Chevrolet Survey Commercials

In case study number 2, I will be discussing the highly televised survey commercials from Chevrolet. In these commercials the company brings individuals in for a to do somewhat of a blind survey on their current vehicles. Through this blind survey, Chevrolet show how great their vehicles are in an attempt to draw in new customers. These commercials have been meet with mixed reactions from many onlookers because of the angle that the company takes in the attempt to show how great the vehicles are. In my opinion, these commercials are very innovative when it comes to using the AIDA model. I also believe that the AIDA model is when it comes to bring a new product to market.

Analysis
To anyone who has seen this line of Chevrolet commercials and studied the AIDA model, it is very apparent that the company used this format to bring their new products to market. Unlike some companies, Chevrolet doesn’t only use a few aspects of the AIDA model but instead they use all four key aspects of this model. It is quite amazing how they not only use Attention, Interest, Desire and Action but they also use they in this exact order while making them cooperate with one another.

The obvious use of the system is apparent AIDA model begins at the start

Throughout the full commercial, Chevrolet really makes a great attempt to show off the likeness of their current vehicles. In this, they create a true interest in the minds of not only the individuals involved in the commercials but also the consumers at large. Throughout the process of learning the AIDA model, we learn that interest is not only the second part of this model but also one of the most important aspects. They do this through showing the car from very sleek angles and the comments that are made by the individuals in the commercial. This furthers the initial interest of the consumer to become even more interest in what is on