Cola Wars Of Coca-Cola And Coca Cola Company

COLA WARS

Introduction

Nice play is a rare word to be found in closest rival competitor companies. Since time in memorial brutal wars have been going on in form of comparative advertisement, these advertisements focuses on comparing the competitors others companies products with their products as well as looking at what the competitor is doing wrong in order to use that as a strength. In most cases the competitor company fires back or in rare cases ignore the rival competitor’s adverts, of such cases is that of Coca-Cola and Pepsi-Cola which its history can be traced back in 1970's. The war intensified from the beginning of year 1980 all the way through to the present, there has existed advertising wars between Coca-Cola and Pepsi Cola Company (Russell, 2012). The two companies produce beverages in form of soft drinks, the products are more or less the same in the way they are produced and the purpose they serve but differentiated in packaging and branding in order to woe customers. Each company has in the past invested a greater fortune for television televisions advertisements using prominent musicians like Michael Jackson, Deon, Britney Huston, One Direction, other re-known people and celebrities with an objective of outdoing the other company in order to get the Highest market share as well as gaining the market dominance. This competition is famously known as Cola Wars. Each company has innovatively tried to come up with a different method of promoting their products including gifts and presents but this has not been achieved without challenges.

Strategic issues presented in the case of Coca-Cola and Pepsi-Cola

As people get educated about the adverse effects of the carbonated drinks and their impact in our bodies, the numb...

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... as Coke Company with 1,700 bottlers distributing coke. Coke later acquired Minute maid and later on went public with $101 per share (Coca-Cola, 2012). Pepsi on the other hand expanded its operations to Moscow and also launched their first ad campaign which was focusing on the youths. The stage for war that is experienced today was set in early 1960’s when Pepsi Cola merged with a company called Frito Ray to form Pepsi Co. Coke company acted on this by sponsoring an animated special aired on television and also launched the slogan of “it’s a real thing” while on the other hand Pepsi started operating in Japan and Part of Europe and officially launched the slogan of “You have got lot to live, Pepsi have Got lot to Give.” The cola wars were heated in later in the year 1975 with the introduction of Pepsi challenge famously known as the blind taste test (Russell, 2012).