Chipping Away at Intel

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Recommended: Organization transformation

Change is constant in any industry whether its personnel movement or technology advancement organizations are looking to get a head. Many organizations restructure their business constantly and this may lead to more jobs or loss of job. In today’s society beginning able to keep up with change is necessary. If a company fails and continues with old patterns and does not seek to get ahead the company can fall behind, which may lead to detrimental effects within the organization. As stated by Ready (2013) “It is often necessary to make big changes in organizations. Companies get locked into old patterns, fall behind competitors, or otherwise end up poorly aligned to their markets and objectives.” In taken a closer look and reflection into Barrett’s tenure there where different changes that occurred in Barrett’s three year with Intel.
Barrett’s stint as CEO began to make changes at the beginning of his tenure. Barrett’s started to change the culture of Intel by hiring outside consultant in order to change the mindset by allowing employees to focus on customer relations and drive always from the competitive atmosphere. He also committed to venturing into new technology market that would cut down on production cost for chip making in hopes to increase the sales compare to the other competitors. Barrett’s did not stop there he make to reorganize within the organizations by splitting up departments and making new areas such as the Architecture Group in order to create and enable better decisions and coordination. Although, Barrett’s decisions were still beginning studied you can take that Barrett’s tenure was a successful one. However, Intel did experiences some set back from reorganization such as declining markets and hypercompetion.
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...ies not only for the organization but to continue to make Intel a better company. His character should determination and hopefully the next CEO will surpass all expectations as a leader.

Works Cited

Bolgar, C. (2013). How Emerging Markets Are Changing The Investment Landscape. Retrieved http://online.wsj.com/ad/article/assetmanagement-landscape
Palmer, I., Dunford, R., & Akin, G. (2009). Managing organizational change: A multiple perspectives approach (2nd ed.). Boston, MA: McGraw Hill.
Mullins, J.W. & Walker (2014). Marketing Strategies for Mature and Declining Markets. Retrieved http://answers.mheducation.com/business/marketing/marketing-strategy/marketing-strategies-mature-and-declining-markets
Ready, K. (2013). A Hidden Risk of Bug Organizational Change. Retrieved http://www.forbes.com/sites/kevinready/2013/07/24/a-hidden-risk-of-big-organizational-change/

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