Established in 1941, Coach began as a small family run leather goods company. The company grew over time and in the 1980’s opened Coach retail stores. During 1985 Coach was sold to diversified food and consumers group Sara Lee and expanded quickly from there. By the late 1980`s they had expanded into 12 exclusive Coach retail stores including roughly 50 boutiques selling Coach products in department stores. In 1996 Reed Krakoff joined Coach, who was a key player in positioning Coach as an accessible luxury brand. In October 2000, Coach went public under the name of Coach Inc. By 2005 Coach`s revenues tripled as their share price increased more than 900 % since their IPO in 2000. Coach is in the process of deciding to move to foreign markets …show more content…
or not. Recommendations 1. Continue to implement online store marketing growth to increase online sales by 70% over the next 5 years. The ecommerce industry will continue to grow and provides a good revenue source on a global scale as the internet becomes increasing accessible in foreign countries. 2. Increase technology spending by 30% to help restrict counterfeiting and online hackers as internet security continues to become an issue. This will help increase brand image as well as drive revenue as counterfeit products become less available, more consumers will have to purchase the actual priced accessories. 3. Raise Research and Development expenses by 40% over next 5 years to stay current with market trends and develop new products to attract new customers. Finding the next trend should attract consumers away from rival brands and increase brand loyal customers. Firm Strategy Best cost provider Match key luxury rivals in quality while maintaining comparative style. Coach intends to attract consumers within middle income demographics who prefer luxurious style, while also appealing to wealthy consumers who desire to spend more money on handbags. Coach prices their products roughly 50% lower than the more luxurious brands. Coach does this through indirect wholesale to third parties but focuses on direct-to-consumer sales which accounted for 87% of net sales in 2011. Coach is in the process of developing a new strategy by entering foreign emerging markets to help drive revenue and growth. External Analysis An analysis of a macro environment as well as the industry environment (Porter’s 5 Force Model) can determine the attractiveness of the industry overall.
Based on analysis, the industry is relatively attractive. Most criteria for Porter’s 5 Forces are low to medium although substitutes are higher than other forces. Coach can manage the high opportunity for a substitute given the hand bag industry as of 2010 is a $28 Billion industry and is growing every year. See Appendix A for a complete analysis of the macro environment and industry environment. Internal Analysis By analyzing the internal environment of Coach we find that coach has a sustainable competitive advantage through characteristics such as solid tangible and intangible assets. Their competitive advantage can also be seen through the capabilities and dynamic capabilities they possess. Refer to Appendix B for further detail about how Coach continues to have a sustainable competitive advantage. Financials (Refer to Appendix C for additional financial information.) -Overall the financial performance of Coach slipped during the recession; however they did not struggle as much as others within the industry. The financial declines during the recession can be seen in every above ratio between 2008 and 2009, when the recession was in full
swing. -Most of the above financial ratios are in the process of recovering to where they were before the recession hit. Between the years 2009 and 2010, the ratios started to trend back up. This is when the recession was ending and the economy as a whole was bouncing back. -Recent increases in EPS show more earning on each outstanding share which is a positive indicator. Despite the 2008-2009 recession period when EPS decreased, every other year EPS was at a gradual incline from the previous year. The incline in EPS is a good thing as typically this is an indicator of a company’s profitability. -Stagnant operating margin shows that operations aren’t increasing profitability. Coach would like to see this number increase more year over year. The biggest decrease was again during the recession period when operating margin fell 6%. After that period Coach was not able to recover to the operating margin they had prior to 2008. -Since 2009, the ROE has increased from 38.83% to 56.50% showing the return that stockholders are receiving on their capital investment. ROE did see a decline during the recession, however after the recession ended Coach was able to increase this ratio to higher than before the recession. The increases from 2009- 2011 show that Coach is generating more profit with the money that shareholders have invested. Refer to Appendix C for additional financial ratios. Refer to Appendix C for a complete table of past financial performance trends analyzed over time from 2007-2011. Strength, Opportunities, Challenges, & Weaknesses Strengths: Strong brand name for being an affordable luxury provider. During weak economic times, Coach was able to increase its sales compared to competitors due to lower prices. Coach maintains a strong global presence through its distribution channels. By providing unique services to its consumers, Coach is able to have excellent customer service. A strong financial position. Weaknesses: Being reliant on independent manufacturers to produce their products. Coach is experiencing slowly declining margins on its products. With the majority of sales in the U.S., Japan and China, Coach is susceptible to risks associated with in each of these countries. Challenges: Households have decreased spending and increased savings after 2008 recession. There is heavy competition within luxury accessories and an ever changing taste in consumer preference that may be difficult to follow compared to competitors. Counterfeit goods continue to be a problem to this industry and Coach is no different. Counterfeit can lead to a damaged reputation and a reduction in sales. Competitors may begin to decrease prices on certain product lines to take away Coach’s competitive advantage of cheaper luxury accessories. Opportunities: Expansion into China and India where there is an increasing middle class which presents an opportunity for long term growth. Increase in online sales to help generate higher revenue growth. Create joint ventures in foreign markets to help attain increase market share thus driving revenue. Conclusion Coach has shown growth over the years and continues to succeed in the middle class luxury market. They have a superior product with lower costs than competitors of equal product quality. They consistently have a unique distribution channel which sets them apart from competitors. With our recommendations it is believed that Coach can continue to succeed both in the United States as well as the foreign markets they enter in the future. If Coach can continue to improve cutting costs and driving revenue while maintaining their sustainable competitive advantage, Coach has a very high ceiling.
