Charles Duhigg The Power Of Habit Summary

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Chapter two of The Power of Habit, by Charles Duhigg, reveals that a cue and a reward alone are not enough for a habit to last. However, for a habit loop to be successful, it must contain a sort of crave for that person (Duhigg 33). For instance, in the 1900’s Claude C. Hopkins was proposed an idea to sell a product called Pepsodent toothpaste. On the other hand, majority of society did not brush their teeth which then resulted in bad hygiene. To grasp his buyers Hopkins announced if you ran your tongue along your teeth you would notice a film layer on top that gave your grin a dull appearance. He then began luring people into thinking everyone should have a beautiful smile! (34-35). To retain his audience once more he added a minty taste

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