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Values and principles of a restaurant
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With all the opportunity available, it is reasonable to believe that within two years of opening a franchise in Paris, that location would earn a steady profit and be seen positively through the eyes of consumers. This cannot be achieved without taking many things into consideration and incorporating several strategies to lead to that type of success. Since Chick-fil-A has such strong leadership, support, and training, a Paris location will have everything it needs to start successfully. Following a servant leadership model, customers will feel valued and respected, making them likely to become loyal to the franchise. Being aware of the various opportunities a Chick-fil-A franchise has in Paris is necessary to creating meaningful strategies
Chick-fil-A recognizes that their brand promise starts the minute the customer enters the premises. When a store opens for the first time, the franchised operator doesn’t just see an opportunity to sell his food product, but rather a “chance to interact, build community, and engage with customers and the community at large. We do this in a variety of ways. First and foremost, we strive to provide 2nd Mile Service to each customer. As we work to continuously improve, we want customers to experience something unique. We want to build community and create relationships between our customers and our food, people and restaurants” [3].
In 1946 two brothers, Ben and Truitt Cathy, opened a diner in Atlanta Georgia called the Dwarf House Grill. The Dwarf House served a variety of typical grill food that included everything from burgers to hot dogs. All of that changed in 1961 when a poultry supplier stopped buy and sold Mr. Cathy chicken breast that were too large for the trays that they typically cooked the chicken on. Truitt Cathy decided that he did not want to throw out the chicken so he breaded the chicken and put it in the pressure fryer. He realized that he could cook the chicken in the same amount of time that it took to cook a hamburger and it tasted great. He had hamburger buns and pickles in the restaurant already and this is how the first chicken sandwich was made. In 1967 the first Chick-Fil-A store was opened in Atlanta’s Greenbrier Shopping Center and in 1986 the first freestanding franchise was opened. Today there are more than one thousand seven hundred Chick-Fil-A restaurants in thirty nine states. One of the ways that Chick-Fil-A has been able to make their company a success is through their unique approach to customer service. They are able to provide excellent customer service by turning individuals into team players. Teams can be seen in the hiring process, community involvement, national sponsorship, knowing what customers want, and cooperate culture. All of these different teams lead to excellence in customer service.
Availability of online ordering facility presents the franchise with a competitive edge over its rivals.
In your industry, an entry barrier is to provide customers with high quality, fresh, homemade products. With the surge of the health craze, more people are likely to go to a Café type establishment, than go to a fast food restaurant. Health-conscious customers have come to know and expect this from any café/restaurant trying to enter this market.
Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A "America’s best quick-service restaurant". Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A", their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants in the nation.
TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. Its trendy new product propelled the company to the forefront of franchising, and was the ‘first in a long line of ground-breaking menu items that anticipated consumer preferences and continually refreshed the TCBY concept’ (Conlin 2001, p. 133). But TCBY products are just one of the reasons that thousands of operators have concluded that a TCBY franchise is the preferred opportunity in branded frozen treats, and a dynamic partner in any co-branded concept. However, TCBY is facing a lot of problems, both internal and external, during the difficult period from the late 1980s to the early 1990s, especially the problem with its franchising system. The purpose of this report is to provide a comprehensive situation analysis of TCBY, with special reference to its franchising system, and identify several concerned issues of TCBY and its franchisees, and how these issues have negatively affected the relationship between them. Furthermore, this report also provides three recommendations in the attempt to diminish these concerned issues and better maintain the relationship between TCBY and its franchisees, and most importantly, help TCBY to increase the company’s performance and achieve their strategic goals in the next few years.
...e for a new café and lowered costs. Company had a policy to not finance new franchisees and area development payment agreement. The operational model led to minimal long term debt and low capital intensity to expand the brand. All cafes offered an assortment of twenty and above varieties of bread that was baked daily (Gamble, 2008). Every bread and sandwich was regularly reviewed to determine whether the product matched regular customer requirements and seasonal relevance. The complexity of the product line, enabled industry to match menu items with a variety of customer needs.
Eating at a restaurant that smells or looks filthy can be disturbing. Many other fast food chains don’t prioritize cleanliness, but Chick-fil-A goes above and beyond requirements in regards to a sanitary eating environment. Experiencing good food in a clean atmosphere is essential to the customer’s experience at a restaurant. If you want to enjoy your food in a clean eating area, then Chick-fil-A restaurants are sure to provide that. Another way Chick-fil-A brings the ultimate customer experience is having employees greet customers with smiles as if they appreciate their presence and choice of
When opening a business in an international realm, one must examine many factors including cultural differences and geographical locations. When opening a business in a foreign nation, one must examine the need for the product being offered, the acceptance of the product into the culture, and the most effective means of advertising. Disney opened its doors in Japan with much success; much of the success can be attributed to the Japanese culture being very fond of Disney characters. Disney decided to take the same methodology to Paris to open its new park in 1992, EuroDisney (Cateora & Graham, 2007).
In the 1990’s Carrefour took over French hypermarket chains ‘Euro Marché’ and ‘Montlaur’. This portrayed the strong influential impact Carrefour had in France, as the Group also introduced new services such as specialised traditional products and travel services. Subsequently this reinforced the presence and status of the business, as the chain was increasing and expanding rapidly.
Until June 2010, KFC has over 3,000 outlets in China, whereas McDonald’s operates 1,100, or only one third as many (Ministryoftofu.com 2011), one of the key reasons behind such difference is the local food cultural differences which is different from the US style fast food and KFC has been adapting their products to the local needs. Kentucky Fried Chicken entered the Chinese from the beginning with the focus on the special nature of the Chinese market; they are caring about the Chinese culture and consumer habits through in-depth research and investigation, recognizing China’s market and Western European and American markets with unique features. KFC continue to meet consumer demand in the Chinese people and added a lot
Key activities that fast food fried chicken restaurants include preparation of food for daily restaurant operation, equip staff with training and development for new recipes. Local marketing is required to promote launch of new and seasonal products (Lee, 2013) and (Popeyes Singapore, 2016).
The saying “LOCATION! LOCATION! LOCATION!” is perhaps the most important piece of advice you could go by when opening any type of business. The location of your restaurant is detrimental to your success. You need to make sure your business appeals to the ...
Our research topic is – “The process and advantages of purchasing a franchise business rather than starting your own business.” It is quite evident that business owners, that are not very well known of the competitive industry in the market, choose to side with buying a franchise to understand how a certain business runs. They use this experience and grow there on otherwise business owners use their gained expertise from franchise experience and implement them in the new business.
Entering into a business in general can be quite a challenge especially when an entrepreneur still lacks enough knowledge and experience in business. The study came up with a model that would determine if the franchise will succeed or fail. The researchers also cited some of the factors that may affect the economic sustainability of the franchise. The experience background of the franchisor contributes greatly to the viability of the business because: first, franchise business concepts are developed by the franchisor in a standardized manner although these concepts are subject to change by acquiring a first-hand experience with meeting the clients and adapting to their needs and; second, with the experience acquired by the franchisor through the years, the risk of committing errors are less likely to