Cognitive Behavior By Thomas Gilovich: Article Analysis

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This article is centered on the idea of heuristics, or the mental shortcuts people will take when formulating a decision on how to make sense of the social world. In the article, Thomas Gilovich studies the ways in which the cognitive strategies of heuristics can cloud judgment in everyday situations. The systematic biases are the “compared to what” problem, the “seek and ye shall find” problem and the selective memory problem. The “compared to what” problem states people tend to believe in statistics that cannot be properly measured without using a relevant reference point or baseline for comparison. Gilovich refers to a 1986 in Discover magazine that points out how useless a statistic gathered from survivors of fatal airline accidents are

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