Chinese Businesses Should Adopt Total Quality Management (TQM)

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Chinese Businesses Should Adopt Total Quality Management (TQM) If they are to succeed internationally Nowadays a large number of Chinese companies are willing to develop their business scope in international markets. Their main competitive superiority exclusively depends on the low price strategy based on cheap labors. However, this merely advantage couldn't go down well in the overseas markets. Global competition has forced Chinese manufacturing firms to operate on the basis of not only cost advantage. The high quality which they need to rely on would improve their global competitiveness through customer satisfaction. To meet this challenge, many Chinese firms are currently striving to implement TQM with relevant strategies in order to explore the global markets. Yet the opposite viewpoint think TQM is not quite appropriate to Chinese firms due to Chinese special situation. (quote "Quality Management Practice In China", Yu, C.S., Cochran, D.S.D, pp 91) The object of this study is to analyze which benefits and possible drawbacks TQM will bring and discuss whether Chinese businesses should adopt Total Quality Management. Total quality is a philosophy and way of conducting business which focuses on several specific areas. (Oakland, J, 2000) It will bring Chinese companies many benefits in every aspect. Firstly, Customer Relationship Management will be paid more attention to compared with Chinese firms' previous strategies. As a saying, "without your customers, you will have no business." Every organization depends on their customers and therefore should meet customer's requirements and strive to exceed customer expectation. ... ... middle of paper ... ...succeed internationally. And I'm sure that the fierce competition arising from global market will make more and more Chinese enterprises take and fully implement TQM. References Oakland, J (2000) Total Quality Management: Text with Cases (2nd edition), Oxford, Butterworth-Heinemann,pp 193-201. Li, C.K. and Cheung, F.S. 1996. ISO 9000 and Chinese Management Culture. Hong Kong Economic Journal Monthly Vol 228, pp 70-75. Yu, C.S.,Cochran, D.S. and Spencer, B. 1998.Quality Management Practices in China. Quality Management Journal, no. 2, pp 91-106. Website: home.pacific.net.hk/~williamw/qmchina.htm, 2003-09-30, Marina Chan, Kitlen Fung, Tony Mak , William Wong www.iso.ch/iso/en/ISOOnline.frontpage, 2004-04-01, Copyrighted 2004. www.lenovo.com/Support/Policy/, 2004-04-01, Copyrighted 1998-2004.

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