Coach Wressel’s strongest arguments will be against SUM, while any arguments against the NCAA will likely fail. The most persuasive claim Wressel could make is a wrongful termination claim against SUM, assuming he is an employee. This claim will assert that SUM breached its contract of employment by firing the coach without cause and without following SUM’s disciplinary proceedings. This claim will entail a detailed, fact specific analysis of the Wressel’s agreement with the SUM. It is possible that the contract of employment includes a provision that allows SUM to terminate Wressel for NCAA rules violations. If so, this claim will fail. If not, Wressel may be able to recoup damages based on his wrongful termination.
P, Micheal 1998, Competitive advantage: creating and sustaining superior performance: with a new introduction, The Free Press, America.
Varsity sports play one of the largest roles in the modern school system. They can one of the most influential parts of a youngling’s experience. However, with that comes great challenges and sociological issues embedded into the sports that show conflict and adversity in certain times. After reviewing some of these issues the true structure of varsity sports may be identified, and possibly reviewed.
A study area is expected to capture the complexity of a single case, and the methodology which enables this has developed within the social sciences. Such methodology is applied not only in the social sciences, such as psychology, sociology, anthropology, and economics, but also in practice-oriented fields such as environmental studies, social work, education and business studies. In the research will try to capture the essence of case study methodology : firstly, by discussing the notions of “case study” and “case”. Secondly, by tracing its history; and finally, by making explicit its most characteristic features. The notions of “case study” and “case”. There are different ideas about what case study is. If try to find a common denominator that case study researchers (Yin 1994; Merriam 1994; Stake 1995,1998; Miles and Huberman 1994; Gillham 2001) might agree on, it would be something along the following lines: The study should have a “case” which is the object to study. The “case” should, be a complex functioning unit, be investigated in its natural context wit a multitude of methods, and must be contemporary.
When a case study is conducted, the researcher conducts an in-depth observation on a particular individual for an extended period of time. While observing the individual, the researcher records their observations which are then translated into case materials that are used to demonstrate a possible problem (American Psychological Association, 2009). Also, as mentioned before, case studies are solely focused on observations of a particular individual. However, even though the word individual is usually used to refer to a person, in this case, it can also be used to refer to a business, school, or neighborhood (Cozby & Bates, 2012).
A proper coaching philosophy contains principles which improve character development, teach step by step tactical and technical skills, form proper progressive physical training regimens, and carefully utilize team management to handle and control problems with administrative issues. A coach with a sound philosophy should mold a team with strong cohesion, and he should treat players not only as teammates, but as family and friends who are encouraged to develop communication and lifelong learning of skills through positive support and role modeling from the coach (Mergelsberg, 14-15). The philosophy should also contain written documents of implemented strategies and techniques, so that the coach will know what to improve upon season by season
Being an athletic director seems like an amazing job because of the interaction with people and being around athletics. A lot of kids are involved in at least one sport, if not more, during their life time. Being an athletic director would give the opportunities for the kids to enjoy the sport or sports they are in by having an organized program and making it a good experience for them. An athletic director’s job is very important, they make sure every thing is in tact and organized. They make the schedules and let everyone know what is going on.
