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The role of the media in politics
The role of the media in politics
The role of the media in politics
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The democratic government in place in the United States of America allows all Americans to have their say in what occurs in this country. Through the power of the vote, Americans can decide who they want to represent them in every level of the government. Getting elected, however, is not as easy as it sounds. It would reasonable to assume that a candidate would be elected to their position if they are more qualified than their opponents. This however is becoming less and less true. Nowadays, instead of always voting for the person who is the best at handling their prospective job, people are voting for candidates who handle themselves the best during the campaign. The candidate who is the most charismatic, funny, and outgoing is usually the person who is going to get elected. This is becoming particularly true in the case of many celebrities who have entered the field of politics. Although these people, who have gained fame in another field, are not as qualified for the job as others in the election, they find themselves capturing the majority of the vote anyway.
To truly understand how people with hardly any political experience can step right into the spotlight and win an election, one must first understand what goes into a political campaign. The first step for a want-to-be politician is to declare their entrance into the election. Many people want this to take place at a large press conference. This is a step in the election process where celebrities have a major advantage. Even if a celebrity announces their entrance into an election in their basement, they will still get massive amounts of press coverage. It is a big deal for celebrities to do something like this, especially when they have no political background. For example, when Arnold Schwarzenegger declared his entrance into the race for the governorship of California, he was the lead story on news shows all over the country for the next week. If this was just ordinary politician letting the world know that they were running for this position, they would only receive a quick mention on the news and only in the state of California. By having their name all over the news, the celebrity is getting the voting public to at least know they are running for a certain position.
After the person has entered their name into the election, they must start to campaign. There are m...
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...l” relationship with their fans. Celebrities who are involved in an election use their loyal fans to propel them into victory by staying in character throughout the campaign. Many times voters are voting for a movie character in the case of a celebrity running for office rather than the actual person. The fans have gotten to know the character and this is who they adore. Not only do many celebrities want to be politicians but many politicians want to be celebrities. While in office, many politicians work hard to gain a fan base that many celebrities bring with them into office.
Often times, when famous people run for political office, they are not nearly the most qualified for the job. They usually do not have experience in the field of politics and they are not the right choice. However, they often get elected. This occurs because celebrities can do many things throughout the course of an election that most ordinary politicians can not do. Celebrities have a very special way of interacting with their constituents and this helps them to get elected and succeed once they are in office. There is a reason many politicians work hard to achieve celebrity status once they are in office.
Neil Postman begins chapter 9 of his book Amusing Ourselves to Death: Public Discourse in the Age of Show Business, by discussing if politics is actually a spectator sport or if politics is just like the way show business is run. This chapter is titled ‘Reach out and Elect someone’, and Postman first writes about how politics is more like a "spectator sport" or, as Ronald Reagan put it, "like show business" (125).
Thus a candidate becomes a symbol--being both subject and object in the mind of the electorate. This goes beyond being a mere figurehead: figureheads are allowed peccadilloes since they are not considered to be "real" decision makers. Figureheads express a polity's emotions about an office, and only those. American political figures--especially presidents--express emotions and will, and they express them in terms of a man (Americans seem to feel strongly that the office should be held by a man). The presidency is symbol in that it expresses us: we impeached Clinton because we found his conduct with Monica Lewinsky to be reprehensible. There was not the political will to convict him, however, because we knew that essentially he stood for us, and who among us has not had love affairs of which we are embarrassed?
However, politics is not just limited to what most people would consider politics. These same forces that are present in institutions such as Congress are also present in places like the home, school, churches, hospitals, and private businesses. At the core of politics are relationships. When a political candidate is able to connect with voters on a certain level, the bond that is established can mean all the difference between being victorious or being crushed by an opponent.
As easy as actors put on clothes and become a different person to film a movie, successful politicians appear much more heartfelt and honest as they are in real life. This is backed by the idea posed by Chris Hedges that “political leaders…..no longer need to be competent, sincere, or honest. They need only to appear to have these qualities.” If a politician were able to appear honest and heartfelt in a campaign event, they would much more likely to appeal to the audience and be able to win their trust and vote in some cases and succeed in winning an election to the benefit of the politician and not the audience. . Similar, posed propaganda and social medias of today are often used to exploit the audience and give them poorly supported feelings of support and trust for these political leaders.
In a world where billionaires and celebrities can have more influence over the public than government, the word power has become interchangeable with success. Although many of us have fantasized of our lives if we were famous, the majority of the population have given up on the notion of becoming famous, and have become more realistic towards future dreams and desires. However, what qualities drive people of fame to do things that keep their name out in the eye of the public? People desire power. Genuine power is the ability to influence.
Popular culture also plays a role in why Americans do not trust politicians. Late-night television shows use politicians in their comedy skits, where their mistakes are punch lines for comedians. A study produced by Jody Baumgartner and Jonathan Morris found that people who view late-night television shows have a more negative view of candidates, (Medvic p. 5). In particular, people who view The Daily Show have drastically less faith in the electoral process, (Medvic p. 5). Russell Peterson argues that these jokes as “implicitly anti-democratic” because they declare the entire system as fraudulent, (Medvic p. 5).
