Chapter 3 Heuristics

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Chapter 3 was another interesting chapter that simply covered common biases of decision making thru three heuristic methods. The availability, representative and confirmation heuristic. The chapter covered twelve common biases associated with one’s decision based given situation. A heuristic technique often called simply a heuristic, is any approach to problem solving, learning, or discovery that employs a practical method not guaranteed to be optimal or perfect, but sufficient for the immediate goals. Where finding an optimal solution is impossible or impractical, heuristic methods can be used to speed up the process of finding a satisfactory solution. Heuristics can be mental shortcuts that ease the cognitive load of making a decision. Examples of this method include using a rule of thumb, an educated guess, an intuitive judgment, stereotyping, profiling, or common sense. According to https://en.wikipedia.org/wiki/Heuristic. …show more content…

http://dictionary.reference.com/browse/bias?s=t. The chapter illustrated ten problems that lead you to come to conclusions based on information provided that may have been obtained at faced value as opposed to extensive research. It explained how one can come to a decision based on what is found on the surface and convince themselves that the finding is correct when in reality the outcomes actually support the opposite. It’s unfortunate that decisions are made like this and supported by powerful people who are influential and able to change the minds of

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