Charismatic Leadership Theory Rhetorical Analysis

CHARISMATIC LEADER THEORY

Max Weber first proposed charismatic Leader Theory at 1947. It is a link that can improve the relationship between the leaders and the followers. Although the charm is the innate quality in personal, but the charismatic leadership can be generated additionally between the leaders and followers (XXXX). The theory of charismatic attribution proposes that leadership qualities such as perseverance, strongness, self-confidence, boldness, energetic, passionate, strong sense of mission, superior speech ability and so on can increase the likelihood of the attribution of charismatic leaders (XXXX). Steve Jobs seems to meet all these elements. It is not difficult to see that Steve Jobs's charismatic leadership mainly for the

Steve Jobs is the world's top master who has the most communication skills, the best at speaking. For him, he movement of the language at ease, the scene of the control and the emotional mobilization of the people are spontaneous. His speech is very affectionate, appealing and thoughtful, and the highly communicative statement makes the audiences feel as comfortable as the spring breeze. In each of his speeches, people cheered and crazy for Jobs and his products. In fact, whenever there is a major product release, Steve Jobs will personally battle, and share the amazing and stunning new creation of Apple with the whole world. He made the title of the new product speech very concise, the selling point is clear. For example, "Today, Apple re-invented the phone", "put 1000 songs into your pocket." These titles are impressive and never forget. It is not only to attract the audience and the reader's curiosity, but also to stimulate the consumer's desire to buy. In the display of Apple's stunning works including IMAC, IPOD and IPHONE, he used the magnificent presentation and superb expression skills, so that Apple products shine and shocked the world. Of course, his personal charm also won numerous fans. All of the people believe that Steve Jobs has a “powerful aura”