The Coach Company first started in 1941. The staff consisted of six people who worked to make a leather collection of handmade wallets and billfolds in Manhattan. The techniques these six people used were passed down from previous generations. Patrons started to look to Coach “for their high-quality and unique craftsmanship.” (Coach, Inc. History) Miles Cahn worked for the Coach Company and was later promoted and ran the company in 1950. The company was known for making quality products rather than being in the business of maximizing profits. (Coach, Inc. History)
A staggering ‘83% of organisations surveyed source coaches internally, while 65% hire them in.’ We can see that in this statistic, line managers seem to be the ‘go to’ for coaching and mentoring. Although organisations lean heavily on managers, the question is whether this is the most beneficial route when coaching and mentoring. We can see that one of the main advantages of using line managers to coach/mentor is that they are freely available within every organisation and often already have a good rapport with their team and others in the organisation. The CIPD (2007) survey shows us that three-quarters of line managers have taken on greater responsibility within coaching and in this we can see the importance of line managers within learning and development. Hutchinson and Purcell (2015?) state that ‘front-line managers, like team leaders, are critical agents in the people and performance causal chain since they are the ones who can create effective team functioning.’ Line managers have the ability to understand their team and therefore can lead them into the right direction when it comes to effectiveness. What we must remember is that not all line managers will want or have the ability to
For many high school students, participating in interscholastic sports is an important part of their school experience (Trottier, 2014). During their time in high school, these student-athletes are at the peak of their emotional and physical developmental years (Trottier, 2014). Thus, they may be at the stage of maturing where they can be most influenced and impressed of their growth of ethics and values (Trottier, 2014). Moreover, the development of life skills, such as social and mental maturity for a student-athlete can be fostered through the involvement in organized interscholastic athletics (Trottier, 2014). Through participating in organized sports, these student-athletes may gain a distinctive benefit in their ability
...M. E. (2008). Competitive advantage: Creating and sustaining superior performance. New York: Simon and Schuster.
The creators of Nike Phil Knight and Bill Bowerman began in 1964, they used be name Blue Ribbon Sports. Little be known an athlete and track coach at University of Oregon would be on their way to create one of the most well known athletic brands today. At first, they began as an athletic Japanese shoe supplier and then eventually became what we know now as Nike. To this day they are the main supplier of athletic clothing, shoes, accessories today! Nike is one of the top sponsors for athletes, to name a few Michael Jordan, LeBron James, and Kobe Bryant are all phenomenal basketball players. Although Nike continues to revolutionize athletic wear and staying as number one on the leader board, such achievement wasn’t always there
A different perspective of approaching competitive advantage is its relationship with different business models, the degree of innovation and the information systems present. A competitive advantage is imminent if the current strategy of a company is value adding and is not in the present moment being implemented by its would-be competitors. The sustainability of a competitive advantage
A sport coaching is an important way of developing the career of athletes. It involves a manager or a coach helping sportspeople to utilize their abilities and advance in their sports careers. Coaches usually watch his/her performer in a match, identify areas that need improvement in the performer’s sporting, and develop plans for training sessions that will be used to correct the problems identified. The coach usually applies some skills which are usually gained through formal education and training or through experience and observation (Knowles et al 2005). This includes the use of an appropriate coaching philosophy to learn the psychological aspects of sportspeople and set the stage for performance within a sports team. A coaching philosophy
Coaching and mentoring is a constant process that occurs all throughout a future teacher’s journey. While attending a university, it is common while in the teacher preparation program to undergo several coaching sessions and mentoring periods, which is great! Normally this continues through the first year of teaching, but something happens after that first year. If a relationship isn’t built, encouraged, and made intentional, the coaching stops. For teachers, this is strange. We are taught to constantly coach, encourage, mentor, and teach our students, but when it comes to our peers, those under us, etc., we assume that each teacher has suddenly “made it” as if someone who can make it through their first year is automatically “good to go” and will not encounter any hiccups along the way to becoming a veteran. In some instances, the teaching community is a selfish profession for the fact that you do what needs to be done for you and the students you serve, but not for your peers. You do not share your lessons, ideas, concerns, etc. Some teachers are still under the impression that if they are struggling, they are doing it wrong or they are not a “good” teacher. This is a fallacy that needs to be talked about. There is a reason that peer coaching