Case Study: The Royal Bank Of Canada

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The Royal Bank of Canada (RBC) is a blue-chip financial services company, and the largest of its kind in Canada. The bank is considered a blue-chip company due to its relative low-risk as an investment. With over 16 million public and private clients in over 35 countries, the bank has a secure international financial holding. They serve a wide fiscal demographic; with wealth management services for investments and high net worth clients in North America, and general personal/commercial banking services available for the general market ("Royal Bank of Canada"). As well as being an internationally recognized brand, RBC has weathered extreme economic strain, for example, during the crash of the American housing bubble in 2008 RBC boasted a 9 month high in their stocks ("Corporate Profile"). This evidence indicates a history of financial security and future stability.

The Royal Bank of Canada is Canada’s largest bank by market capitalization and the 18th largest globally. They offer financial services to both the private and public sectors, acting as an investor for small businesses and in the retail industry for individual consumers. The bank …show more content…

Ford responds to such waves in the economy as they supply discretionary items to consumers (cars), something people are willing to forfeit in economic deficit given urban transit. Unfortunately this means these stocks are the first to be dropped in the case of recession, and may be entirely dropped; bankrupting a company or industry. There is evidence of such a consumer cut in the 2008 global recession, Ford’s stock fell to its lowest since 1981 ($ 1.43 USD) in November of 2008. Further economic fluctuations are evident in the company's stock history, when the US GDP rose above 5.0 in 1999 ("Company Profile"), Ford’s stock hit its all-time high of $37.14 USD and has followed the American economy ever since

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