In order to develop a Christian point of view on marketing, the fundamental presuppositions of marketing must be coordinated with the underlying presuppositions of a Christian perspective. Christian business people that work hand and hand with Christian representatives by Biblical hard working attitudes and norms, create an equitable and reasonable work place.
Marketing is one of the major areas covered in the standard business course; the other major areas would be management, accounting, finance, and economics. Marketing covers all aspects of marketing pertaining to the basics of marketing to more advance challenging areas, and marketing is a broad area with many career opportunities. Some people going into business tend to have a negative
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Business through the eyes of faith can sometimes see business as evil itself. However, the problem is not how business is suitable with the values and beliefs of Christians. But, the problem that needs to be held forth to is the degree to which the practice of marketing is compatible with the word of God as said in scripture. Business is a piece of God's work on the planet by which we as people and groups are to work and serve each other. Marketing is the essential means by which we do our dominion over creation and it can be directed in a way that is both moral and effective, in spite of the fact that being moral won't ensure achievement.
With respect to the general rationality and general nature of marketing, there is significant scriptural substantiate or the practice of marketing. This support is particularly clear to consumer service orientation. So, the basic hidden presupposition of the marketing concept is that the way to achievement lies in the fulfillment of purchaser needs and wants. As opposed to the production and promotion orientations, the modern marketing does not approach what can the consumer do for us, but rather what would we be able to accomplish for the
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For example, the client is above all else, to serve your client, and to fulfill the client with excellent management. The attention on purchaser needs and wants is likewise upheld by both spiritually and physically in light of the fact that God endowments us with abilities to do so. He additionally expects for us to utilize the majority of our abilities in the interest of others, not singularly for our own self. We are also advised to consider others superior to anything than ourselves. This emphasis on serving others, found in Christ Himself, is reflected in the incessant utilization of the word “giving” and is a general guideline of Scripture. As Christians, our life concentrated on giving is additionally to be reflected in our chosen occupation in which we try to provide for others through our work. For example, employers should sensibly compensate employees for their work, but our essential focus should not be on what we get.
The expression "can" is a key part that serves to pass on plausibility or potential for similarity between the values of marketing and scripture. Although in spite of the fact that there is no inherent clash between marketing and a Christian perspective, the likelihood of contention still remains. This potential clash concerns both the way of the needs and wants that will be fulfilled and the inspirations
Alexander Hill, Just Business Christian Ethics for the Marketplace. Downers Grove, Ill: IVP Academic, 2008. Paperback. $14.95Jessica Burt
The world seems to look at business as the root and means of many forms of evil, even Christians. It is easier to see the lies and deceit behind many business deals and even successful business than it is integrity and honesty within the realms of business. Why is it that the business world seems so tainted by sin? These are the issues that Wayne Grudem addresses in his book, Bussines for the Glory of God: The Bible`s Teaching on the Moral Goodness of Business. Grudem specifically develops arguments for why 11 specific aspects of business are actually fundamentally designed to glorify God rather than cause evil. Grudem doesn’t only want believers to see these Biblical truths but also nonbelievers. His hope is that the business world be the one in which we see the world transformed by the Gospel. He hopes that each individual can and will take heed of the Biblical truths regarding business and hold fast to them, overcoming sin and temptation, in order to bring glory to the God who created it all. Two of the specific aspects he addresses are employment and borrowing and lending. Grudem develops an argument for each of these aspects as to why they are fundamentally good and why and how they each provide individually many opportunities for glorifying God. Grudem effectively fleshes out how employment is a biblical principle starting with Jesus words himself, “The laborer deserves his wages.” (Luke 10:7) Grudem uses
Lahdesmaki (2005) argued that marketing can be an ethical contract between businesses and their customers. Therefore businesses are morally obliged to inform their customers about the products in store and provide all the information necessary via marketing strategy so the customer can make informed decisions about their purchase.
Philosophy of Ministry: God's desires come first, I must always live my ministry God's way. I must live as a Christian (1 Corinthians 9:27) I must have a proper relationship of surrender to the Leader. In my personal life or in the Church I must understand that Christ is Head and Chief Shepherd (Ephesians 1:22, Hebrews 13:20). The “management” of Church is about relationships with God and Man, not just maintaining a social organization.