This is proven in his letter, when he states, “Do my Friends think that I have been a Politician so long as to have lost all feelings? Do they suppose I have forgotten my Wife and Children?” (637) John Adams is concerned about the views of his friends and he believes that they have rejected him because they view him as a bad spouse and father. This concern for public opinion has expanded in modern society. During the months before the election, viewers are bombarded with propaganda via commercials. The politicians that are running make sure to find as much dirt on their opponent as possible. Commercials can expose infidelity, tax evasion, and so many other aspects of a politician’s private life. These politicians know that they can sway public opinion if they expose as many secrets about their opponents as possible. Not only politicians, but celebrities are very concerned about public opinion. Whenever a celebrity makes a blunder on twitter, television, or anything exposed by the paparazzi, the majority will make an
The United States has strived to be a true democracy, a place in which the citizens are free to govern themselves, since its inception. For a democracy to work, the citizens must remain knowledgeable and elections must remain unbiased. Our current system of electing presidents fails in both of these regards: citizens are only given two choices that stand any chance of winning and their decisions between those two candidates are influenced not by knowledge, but instead by what they have seen on thirty second television commercials. In order to break up the complete political monopoly the Democrat and Republican Parties have on the United States, we as Americans need to reform our presidential elections so that third party and independent candidates have a legitimate chance of holding offices and so that citizens are able to vote on the candidates based on their political beliefs rather than on their ability to fundraise and advertise. Similar reforms should be made to the elections for other offices as well at the federal, state and local levels. The ideas and arguments presented in this paper can be applied to American elections in general although, because of the small scope of this paper, they only speak of the presidential elections.
Celebrities such as Bono, Clint Eastwood, Shirley Temple, and George Takei have all been part of the government and have served this country in different ways. None of them ever tried to achieve such a hard goal like being president. I think nowadays people are looking for a wholesome, strong, driven, and charismatic person to lead this country. From what I’ve seen of Kanye West, he doesn't have what it takes to lead this country. Kanye West can buy the most expensive campaign manager and buy his way to the top but that still doesn't change the fact that he might be an awful
... Trent, J. D., Mongeau, P. A., & Short-Thompson, C. (1997). The Ideal Candidate Revisited: A Study of the Desired Attributes of the Public and the Media Across Three Presidential Campaigns. American Behavioural Scientist, 40, 8, 1001-1019.
An example would be a politician who managed to get a major bridge built in their district let the bridge be named after themselves. It would be also a congressmen’s desire to be seen as the cause of benefitting constituents mutually helpful. For candidates who are trying to win an election, the “image” or impression they give has been very important in politics. And through credit claiming, the image of the candidate would definitely give an impact to the people to vote for them. First impressions are extremely important as it is the factor of success or rejection. It shows the personality and how it can come across to voters. Politicians are aware of how the public views them and take years to build trust, make connections, and establish a vision for a community. However, one negative comment or distrustful action can destroy the foundation. There has to be an image of confidence, in order for citizens to trust politicians. As body language plays a significant role in public communications, it delivers a level of comfort leading the public and the standings of their ideas. Politicians must also keep calm in high- pressure situations, such as debates. Strong images must be kept whenever the public’s attention is on them, as every word and movement matters. Since public politicians are constantly in the public eye, image has been important as to how they appear
Election campaigns require tremedous financial resources, so bought-and-paid-for politicians are servants of a financial aristocracy and not rather representatives of the American people.
Television has affected every aspect of life in society, radically changing the way individuals live and interact with the world. However, change is not always for the better, especially the influence of television on political campaigns towards presidency. Since the 1960s, presidential elections in the United States were greatly impacted by television, yet the impact has not been positive. Television allowed the public to have more access to information and gained reassurance to which candidate they chose to vote for. However, the media failed to recognize the importance of elections. Candidates became image based rather than issue based using a “celebrity system” to concern the public with subjects regarding debates (Hart and Trice). Due to “hyperfamiliarity” television turned numerous people away from being interested in debates between candidates (Hart and Trice). Although television had the ability to reach a greater number of people than it did before the Nixon/Kennedy debate, it shortened the attention span of the public, which made the overall process of elections unfair, due to the emphasis on image rather than issue.
Politics, although a very abhorred profession, is a necessity for society, and requires good leaders who make good political decisions for their constituents. Unfortunately, there is always a negative connotation associated with politicians, as they are usually seen as corrupt, lying, and scheming people. There are many dif...
In virtually every Western nation, people elect other people to play crucial roles for our countries. These crucial roles can include creating new laws and even starting a war with another country if it was necessary. In the past, though, leaders such as, Niccolo Machiavelli ran many areas. In “The Qualities of the Prince,” Machiavelli defines and defends those qualities, chief among them an awareness of the state he rules and the potential enemies that surround him. When ruling, Machiavelli warns his Prince not to misuse his power, and to have high confidence in himself. While Machiavelli’s sixteenth-century Italian Prince might have profited from such qualities, would they help a modern day politician win a presidential election in the U.S.?