Character Analysis Of Starbucks

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Today every company is putting the CSR as the forefront of their company’s mission statement, and Starbucks is leading in this area. As the company focuses on the triangle of reputation, organization and responsive integrity. This gives Starbucks a clear picture of the conditions and strategic presentation of which the company is engaged proactively in the CSR. Starbucks had invariably been learning from their day to day operations and has gained insights from companies that are heavily engaged in CSR. The company’s commitment not to view profit as being at odds with its mission on CSR, for the most part, Starbucks is constantly focusing on doing the right thing about sustainable business deeds as sustainable environment and market, and this …show more content…

The advantage of achieving and perceiving to achieve corporate responsibility is a stringer and therefore, more rewardable reputation. Starbucks knows that strong corporate reputation can lead to more profit and defend the company in times of crisis and during public policy issue battle with environmentalist and human right activities. As Freeman and Gilbert once mention, the basic idea of corporate social responsibility is simple. Firms are social entities, and so they should play a role in the social issues of the day. They should take seriously their “obligations to society” and actively try to fulfill them. (Freeman & Gilbert, …show more content…

They also support and improved education, which plays in the economic well-being of the community. The American Red Cross is another partner, and it the nation’s premier emergency response organization, that feeds, shelters and provides emotions support to victims of disasters. Starbucks promotes the awareness of its company, while simultaneously building goodwill through its Check In for Charity 's initiative. For very check-in on Facebook Places, the company would donate $1.00 to Conservation International. The company also works with many other organizations as well, including the African Wildlife Foundation and Business for Social Responsibility. Starbucks also partner with the Association for the Advancement of Mexican American, this organization inspires and empowers Latinos to pursue and achieve their potential. They have been providing leadership and helping youths in San Antonio and Huston areas. As you can see, the company is focused in each area’s needs, which in turn will have a huge impact in the area and increased the company’s overall profit. Because, consumers always align with company with good standing with the public. With cultural awareness and civic engagement in mind, Starbucks is committed, to community involvement. To improve its image the company involves its commitment to

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