Marketing is the process of searching for options for accumulating profits by identifying the demands of the people and satisfying their needs with appropriate products. In today’s globalized business world, marketing can play a vital role in establishing trade blocks all over the globe with competitive and cutting edge market, research, policies, strategies and activities.
A characteristic of the marketing concept is customer orientation. Business activities are mostly engaged to produce a satisfied customer. They are there to Stress on the desires and wishes of a customer this keeps businesses on track with their target market. The best marketing decisions are completed on the foundation of making a massive impact in the market and towards customers. The consumers/people
Marketing is that broad area of business activity that directs the flow of services provided by the carrier to the customer in order to satisfy customers’ needs and wants and to achieve company objectives. Marketing is more than selling: it involves a number of business activities, including forecasting, market research and analysis, product research and development, price setting, and promotion, including advertising. Marketing also involves the finance activities such as credit and collection that are associated with ticket sales. Marketing is customer oriented…Without marketing and sales, there would be no airlines. (p. 274)
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
It discusses broadening the concept of marketing and new approach to marketing, which emphasises on social and relationship marketing. Then, the government/public sector has been introduced and it proceeds with whether traditional marketing principles can be applied to the marketing of organisations in this sector. It concentrates on issues of relevance-how marketing mix fits to it, what are the benefits and constraints. 1.1 The Marketing Concept and the Marketing Mix: Before proceeding further, it is essential to define what marketing is: Kotler (1991) defines marketing as “a social and managerial process by which individuals and groups obtain what they want and need through creating, offering, and exchanging products of value with others.
The text states that marketing is both an art and a science where constant tension exists between the formulated and creative sides. At its essence, marketing is about "identifying and meeting human and social needs". It encompasses both a set of actions which seek to identify customers' needs as well as a social process of establishing a relationship with the customer to buy their products; this relationship is vital to the long term success for a company and a critical part of the marketing equation (Kotler & Keller, 2006).
According to this definition ever human being requires two things, first, connect to something greater than oneself and second, to be able to benefit people around him. Spirituality Marketing is the ability to articulate & convey your authentic beliefs around a service, product or brand transparently, consciously and with the end users benefit in mind. If you realize you’re connected to a never ending supply of source you can always have, be or do whatever you wish. (Teegarden, 2009). As an example by Teegraden (2009), he observed lot of people who thought they couldn’t be a sales person or market stuff to people. When the truth is they have been selling people on their beliefs & perceptions as well as marketing themselves for a very long time. In the conceptual study conducted by Kale (2006) he reported that spirituality is a big business. A broad study by Standifer et al. (2010) on comparing the cross cultural organisations of US and China via the influence of spirituality on buyer behaviour in B2B relationship marketing and observed that spirituality is an important dimension in differentiating the cross cultural organisation through dimensions of spirituality. Consumers get attracted to spirituality and this spiritual behaviour has an affect on the buying behaviour of human
First, from the beginning of the classes I was able to design and implement marketing/business strategies in particular areas only. After that, I am able to create long-term and mutually beneficial exchange relationships between an entity and the publics with it interact. Moreover, the strategic marketing analysis & planning process such as internal & external situation assessment, strategy formulation, positioning and marketing mix were taught during lessons in detail that integrated my marketing knowledge. And as a result I also became aware with a range of new issue of marketing management and the marketing tactics in particular that were resulted from
“Marketing is a vital part of any organization’s success in fulfilling its mission and reaching those whom it exists to serve.”
In spite of the rigors associated with a career in marketing the outlook for the profession is bright. Marketing is a vital necessity not only for business firms, but is also needed and utilized by governments, educational, religious, social service, and nonprofit organizations or institutions. Perhaps the most alluring aspect of a career in marketing is the fact that it provides a great number and variety of job opportunities, and can offer opportunities to both number crunchers as well as intuitive creative people as well.
Before taking this course, marketing was all about product and the promotion of that product. I took a marketing course during my undergrad about 7 years ago that emphasized the 4 P’s. Building a strategy around promoting a product and/or service seemed to be the most fundamental concept of marketing to me. My narrow thinking soon changed after going into the workforce and after taking this course. Marketing is more than just telling potential and current consumers about your products and why they should buy it. Marketing truly encompasses all areas of business. A great marketing strategy needs to focus on all the new strategic marketing elements of positioning, product, logistics, price, integrated marketing communications, and service. It’s