Cause Analysis And Suggestions To The FMCG Industry

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Suggestions to FMCG Industry: 1. Perfect Ordering Ordering is one of the main factors in the supply chain. The real success of the supply chain management starts from of a customer order. Any ‘waste’ that would lead to delay or disruption need to be eliminated. The orders need to be compiled correctly using accurate data and sent at agreed timings with jointly agreed delivery timings. All orders need to be electronically communicated using EDI or the Internet. 2. Seasonal Planning Efficient Seasonal Planning ensures that the supply chain operates smoothly through events such as Annual celebrations such as Diwali, Different seasons such as summer, autumn, spring and winter, Special events such as World Cups etc. Demand by consumers shows …show more content…

How the product complaint should be handled. The root cause analysis and mechanism to resolve Supply Chain process which caused the complaint is also important. The feedback mechanism such as emails, SMS reply, feedback form, telephonic feedbacks are examples of getting feedbacks. 8. Low Category Penetration at present The penetration of many products in different categories is still low at different levels. For cases where this product penetration is higher, their per capita consumption of these products is comparatively low. Hence the scope for high growth in the future is also low. The FMCG sector in India is investing time, money and effort in increasing penetration of products in upcountry and other rural markets. The demand from the rural side of India for FMCG products constitutes to 45% of the total demand for their particular category. Market penetration is one of the focus areas of all categories and hence varieties of product categories. Providing end-customers with small sized or single-use packs of their preferred products will result in some more end consumers being able to afford and try out these all products. As incomes grow, the end customers will either shift to more frequent buyers of the products or will buy larger multi-use

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