In 2003, Unilever had sales and marketing efforts in 88 different countries. The key is that it gave decision-making power to its managers in different countries so that they could tailor their products to the market’s specific preferences and consumers’ local tastes. Thus, it was the cross-country preferences of consumers that determined what products Unilever would carry. The global segment provides an enormous opportunity for Unilever. The case states that emerging country markets show the greatest potential for sales growth. Major competitors such as Procter & Gamble and Kraft Foods had sales in roughly 140 to 150 different countries in 2003, and Nestle, Unilever’s main rival, had market penetration in almost every country in the world. If Unilever is able to expand its operations into 50 or more new countries and concentrate its advertising campaign on consumer preferences, it could significantly increase its market share in the global economy.
The corporate social responsibility is a commitment by a business to contribute to economic development while improving the quality of life for employees and their families’ as-well as contributing to the society. Walmart is a well-known company that offers customers the items they want and need at a low cost, with nearly 4,000 stores in the United States. According to the Fortune 500, Walmart was ranked number 1 in 2015. Just like any other superstore Walmart needs to continue the use of social responsibility by recreating a relationship between business and the community especially if they want to dominate the competition in 2016. The use of sustainability, strategic philanthropy, causing market, shared values, stakeholders and global perspective will help readers understand the purpose of social responsibilities in the corporate world.
Unilever is the world third largest consumer goods company which produces a wide range of foods, home care and personal care products. Behind the sustained development over 8...
Gillette has a solid base line of products that consumers have a need for, which is a key strength. Gillette can continue investigating consumer trends and evaluating needs in order to stay innovative and keep a market edge. On the other hand, possible weakness that Gillette can show is the fact that their razor are more expensive than their competition, so some consumers may jump to competition to save money. Gillette can combat this reminding their consumers the value add that they have and showing customers add on’s that will make their base product more useful. In the past, Gillette has had failures due to not researching the countries they are trying to penetrate. Gillette has major opportunity international markets as these countries become more developed, G...
Unilever is a multinational company which ranks third globally in fast moving consumer goods. They have an excellent value chain which is one of the factors that has resulted in them to be among top consumer goods company globally. Their merger and acquisitions have led them to expand their company in different sectors of the consumer goods. They have 400 brands and sell their products across 190 countries. They have to work on some areas of the value chain to work even better than how they are working now. Also, there are many opportunities that will help Unilever to overcome their shortcomings and make them a successful Consumer goods
This is our road to sustainable, profitable growth, creating long-term value for our shareholders, our people, and our business partners”. Over 100 Years Link With India. In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". With it, began an era of marketing branded Fast Moving Consumer Goods (FMCG). Soon after followed Lifebuoy in 1895 and other famous brands like Pears, Lux and Vim.
The arguments for and against corporate social responsibility have captured two points of view. Those who believe that organizations should not be concerned about social responsibility base many of their arguments on the costs involved and whether organizations should shoulder those costs on behalf of society. And those who are in favor feel that organizations benefit from society and, therefore, have an obligation to improve it. Although there is no universal agreement, surveys and other reports express that many organizations are, becoming increasingly active in addressing social
CSR is one of most important parts of every company. Acting as socially responsible is must for winning the race of competition. In this report, in the 1st part I tried to show a brief about CSR, its history and how people respond towards CSR. Then I have chosen Unilever, a famous FMCG company for the analysis. Then I tried to find out the CSR activities of Unilever all over the world, its corporate strategy and the contribution of CSR activities to corporate strategy. In the last part a SWOT analysis and some recommendations are given for more clarifications. I hope that this report will be able to give a clear view about CSR and its contribution to corporate strategy.
Globalization is the dominant force by which the world has become interconnected significantly as a result of extremely increased trade and decreased cultural differences. Globalization has made crucial changes in the production and trade of goods and services. The giant companies are now multinational corporations with subsidiaries in many countries. They are no longer national firms with their operations limited to the boundary of just one country. Such companies’ growth and operations are not constrained by any geographical, economical or cultural boundary. One of these multinational corporations is “Nestle”; that has gained world-class recognition in recent times. Nestle has made significant use of globalization in the last decade in the following manner-
Reed, B. (2011). The Business of Social Responsibility. Retrieved from Dollars and Sense Real World Economics: http://www.dollarsandsense.org/archives/1998/0598reed.html
Unilever is a multinational consumer goods company, which includes products like food, beverages, cleaning agents and personal care products. Unilever is the world third largest customer goods company. The brands of Unilever are trustworthy worldwide and because of the feedbacks given by the people, Unilever is stated as one of the most successful customer goods/products companies. Unilever have more than 400 brands which focuses on health and wellbeing, and this is the reason why Unilever has touched so many people lives in many different ways. Unilever collection of varieties varies from nutritionally composed foods to permissive ice creams, inexpensive soaps, comfortable shampoos and everyday domestic care products and goods. Unilever also produces world-leading brands such as Lipton, Knorr, Dove soap, Axe, Blue Band and many more. Unilever is a responsible business as their supportable living strategy sets out to decouple their development from their environmental influence, and at the same time growing their social encouraging influence as well. Their plan has three main aims to achieve by 2020 which are as follows:
Corporate Social Responsibility is an organisation’s obligation to serve the company’s own interest and the one’s of the society. Moreover, Corporate Social Responsibility has a definition of a concept where the companies integrate social and the environmental concerns into their own business operation and also on a basis of voluntary with their interactions they have with the stakeholders. Corporate Social Resp...